Entries by Ross Barefoot

Video: How to Add a User to Google Analytics

If you have a marketing team, or are working with an SEO agency, you’ll likely need to know how to add users to your Google Analytics account.

How to Add a User to Google Analytics (and 6 more “add user” how to’s)

Working with an SEO agency or even delegating digital marketing tasks to employees requires that you let them access properties like Google Analytics. Here’s how to get that done in the best manner possible.

Google Does SEO, and They Claim it’s Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.

Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…

SEO facts and ranking factors – Infographic

Sort through a blizzard of Google facts and tips in visual form with this fascinating infographic.

How to Verify and Get Started with Google Search Console

If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.