promotion image for the Google My Business Free SEO Workshop

New! A Free Google My Business Workshop from the Horizon Web Marketing Academy

All About Our Google My Business, Free SEO Workshop Training

The Short version

  • Even voice search like Google Assistant or Siri relies on Google Search, so
  • If your business is invisible in Google, it’s invisible
  • Google has every business in its database, somewhere
  • Google My Business is the tool Google has created for you to manage your business in their database
  • Google My Business is often wrong, and you need to manage your business for accuracy and success
  • Our free workshop is coming up and will help you

Already know you want to go? Here are some quick signup links

Sign up here for the Grand Junction evening workshop. Wednesday, November 13th at 7pm.
Sign up here for the Grand Junction Saturday morning workshop. Saturday, November 16th at 10am.

The Full Version

How successful will you be in a local business if no one knows about you, or if they can’t find you?
 
No business can succeed if it can’t connect with potential customers. Gone are the days when that connection came through the local Yellow Pages.
 
People look for local retailers and service providers in a bunch of different ways, but they all seem to be driven by the Internet and, usually, by Google.

Think of voice search. Someone with a clogged drain, or looking for a Japanese restaurant, or searching for the best deal on gardening equipment, are increasingly likely to speak that into their mobile phone.

“Hey Google, what’s a good plumber near me?”
“Siri, where’s the closest restaurant that serves sushi?”
“Alexa, where can I buy cheap gardening equipment?”

If someone is using Siri or Google’s voice assistant, their voice question is turned into a Google search. The Google results are then interpreted by the auditory response the questioner hears. (If they are searching on Alexa or Cortana the search is handled by Bing.)

Logo for Google Voice Assistant

Whether a person is looking for what you have to offer on their computer, by typing into their phone, or even by speaking a question to a digital voice assistant, whether you reach that customer depends on whether Google or Bing know about your business and consider it relevant to what they want.

This brings us to “Google My Business.”

Google’s goal is to index (which is another word for saying “to catalog”) every business on planet earth. They most likely have your business in their index, whether you’ve helped them or not. The management tool for refining the information that Google has about every business is called “Google My Business.”

Using Google My Business, a business owner can manage the information about their business that Google has. This is important because Google gets things wrong about businesses all the time. Wrong address, wrong phone, wrong mapping location, wrong business category, etc.

The only way that you can make sure Google’s information on your business is accurate is by checking it and making changes where you need to. You do that using Google My Business

You may already have done this…or started to! You may already know a bit about Google My Business. But did you know that there are things you can do within Google My Business that will significantly increase your chances of being seen by your ideal customer?

promotion image for the Google My Business Free SEO Workshop

This, in turn, brings us to Optimizing Google My Business, and this free workshop

The world of Google My Business is constantly changing. In fact, it changes so fast that even professionals have a hard time keeping up. For example, in my role as an SEO consultant and trainer, I spend at least an hour every day monitoring changes to Google’s methods and learning new ways of taking advantage of, or protecting my clients from, those changes.

Now you can hire me on an hourly basis, but my time is, frankly, too expensive for most small businesses. This means that most small businesses have to take responsibility for their own “SEO.” If you’re in that boat, you need to know at least enough to make sure you have your ducks in a row so that you don’t lose out to competitors.

We’ve designed the business training at the Horizon Web Marketing Academy to help people just like you succeed in doing the basics of SEO yourself — even with limited time, and limited technical knowledge — without hiring a high-priced SEO agency. In some cases, our “low cost” training is even free.

This is one of those free opportunities that really has value

The workshop we’ve designed, and that I’m blogging about right now, is not some 2-hour sales pitch. In fact, if you look at the training videos I’ve posted on Horizon’s YouTube channel, you can see that they are not heavily focused on sales (probably not focused enough on sales, between you and me).

This workshop will show you the key steps in engaging with Google My Business and optimizing your own business listing for success.

When you are done you will have the knowledge and confidence to make sure you have done right by your business and set yourself up for the visibility you deserve when people look — however they look — for what you have to offer.

Why are we doing a Free SEO Workshop like this?

It’s simple. We believe that the best customers are found when a business is generous. For us, being generous means that we share some of our knowledge and experience without charging you every time we do.

Of course, (to state the obvious) we hope that when you get acquainted with the knowledge and experience that we have to offer, you’ll be interested in our other consulting and training services. Either way, you’ll come out ahead, we promise!

