Entries by Roy Nakamura

How Mom & Pop Shops Can Succeed Against The Big Box Stores (and Internet)

Quick Takeaways: 90% of all retail sales is done in-store, 10% on-line Tip: display your products and services on your website to boost in-store sales (70% of consumers research online before buying in-store) Tip: offer niche products that big box stores don’t carry (53% of consumers value quality over price, so carry high value products […]

SEO or PPC, Which Should You Choose?

Quick Takeaways: SEO: 15X more clicks compared to PPC, more cost effective, better long-term results PPC: Fast, immediate results; get highly targeted traffic; reach out to specific niches Bottom line: Consider both SEO and PPC To view the entire article, click here (from MarketingProfs). Roy NakamuraRoy is the President of Horizon Web Marketing.

Anatomy of the Perfect Instagram Profile (for Small Businesses)

Quick Takeaways: Photos outperform videos on Instagram (36% more engagement) Be sure to include a link to a call to action with each photo you post Best time to post on Instagram: Tuesday through Friday between 9 am and 6 pm To view the entire article, click here (from MarketingProfs). Roy NakamuraRoy is the President […]

10 Social Media Statistics in 2019 (in pictures)

Quick Takeaways: 3.2 billion people or about 42% of the world’s population use social media 68% of U.S. adults use Facebook, the largest social media platform 71% of consumers receiving a positive brand experience will recommend it to their friends/family on social media Roy NakamuraRoy is the President of Horizon Web Marketing.

A Small Business Guide To LinkedIn (in pictures)

For business people LinkedIn is a great way to build a strong professional network.  Find out how. Quick Takeaways: See how to grow your LinkedIn followers Learn how to optimize your page for best search engine results Check out the 10 types of posts you should share on LinkedIn To view the entire article, click […]