About Horizon Web Marketing
Horizon Web Marketing (HWM) is dedicated to delivering top quality search engine optimization (SEO) and pay per click (PPC) paid advertising campaigns. Our goal is to get our clients’ message to page one in search engines effectively and economically, to the right audience, through getting more meaningful results (conversions) for our clients.
We serve a wide range of industries spanning e-commerce, brick-and-mortar retail and professional service providers. Some of our clients are in construction, home goods or automotive, and others provide professional services such as dentists, attorneys and CPAs.
Web Marketing Programs Based on Best Practices
HWM focuses on achieving solid results through industry best practices and never using dangerous short-cut methods. We focus on delivering cost-effective results, increasing conversions and lowering the cost per conversion.
Our solid SEO and PPC programs are built in conjunction with the team at Rocky Mountain Search Academy and Search Engine Academy, a worldwide SEO training organization that employs some of the industry’s best SEO minds.
All of our staff receive ongoing training to stay current with the latest developments and best methods of internet marketing. Only “white-hat”, or fundamentally sound legal methods are used, which results in a better and longer-term improvement in rankings.
Continuously Working to Get Results
Someone once wrote: “Your website is not a rotisserie chicken”. You don’t throw your website into a cooker and forget it. We agree. One doesn’t “do” SEO and then sit back and watch all the traffic roll in.
The web is a dynamic place. Google keeps changing its algorithm. Periodic updates (especially for WordPress sites) need to be made to ensure that your website works properly and is protected from security vulnerabilities. Fresh content must be added to build your brand, reach out to valuable link partners, and maintain search engine requirements for new content. Analytics need to be monitored to understand which keywords are converting, which content is most popular. Your PPC quality score must be continuously monitored to bring down your per click.
Kaizen and Constant Vigilance for your Online Success
HWM applies our version of the Japanese concept of Kaizen, or continuous improvement. The online world is constantly changing: Google changes the rules, the competition makes a move, the market shifts. Your web marketing must constantly adapt to changing search patterns, and stay one step ahead of the competition.
Complex Web Landscape Means You Need a Strong SEO Partner
Internet marketing used to mean build a website. And that was it. Today, the online marketplace has moved light years from that. Your web audience comes from many places, and you should be found in those places – Search results and PPC ads, your social media campaigns on Facebook and Twitter, mobile advertising, your local presence like Google Local Display and Yelp and other key listings that help you build a broad and deep online presence and reputation that means more traffic and more clients. You need someone who can guide you where to put your time and money, a partner who will do the work necessary to put you in front of your target clients, with the right online campaign mix for your situation.
Our Web Marketing Services
Most of our clients use a mix and match approach to the services they use. We help clients in all these areas:
- Web Design and Development
- Search Engine Optimization
- Mobile Search
- Local Search Optimization
- Pay per Click Advertising Campaigns
- Mobile Advertising
- Social Media Campaigns
- SEO Audits
- Web Marketing/SEO Consultation
- SEO Training for DIY-ers and industry pros
Our Mission and Values
To deliver creative and effective internet marketing solutions that give our business clients an online edge and a better marketing ROI.
Our business values come from a sincere and deep conviction that we are here to serve our clients. We try to listen and understand each client so that we can better serve them. We work hard to hire, train and motivate team members who share our values, the most important of which are:
Horizon’s team members strive to uphold these values with every project and for every client. We hope that is shows in our work and in our efforts to make our clients happy.