Entries by Roy Nakamura

5 Ways To Supercharge Your Email Marketing

Quick Takeaways: Segment your audience; get 100% more clicks vs non-segmented messaging 80% of visitors are more likely to shop from personalized messaging Consider using buttons instead of plain link texts for your calls to action To view the entire article, click here (from MarketingProfs). Roy NakamuraRoy is the President of Horizon Web Marketing.

10 Marketing Lessons From Apple

Quick Takeaways: Never get involved in price wars; focus on great user experience and unique value Create experiences; not products – use storytelling to evoke emotion Leverage reviews: offer free trials/samples in exchange for a testimonial or review To view the entire article, click here (from Pakwired). Roy NakamuraRoy is the President of Horizon Web […]

13 Introverts Who Conquered The Extrovert World

Quick Takeaways: Bill Gates: values solitude and time for deep thinking Warren Buffett’s Introvert Superpower: ability to stay focused on long-term goals Tony Hsieh: considers being humble a core value of his company To view the entire article, click here (from Pakwired). Roy NakamuraRoy is the President of Horizon Web Marketing.

Cheat Sheet – What You Need To Know About Your Target Market

Quick Takeaways: Know what they like to do for fun: hobbies, passions, activities Know what appeals to them: free shipping, free expert info, etc. Know what they do online: shop? search? share? To view the entire article, click here (from Splash Omni Media). To view the entire article, click here (from English Grammar Here). Roy […]