Anyone who is familiar with my newsletter knows that I'm a big fan of keeping things ultra simple. Most of my connections on LinkedIn are C-suite executives like me who value the briefest explanation possible. So here is a quick overview of 3 guiding principles that...
Horizon Web Marketing - Google SEO
Google Reviews: Why They’re Important and What to Do About Them
Why GMB Reviews Are So Important What we'll cover in this post: The importance of Google reviews to your online reputation How to respond to both positive and negative reviews A step-by-step how-to on the process In order to get the most out of your Google My Business...
New! A Free Google My Business Workshop from the Horizon Web Marketing Academy
Whether a person is looking for what you have to offer on their computer, by typing into their phone, or even by speaking a question to a digital voice assistant, whether you reach that customer depends on whether Google or Bing know about your business and consider it relevant to what they want.
How to Add a User to Your Google Ads Account
Here’s how to allow someone (or an agency) to have access to your Google Ads account without compromising control or security.
How to Add a User to Google Analytics (and 6 more “add user” how to’s)
Working with an SEO agency or even delegating digital marketing tasks to employees requires that you let them access properties like Google Analytics. Here’s how to get that done in the best manner possible.
Google Does SEO, and They Claim it’s Important to their Success
Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.
Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…
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