We all want new customers, who doesn’t? But hold on. Here are 5 reasons why existing customers may be more valuable than new customers.
- Repeat customers 67% spend more than new customers
- Repeat customers are easier to sell to: repeat customers have 65% of converting vs 13% for new customers
- New customers are more expensive: it costs 16X more to get new customers to spend at the same level as existing customers
To view the entire article, click here (from Wordtracker).
Roy is the President of Horizon Web Marketing.