The DISC model can help recruit better employees, but also can help drive sales. Read on.
Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)
Today’s message: The DISC Model and How To Use It
- What it is. The DISC model measures observable behavior, which is useful in recruiting new employees that are a fit for your organization.
- Research has shown that people all over the world behave according to four common patterns.
- Fun fact: The creator of the DISC model, Harvard psychologist William Moulton Marston invented the lie detector and also the comic book character “Wonder Woman”.
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Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.