a picture of "the life changing magic of tidying up"

What Marie Kondo Taught Me About Digital Marketing

Dare I Say It? Even Your Website Might Benefit from “Less is More”

TL;DR – The highlights

I’m not the first person to notice a tie-in between Marie Kondo and the unlikely world of digital marketing. You can find great articles here and here and here. There’s even more. Google it.

I guess it depends on what cultural corner you live on whether you know the name Marie Kondo. Some days it seems like everyone has heard of her, other days I mention her name to a friend and they react with “who?” I first encountered her as a reference used by others who expected me to know who she is. For example this 2019 article on the political blog The Bulwark:

And the biggest threat to physical books is Marie Kondo gleefully advising people to toss them all out in the name of “decluttering.”

Or what about a reference in a 2019 article from The Atlantic about astronomy (of all things):

In 2013, astronomers found something new around Neptune, in a manner that would make Marie Kondo proud.

I had heard the references enough to know the name, but nothing about her (despite the fact that she had a New York Times best-selling book, a 2019 Netflix series, and had appeared on Stephen Colbert, Jimmy Kimmel, and Ellen Degeneres, along with many other venues (ok, so I don’t get out much!).

How This Digital Marketer Discovered Marie Kondo

a picture of "the life changing magic of tidying up"

My own, well-thumbed copy.

I really discovered the disarmingly charming Ms. Kondo when I discovered her book, “The Life Changing Magic of Tidying Up,” on a shelf in my office while in the process of, well, tidying up, of course. I had never seen the book, and no one in my household claimed ownership. Weeks later I learned that the book was (probably) purchased by my mom. But since she rarely visits my house it’s still a mystery how it ended up on my bookshelf (there’s a bit of magic there, as well).

Guess what; I read it. I was intrigued by Marie’s simple rule of keeping only those things that “spark joy” in my life. (Of course, I had to fudge Marie’s rule a bit to include household necessities. Let’s face it, though there’s simply no joy to be found in a roll of paper towels, I’m not about to throw it away. Duh!).

I launched into a full “KonMari” process in my fast emptying home (3 kids gone, only one remains: I’m almost an empty nester). I piled every stitch of clothing on my bed to give myself that “shokku” that Marie wants her clients to feel. As in “Damn! How did I ever find the money to buy all those clothes?” I emptied every bookshelf, every filing cabinet, every cupboard, every drawer. My garage became engorged with joyless items I not only no longer needed, but I couldn’t even remember why I owned.

I discovered things. Some precious. Some not so precious, such as the 16-years-past-the-expiration box of Crème Brulèe mix. Or the even more ancient jar of Tiger Balm (the date on this jar means this tiny, unused jar accompanied us as my family changed address 4 times. It’s almost as old as my 24-year-old 2nd born – born September of 97, and is older than my 16-year-old daughter and my 19-year-old son — and it still smells good, btw).

expired tiger balm jar

This got packed up and moved 4 times in 24 years, and every time we put it into the moving boxes it carried the same expiration date: 10/97.

It took months to complete the process of “tidying up” but it truly has been “life changing magic.” I feel lighter, happier, much more settled. I also have less trouble finding my keys (the whole process was worth it just for that bennie).

It wasn’t until I was almost complete with that grueling, months-long process, and hard into my final 2 acts: the decluttering yard sale, followed by driving the packed van of leftovers to Goodwill, that I realized how Marie Kondo’s lessons, method, and logic could make the digital marketing struggle with content similarly lighter, happier, and even – how shall I put this? – magical.

Website Clutter

Anyone who’s been creating content for years, especially for a blog, knows that it’s amazing how much content you end up with. It’s like piling all your clothes on the bed. It gives you a “shokku.”

My friend Matt Campbell, who has built one of the most successful wedding websites online (myweddingsongs.com), impressed me early on not only with his dedication to adding content to his website, but his fortitude in removing content that no longer served its purpose.

The benefits have been enormous for Matt and many others aiming for better performance for their websites. Google is no fan of content “deadwood,” and websites typically see a benefit from getting rid of pages that no one finds valuable. Some pages are easy to identify, like the page I just found on one of my long-neglected personal websites that’s advertising the workshops I’ll be holding during…2013!

But for other pages where the choice is not so clear, how do you decide?

