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What Marie Kondo Taught Me About Digital Marketing

Dare I Say It? Even Your Website Might Benefit from "Less is More" TL;DR – The highlights Marie Kondo has taught the world – and me – a method for deciding what is clutter, and what is not, and the value of getting rid of what is We can apply the principle to our...

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Succeed on Google with 3 Basic SEO Principles

Anyone who is familiar with my newsletter knows that I'm a big fan of keeping things ultra simple. Most of my connections on LinkedIn are C-suite executives like me who value the briefest explanation possible. So here is a quick overview of 3 guiding principles that...

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SEO Tactics for Better Customer Experience

Driving organic traffic to your website is half the battle. The other half — and probably the trickier to accomplish — is getting these prospects to stay and become your loyal customers. To leverage customer experience as the ultimate marketing tool, you need to...

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Link Building Strategies for DIY SEOs

Link-building plays a vital role in the success of a business. But it’s a time-consuming process that requires knowledge, skill, and patience. But, by using the right strategies, it doesn’t have to be complicated. This article lays out a strategy any website owner can follow.

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Google Does SEO, and They Claim it’s Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.

Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…

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The Geo of SEO

Everyone remembers 8th grade geology class: rock samples, videos about volcanos, Bill Nye the Science Guy, and especially the charts showing the layers of the Earth. Well, at Horizon Web Marketing, we may once again refer to that chart, and break down how Search...

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Business Profile: Buy Shock Blocker

Profiling New Business Partner Shock Blocker/ American Innovative Inventions Visit the Shock Blocker Website Horizon Web Marketing is proud to be working alongside American Innovative Inventions, creators of the Shock Blocker home safety product. With an innovative...

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The Yelp Review Filter

Are you a business who depends on local customers?  If you are, then you probably are already keenly aware of the growing importance of client reviews in the health of your business, and the growing importance of Yelp when it comes to reviews. But have you ever...

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Is Your Website Search Engine “Friendly” (Part III)

In Part I of this series (6 Questions to Ask that Will Help You Determine Whether Your Website is Search Engine Friendly) I discussed the need to make your website search engine friendly before you try to do Search Engine Optimization.  I think this is a...

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