The type of thinker you mostly are (right brain or left brain) guides the
marketing campaigns you may design – find out more.
Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)
Today’s message: Right Brain vs Left Brain Marketer
– Which Are You?
Left brain people: logical, prefer non-fiction.
Their marketing focuses on practical aspects of a product/service
Right brain people: emotional, prefer creative story-telling.
Their marketing may contain elements of surprise or humor
to make advertising memorable
Left brain online marketing leans toward targeted paid search with analytics
Right brain online marketing leans toward robust branding
and personality-rich social media
To view the entire article, click here (from Marketo)).
Enjoy your day!
Horizon Web Marketing
Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.