That brings us back to Marie Kondo, because her approach to this decision can be applied to your website. The articles I mentioned at the outset all apply a similar approach to decluttering your website, namely asking yourself what “sparks joy.”

Sparking Digital Joy

How can you reduce Marie’s famous maxim, “keep only what sparks joy,” to your website or blog? I see three areas where you can look for a form of “joy” in this context.

Sparking Joy for the Audience

The first aspect of joy applies to your audience. A website likely won’t grow, or even survive, unless it creates satisfaction for those users that encounter its pages. Well, how would you know that? Here are a few ways.

Comments – If you’re evaluating blog pages with the comments section open, a great way to judge “joy” is whether people are leaving comments (favorable ones, obviously).

Backlinks – After your page has been up for a time, use a tool like Majestic to see if any links have been created to it from legitimate websites. Organic links to your content often are a spontaneous expression of “joy,” at least in the context we’re talking about.

Engagement with the page – In Google Analytics, go to Behavior > Site Content > All Pages. Take a look at the column “Avg. Time on Page,” and sort it from high to low. You’ll immediately start seeing pages that people lingered over, and, on the opposite end of the scale, pages they couldn’t escape from fast enough. One word of caution when applying this analysis: it only works if you have a decent volume of visits to the page. Any page with visits in the single digits can’t effectively be evaluated this way. Which brings us to the next form of joy…

Sparking Joy for Google

Ok, I realize I’m stretching a bit here. We all know that Google’s primary measurement of joy is profit. But think of joy in this sense as an “algorithmic” joy, if such a thing exists. Basically, does Google like to display your page to searchers? Do you think Googlebot gives a little squeal of delight when it crawls your page? (I already admitted that I’m stretching this a bit…or quite a bit…but I think the principle here is valid.)

If Google sees no value in your content, the average searcher will never have a chance to decide whether it sparks joy for them or not.

A great tool for determining this is Google Search Console. Inside of Search Console, navigate to Performance, and then switch the display to Pages. Make sure you have a pretty large window of time. For this type of measurement I typically max the time window to 18 months. Enable the “Position” column in display. Sort by Impressions from lowest to highest.

When you see pages that a) have been around for a while, and b) are getting very few impressions, or none at all, then those pages are obviously not sparking joy in the heart of Google’s algorithm. Unless there’s a strong reason to keep the page, remove it. (Here’s a quick video how-to I created that illustrates the basics)

Sparking Joy for You

This final measure of joy is, in my opinion, the most important. Does the page spark joy for you? I can’t give you a measurement tool for this, because you’ll have to find the answer within. If you view a page and it sparks the opposite of joy, for example embarrassment at a piece of old content you wrote when you didn’t know better, you might want to dump it regardless of the metrics.

On the other hand, if you wrote a page, most likely a blog post, that still speaks for you, and resonates with you, I would suggest keeping it alive even if you’re the only reader (obviously this advice is for those of you who run your own websites; if you’re an agency like Horizon Web Marketing you have to evaluate everything through the eyes of your client). If you are a blogger, for example, and you jettison pages you value just because others don’t, ultimately there will be nothing left of you in your website. Your website will have lost its soul, and you will lose interest. I guarantee it.

What Not to Do in Decluttering Your Website

That having been said, there’s a right way and a wrong way to get rid of old pages that spark joy for no one. So, make your hit list, but make sure you learn the right way to get rid of your stuff before you start throwing pages in the trash can. I’ll be getting that post out in the next week or two, so keep an eye out.

And While You Wait…

Ms. Kondo has a new series out on Netflix, “Sparking Joy with Marie Kondo.” Just what Stephen Colbert, I, and other members of the KonMari cult have been waiting for.

3-legged stool to illustrate 3 principles of good SEO

Succeed on Google with 3 Basic SEO Principles

3-legged stool to illustrate 3 principles of good SEO

For Function and Simplicity, Nothing Beats a Three Legged Stool

Anyone who is familiar with my newsletter knows that I’m a big fan of keeping things ultra simple. Most of my connections on LinkedIn are C-suite executives like me who value the briefest explanation possible.

So here is a quick overview of 3 guiding principles that will get you the most visibility on Google. It’s what’s we teach in our digital marketing courses as the 3 pillars of SEO.

