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Benefits of Influencer Marketing

by | Oct 28, 2021 | Roy’s 1-Minute Marketing Messages

An influencer (in the internet marketing world) is an expert with a significant number of social media followers.
Getting an endorsement from such a person is called Influencer marketing.

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message: 12 Benefits of Influencer Marketing
Some takeaways:

  • 90% of marketers believe that influencer marketing is effective
  • $3 billion: estimated influencer marketing send in 2021
  • Influencer content can reach a very broad audience and has the potential for going viral

Benfits of influencer marketing every brand should know
improve brand awareness, boost credibility, and reach a target audience
boost search rankings, diversify content, and save money
increase engagement rate, get more social proof, get actionable insights
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