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Succeed on Google with 3 Basic SEO Principles

Anyone who is familiar with my newsletter knows that I'm a big fan of keeping things ultra simple. Most of my connections on LinkedIn are C-suite executives like me who value the briefest explanation possible. So here is a quick overview of 3 guiding principles that...

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Google Does SEO, and They Claim it’s Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.

Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…

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