An influencer (in the internet marketing world) is an expert with a significant number of social media followers.
Getting an endorsement from such a person is called Influencer marketing.
Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)
Today’s message: 12 Benefits of Influencer Marketing
- 90% of marketers believe that influencer marketing is effective
- $3 billion: estimated influencer marketing send in 2021
- Influencer content can reach a very broad audience and has the potential for going viral
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Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.