Relevance

What if you have a severe headache and you want to see what remedy Google can give you? So you type “best home headache remedy.” Now let’s pretend you get a page of results for home head cold remedies? Sure, the words are similar, but you’d be irritated (even more so because your head is hurting!) that Google isn’t giving you something that is…yes, you guessed it…RELEVANT to your search or your needs.

So Google prioritizes results that they feel are relevant to the searcher’s “intent” (in other words, what they really want, regardless of what words they use). Google has gotten pretty good at this over the years, by the way.

Relevance is determined by how well you write the content on your page. It has to be good quality, and structured the way Google wants to see it. We call this “content marketing.”

Also, you might want to do something called “on page optimization,” which goes a bit further in creating a relevant page.

Authority

Ok, so let’s stick with our headache example. Let’s say that you get a bunch of results that really do seem to be relevant to home headache remedies, but when you visit the pages you see that they are from very questionable sites. They might be full of ads, or perhaps they link you to dangerous and pornographic corners of the Internet. Well if you’re like me, you would also think that the search results were poor.

Knowing this, Google tries to show you websites that are authoritative to avoid getting you justly irritated. How do they do that?

Google has very sophisticated ways of looking at a given website and the sites that are linking TO that website. If your website is linked to by other websites that are high quality, with lots of sites linking to them, and (this bit is important) if the sites that are linking to your site have something to do with the subject of the page, then it helps you appear to have authority.

Getting more Authority is usually based on creating useful content that webmasters, online journalists and bloggers want to link to, along with outreach to make those people aware of it. We call that “link building,” although you can also think of it as link “earning.”

Technical Stuff

Ok, finally we come to the toughest bit of this. And here’s where having someone working for you, whether a contractor or an employee, who knows the technology of SEO and how Google works is extremely important.

To determine if your site is relevant and authoritative, Google needs to “crawl” all over your website with their analytical programs (a part of the mechanics of this is those programs that SEOs call “spiders” or “bots” or “crawlers” … although that’s only part of it). There are all sorts of things you can do to a website (usually accidentally) to make it confusing to Google. If you want Google to give you the best results, they need to easily understand your site. We call this “Search Engine Friendliness,” or SEF. This is not the same as SEO, but you can’t have S E O without S E F.

How do You Know if You’re Getting the Best SEO?

If you are working with an SEO company, or even in-house staff, make sure they can explain each of these three pillars of SEO to you and how they are addressing them. If they struggle to give you an explanation you, as an executive, can understand, then they probably don’t understand it themselves.

And while we’re adjacent to the subject of how to hire an SEO, here’s a video from former Googler Maile Ohye about “how to hire an SEO” that is as useful today as it was in 2017.

More Tips Like This Are Coming to You Soon!

The above explanation and tips come from my soon-to-be-published book, The CFO’s Guide to Demystifying Internet Marketing. The complete book addresses a need I’ve been aware of for years in business, especially for my colleagues who are extremely busy executives: a resource that can bridge the gap between the marketing department, the tech people, and the C-Suite. And don’t let “CFO” in the title fool you, any busy executive can get tremendous benefit.

SEO Tactics for Better Customer Experience

Driving organic traffic to your website is half the battle. The other half — and probably the trickier to accomplish — is getting these prospects to stay and become your loyal customers. To leverage customer experience as the ultimate marketing tool, you need to understand why SEO matters not only for ranking high in Google search but also for improving the customer experience you provide.

In essence, Search Engine Optimization (SEO) is a neat marketing strategy that, if executed correctly, can bring more attention to your site. This is great — the more visitors you get, the higher are the chances of your efforts proving worthwhile.

But what if your site visitors click on your web page and aren’t able to find what they were looking for? Or, worse, find it hard to interact with the site’s interface and bounce off when it’s taking too much time to load?

Here’s where adapting your SEO tactics to the customer you serve can shift the gears. You have to find the sweet spot between tending to Google’s search algorithm and preventing your customers from switching to your competitor because of the less-than-favorable experience they’d gotten from your company.

Read on to find out how you can tweak your SEO strategy to attract more customers starting today.

1) Make sure the content you post is relevant to your audience

Sounds like a no-brainer, but you’d be surprised by how much irrelevant and poor content an a company’s website influences their rankings. Not to mention the potential leads who end up not converting because they didn’t find the information they were looking for in the first place.

