5 Reasons Why You Shouldn’t Buy An Email List For Marketing…and 3 Things You Can Do About It

Quick Takeaways:

  • Purchased email lists might contain 60% to 85% outdated information
  • Believe it or not the monetary fine for sending emails without consent could be as high as $42,530 per email, if violate federal CAN-SPAM act.
  • What to do? Use opt-in forms, social media, or good old fashion networking to get email addresses (read below)
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