Web Marketing for the Real World
Horizon Web Marketing is a web marketing agency dedicated to delivering top quality search engine optimization (SEO) and pay per click (PPC) campaigns. Our goal is to get our client’s message to page one in search engines effectively, reaching the right audience, and getting more results from their website (conversions) for our client.
As a web marketing firm based in Las Vegas, we serve a wide range of industries, including automotive, online and brick-and-mortar retailers and service providers, restaurants and hospitality, and professionals like attorneys and CPA’s. We work with businesses and organizations of all sizes, from local service providers to national e-retailers.
Web Marketing Programs Based on Best Practices
HWM focuses on achieving solid results, building on industry best practices and never using dangerous short-cut methods. We focus on delivering cost-effective results, increasing conversions and lowering the cost per conversion. Our solid SEO and PPC programs are built in conjunction with the team at Rocky Mountain Search Academy and Search Engine Academy, a worldwide SEO training organization that employs some of the industry’s best SEO minds.
All of our staff receive ongoing training in their area of responsibility. They know the latest developments and best methods. Only white-hat, fundamentally sound methods are used, which results in a better and longer-term improvement in rankings and results for the client.
Working to Get Results for our Clients
Unfortunately, many SEO providers use a set it and forget it method of SEO. Once you’re set up, they forget about you. Our focus, on the contrary, is to carry out an ongoing campaign, keeping up with the changing environment. We continuously provide fresh content for your audience to build your brand, reach out to valuable link partners, and build up your website for more opportunities to reach more of your target audience.
We focus on cost effective methods that help reduce your cost per conversion over the long run. Our SEO techniques target cost-effective keyword phrases that will most effectively deliver relevant, page one search results. And, by applying careful but fundamental techniques, we can improve your PPC quality score which brings down the cost you pay per click.
Kaizen and Constant Vigilance for your Online Success
Together with cutting edge techniques, HWM applies our version of the Japanese concept of Kaizen, or continuous improvement, to everything we do for you. The online world is constantly changing: Google changes the rules, the competition makes a move, the market shifts. Your web marketing must constantly adapt to changing search patterns, and stay one step ahead of the competition vying for the same keyword phrases and audiences.
SEO and PPC have changed enormously over the years, and we have changed with them. We adopt new process and new tools as they are developed to help you stay one step ahead and get the results you want from your web marketing.
Complex Web Landscape Means You Need a Strong SEO Partner
Internet marketing used to mean build a website. And that was it. Today, the online marketplace has moved light years from that. Your web audience comes from many places, and you should be found in those places – Search results and PPC ads, your social media campaigns on Facebook and Twitter, mobile advertising, your local presence like Google Local Display and Yelp and other key listings that help you build a broad and deep online presence and reputation that means more traffic and more clients. You need someone who can guide you where to put your time and money, a partner who will do the work necessary to put you in front of your target clients, with the right online campaign mix for your situation.
Web Marketing Services
Most of our clients use a mix and match approach to the services they use. We help clients in all these areas:
- Web Design and Development
- Search Engine Optimization
- Mobile Search
- Local Search Optimization
- Pay per Click Advertising Campaigns
- Mobile Advertising
- Social Media Campaigns
- SEO Audits
- Web Marketing/SEO Consultation
- SEO Training for DIY-ers and industry pros
Our Mission and Values
Horizon’s philosophy guides our team in everything we do.
To deliver creative and effective internet marketing solutions that give our business clients an online edge and a better marketing ROI.
Our business values come from a sincere and deep conviction that we are here to serve our clients. We try to listen and understand each client so that we can better serve them. We work hard to hire, train and motivate team members who share our values, the most important of which are:
Horizon’s team members strive to uphold these values with every project and for every client. We hope that is shows in our work and in our efforts to make our clients happy.