To avoid this, make posting relevant content consistently a priority. Figure out what your customers would want to read about and pack as much value in blog posts as possible. Answering their queries in the form of long-form posts and guides that link to other important sources is how you appeal to your prospects and demonstrate your trustworthiness to Google.

2) Establish solid linking authority for searchability purposes

The backbone of great on-page SEO is the abundance of internal links. A well-structured website has plenty of links that refer the user from one page to another so that she doesn’t have to go somewhere else in search of answers. It’s also one of the reason why Google decides to prioritize these pages, along with the fact that they are more likely to get crawled.

A less obvious strategy to keep your churn rate low is to link to internal sources at the bottom of the articles under the premise of ‘you might find this helpful’. Along with external links that open up in a new tab, this is a sure way to keep your customers engaged while also building your authority with reliable backlinks.

3) Follow the simple NAP rule to rank well locally

Including your contact details on all the platforms you’re active on has more benefits than what meets the eye. One of them is acquiring more clients that find your business by searching ‘X near me’ in Google or typing ‘X service in Z city’ in Instagram’s or Facebook’s search bar.

Aside from letting your customers find you organically, featuring your company’s name, address and phone number (NAP) on relevant pages of your website also eliminates the need for them to turn to Google in hopes to find your contact information and come across your competitors.

4) Use Google’s Featured Snippets to your advantage

Speaking about catering to Google’s needs, it’s only right to adopt as many features as it offers to deliver the best customer experience. Featured Snippets is one of those instruments that can easily distinguish you from the crowd without having to try too hard.

Think of it as a short paragraph that pops up at the top of the Google search whenever someone is trying to find the most appropriate answer to their question. With nearly 30% of 1.4 million queries on Google showing Featured Snippets, you might want to do your own research for the most common questions relevant to your business and come up with a way to incorporate them into your website copy.

Example of featured snippets in search results

Image Source: SEMrush

5) Take it to social media platforms to boost your online presence

Omnichannel communication is taking over and, to stay relevant, you need to jump on this bandwagon. This means not only engaging with your customers on social media but also applying SEO tactics for a better customer experience.

In addition to using hashtags that are suitable for your business (still viewed as the easiest way to gain exposure), you should seriously consider optimizing your Instagram bio and adding appropriate contact details to your Facebook and Twitter profiles. Mention that you also have a website your followers can visit to learn more about the services you provide.

6) Improve the loading speed of your website

There isn’t a single person on Earth who doesn’t find a slowly loading website annoying and your customers aren’t exceptions. It gets worse — as many as 37% of website visitors will bounce off when they notice that it’s taking over 5 seconds to load.

Image illustrating how slow load times drive up bounce rate

Image Source: Pingdom

This might not seem like a big deal at first, but the longer your website takes to load, the higher is the likelihood of your leads losing patience and not even giving your company a chance to redeem itself. To not get on anyone’s nerves and rank well on Google, make sure your media files are compressed, your web hosting is of high quality, and your server isn’t burdened with too many plugins.

7) Optimize your website for mobile users

The 6.4 billion smartphone users worldwide are proof that people are spending more time on their mobile phones than ever before. A report from Search Engine Land provides an even deeper insight — 60% of searches come directly from mobile devices. If you aren’t taking this into consideration when optimizing your website, we’ve got bad news for you.

The benefits of a mobile-friendly website include quicker page loading time, minimal scrolling, and fewer flash elements. Combined with the relatively short global attention span customers have these days, it’s only natural for you to adapt to this new reality. Besides, Google takes mobile traffic into account when giving you the rank in Google Search, so consider this SEO tactic to be absolutely essential.

In a nutshell

No matter the industry, there isn’t a shortage of competitors trying to make a name for themselves. And while some appeal with their innovative solutions to the old problems, those that ultimately win are the ones that sell experiences rather than products or services. To accomplish this, they put forward their best digital marketing practices that make it easy for customers to choose them over others.

Learn the rules of the SEO game and you’ll join them sooner than anticipated. When you put customers first, success follows naturally.


Mikkel Andreassen

Customer Experience Manager at Dixa

Mikkel is passionate about customer experience in every color of the beautiful customer engagement spectrum. He loves building great connections with his customers, which often lead to meaningful friendships that last a lifetime and inspire his work. Driven by the genuine belief that CX is the pivotal force that drives a successful business, he is currently at the helm of Dixa’s customer experience strategy.

 

Social media:

LinkedIn: https://www.linkedin.com/in/mikkel-andreassen-4603b74a/

Twitter handle: @MikkelVes

Link Building Strategies for DIY SEOs

Link-building plays a vital role in the success of a business. But it’s a time-consuming process that requires:

  • Knowledge
  • Skill
  • Patience

Here’s the thing:

By using the right strategies, it doesn’t have to be complicated:

Keep reading to find out more:

The Role Backlinks Play In SEO

Backlinks have been an important part of SEO since 1998. The best way to look at backlinks is to think of them as votes for the site.

The more votes a page has pointing to it, the more Google deems the content worthy of taking the number one spot.

When the backlink algorithm was first introduced, it used to be a case of the number of links a page had. But this resulted in people spamming links wherever they could. Luckily times have changed now, and it’s about the quality of the links instead of the quantity.

Diagram of Google's Backlink Trends

Link placements need to be well planned. Without relevance, the link could cause damage that outweighs the benefit.

3x High Converting Link Building Strategies

As mentioned earlier, link building strategies have stood the test of time; this means there’s plenty of actionable strategies to be used.

Three strategies stand out above the rest. These techniques are super easy to complete but also have a considerable win rate:

Replicate Your Competitors Backlinks

This has to be on the list for the top link building strategies for a few reasons.

To start with, the top-ranking competitors in the same niche will be spending thousands of dollars trying to create the perfect backlink profile. And this means it’s super hard for the small fish to compete against them without a lot of hard work and a ton of cash.

Unless the business replicates its competitor’s backlink profile.

In essence, it’s all about working smarter, not harder.

When comparing the win-rate with the overall time spent on it, it’s easy to see why this strategy is so effective.

Here’s how it works:

Identify The Competitors

The first step is to identify the top sites for the chosen keyword. Doing this is super easy and only requires a quick Google search.

Just enter the chosen keyword into Google and make a list of the competitors on the first page. Don’t worry about how big their site is, all that’s needed is their backlink profile.

Find Their Backlinks

Once the list of competitors has been identified, it’s time to find their backlinks, which can be done using tools such as Majestic, Moz, or Ahrefs. In this article, we’ll be using Ahrefs for our examples.

In Ahrefs, enter the first URL into the Ahrefs site explorer and hit the search button.

Once the page has loaded, go to the left-hand side menu and click on ‘Backlinks’. You’ll then see a full list of sites linking to that page. Export the list of backlinks on to an excel sheet and do the same for the other targets.

Analyze Their Backlinks

This part can take some time; the idea is to get rid of all the spammy looking links, so all that’s left is high quality and relevant linking opportunities.

Once that’s complete, it’s about finding out how they got the link and how it can be replicated.

Once a solid understanding of the link has been found, it’s time to reach out to the site owner to score the link.

Provide Testimonials

This has to be one of the easiest and least time-consuming link-building strategies. With just a few hours of work, it’s possible to score high-quality links pointing directly to the businesses homepage.

Gael Breton quote and example of link placement

This strategy aims to offer a positive testimonial for a product/service the business uses in return for a link.

Here’s a step by step guide for finding testimonial links:

Identify The Targets

This stage is about thinking of services/products that are relevant to the site, or that it’s used before.

The chosen products and services all need one thing in common for this strategy to work, and that’s an existing testimonials page or evidence that they publish testimonials on their homepage.

Create a list of possible opportunities in an excel sheet ready for the next step.

Pitch To The Right People

Finding the right people to pitch to can seem like a challenge at the best of times. Luckily there are a few tools that can be used to find their emails quickly:

  • Hunter.io
  • FindThatLead

These tools will provide a list of emails connected to the site. Making it really easy to find the right person to pitch to.

FindThatLead Screen capture

Once the emails have been found, it’s time to pitch to the sites and see if they’re interested.

Write Their Testimonial

Once they’ve got back to you and accepted the offer, it’s time to write the testimonials. Writing the perfect testimonial is super easy, especially if you’ve tried the product or service and can write from first-hand experience. Just make sure it includes things like:

  • Description of how the tool/product/service helped
  • The best part of the service
  • A personal recommendation
  • Results

If the testimonial contains these four things, it’s ready to go.

Guest Posting (It Really Does Work!)

Guest posting is the most popular way of building links to a page, and for a good reason, it’s super simple and very effective.

By now I’m sure you’ve heard SEOs debating whether a guest post is a white hat or black hat technique.

In the end, does it really matter?

Google only wants to see the right metrics for the site, and smart guest posting does just that.

The idea behind guest posting is to create a high-quality piece of content with a link pointing to the page that needs ranking.

Here’s how that works:

Find Target Sites

The first thing is to find sites that will accept a guest article. The ideal website would have a high domain authority and traffic.

For this, head to Google and try searching for terms like those listed here:

list of keywords to publish guest posts with

These will show thousands of potential targets to outreach too. Don’t focus too much on the authority or traffic just yet.

The purpose of this step is to find targets for a guest post.

Choosing The Right Blogs

Once a list of targets has been created, it’s time to see if they’re worth the time linking too. To do this, tools like Ahrefs come in very handy.

Enter the site in question into the Ahrefs site explorers search bar. It will then take you to a page which shows the Domain Rating (DR) of the sites.

If the DR is high for that niche keep it on the list, if low with little to no traffic, delete it, along with any spammy looking sites that are just obvious link farms.

Pitching The Sites

Once the site has been qualified, it’s time to pitch out to the site owner. Again finding the emails with the tools mentioned in the previous section, it takes seconds.

Make sure pitches are unique to the site, it’s the best way of getting a response. Don’t get disheartened if they don’t message back the first time.

Chances are they are super busy and receive A LOT of emails. Send a couple of follow-ups before moving to the next email.

Create Stunning Content

Once the site owner has accepted the terms, it’s time to start writing the content. The most important thing to include is the link back to the page.

But that’s not all, they should also include:

  • Links pointing to their site (internal links)
  • Quotes with backup links (other external links)
  • Images/videos

Make sure the content contains as much value as possible and more importantly keeps their audience in mind.

BONUS: Mention Monitoring

There were only supposed to be three link building strategies in this article, but this was too good to leave out.

This strategy works best for people that already have a respected brand in their niche.

If the brand is already well known, there’s a good chance someone has mentioned it in an article.

But here’s the thing:

Sometimes people forget to link to the site they’ve mentioned, which is something that can be fixed quickly. Just follow these simple steps:

Find Blogs That Mention Your Brand

Use Google’s search command to find sites that mention the brand. This can be done by searching variations of:

“horizonwebmarketing.com”-inurl:horizonwebmarketing.com/

This will return a list of URLs mentioning the domain of this site, but not the page from the blog.

example of inurl: search engine results

Here’s a pro tip:

Make sure to play around with the site name in your searches, it’s incredible how many people can misspell the site’s name.

The sites to look for are ones:

  • With broken links
  • Which lead to a 404
  • Or which mention the blog with no link

If any sites in the search engine results have any of these problems add them to an excel sheet.

Reach Out

Again this all about reaching out to the right people. Once the email address has been found, it’s time to pitch the idea to them.

For maximum effect, make sure the outreach is unique to the site, if it isn’t, chances are it will get ignored.

But most importantly, don’t forget to send follow up emails if they don’t reply.

Can You Trust Link Building Services?

Link building campaigns take a lot of time and cause a lot of stress. So it’s understandable why people are turning to link building services.

But can they be trusted?

In all honesty, this industry can be real shady at times. The amount of sites that get penalized due to shoddy link building services is scary.

The thing is:

Spammy and low DR links can kill a site… quickly.

And with so many link building services out there, it’s easy to get burnt.

On the other hand, they can be a godsend. Think about it.

The amount of time it takes to launch a full link building campaign is huge. But link building services make it easy.

They already have an extensive database of sites that accept links. And if they’re good the sites will be risk-free of penalization.

To find a link building service that’s trustworthy, a lot of research needs to be done thoroughly. One such service we’ve found that does the hard work is matthewwoodward.co.uk.

Rounding Up

It’s almost certain that link building will play a vital role in SEO for years to come, which is why it’s beneficial to jump on the train now.

There are tons of link building strategies out there that work. But the ones covered here far outperform them all.

And if time is lacking, it might be time to call in the experts. Link building services can provide quick, quality, natural links to a page.

Happy link building!

(Do you have a favorite link building technique we haven’t covered? Or…have you had an experience with a link builder that’s hurt your domain with shady links? We’d love to hear about it in the comments.)

 

Google Does SEO, and They Claim it’s Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.

Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…