Sign up here for the Grand Junction evening workshop. Wednesday, November 13th at 7pm.
Sign up here for the Grand Junction Saturday morning workshop. Saturday, November 16th at 10am.

picture of keys illustrate adding users

How to Add a User to Google Analytics (and 6 more “add user” how to’s)

picture of keys illustrate adding users

Adding a user to Google Analytics is easy!

  1. Log in to Google Analytics with your usual login credentials
  2. Click on the “gear” icon or the word “Admin” in the lower left of the screen
  3. At the Account level (the far left column of choices), click on  “User Management”
  4. In the pop-up overlay, click on the blue circle with a white “plus” sign in the top right corner
  5. Enter the email address of the person you want to add (it has to be an email that can log into a Google account, whether or not it’s a gmail account)
  6. Specify the level of privileges you want to assign to the user in the lower part of the screen that appears
  7. Click “Add” (blue button at the top right of the screen)

This is just one of the how to’s that we need to walk new clients through when we start serving their digital marketing program. So, to make it easier to see the instructions that are relevant, we created a playlist of 7 videos that will show you how to add a user to:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Google Merchant Center
  • WordPress Dashboard
  • YouTube Channel

If you’ve just started in digital marketing delegation, whether to an agency or employees, you’ll have to share access to critical properties. NEVER pass around your credentials to do that. These videos show you a better way.

(Do you need a video that we haven’t made yet? Tell us in the comments!)

To Our Agency Friends: Feel Free to User these Resources for Your New Clients

Below the embedded playlist below, there’s a link to the playlist itself. These videos are meant to be useful to our clients, but if they add value to your operation, we certainly don’t mind you sharing them.

Care to share?

Here’s a shareable link to the playlist: https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB

Just need to access a specific “How to Grant Access” video?

Here are some direct links you can use:

Or, copy the code below and you can embed the full playlist on your own website customer service page.


<iframe 
src="https://www.youtube.com/embed/videoseries?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB&rel=0" 
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">
</iframe>

Google Does SEO, and They Claim it’s Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.

Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…

picture of children having search engine success

SEO is About More than Ranking High on Google

SEO stands for “Search Engine” Optimization. It’s Understandable People Get Confused.

Almost every day I delete an email from some “SEO” company, often written in broken English, telling me that they can guarantee a high ranking on Google. In the first place, such claims are always bogus (yes, I said “always” not “almost always”). In the second place, so what?

Ranking high is nice, it’s desirable, it stokes our egos, but ultimately, most business people realize that a high ranking, even a number ranking, can be completely meaningless. Of course once you think only in terms of “Search Engine” optimization, you might miss that the point of having a website probably is probably not achieved by a person searching on Google or Bing and finding your website.

picture of children having search engine success

Hurray! They found you! … Now what?

An SEO company owes it to their clients to focus, not on rankings, but on business success. Even Google drives this point, as mentioned by former Googler Maile Ohye

“A successful SEO also looks to improve the entire searcher experience, from search results to clicking on your website and potentially converting”

Not only does this make business sense, it’s absolutely critical from Google’s perspective. Think about it, Google is like a tour guide. If a tour guide keeps dropping the tourists off at destinations that bore them, that they can’t wait to leave, where they find nothing of interest that they’d like to take home, that tour guide will not get tips and eventually will lose customers.

Google has a vested interest in having people arrive at a website that they’ve “recommended” and say, “wow, this is just what I was searching for!”

When you become a client with Horizon Web Marketing, we view it an essential component of our program to analyze the type of website experience your customers will enjoy (or hate) when they land on your website. We’d like to offer some of the methods we use to understand and improve visitor experience on our clients’ websites.

3 Easy Ways to Understand Searcher Experience on Your Website

  • The best tool is still the easiest. Visit your own site and try to experience it through the eyes of someone who has never been there. This can be hard at first, but the longer and slower you browse, the more you can get a feel for that first-timer.
  • What good are friends if you don’t use them? Actually we’re talking about using them as unofficial testers. For example, if your site is an Ecommerce site, as a friend to buy one of your products (you might want to give them a substantial discount, say, 100%). Here’s the key, watch them do it. This is an occasionally painful, always useful experience.
  • Check your analytics. Google Analytics will show you on a page by page basis how long the average viewer will stay on a page (behavior > all pages > average time on page), how many of them leave without going deeper into your site ( > bounce rate).

Of course there are more sophisticated ways to measure searcher experience, but the priority remains the same, don’t get distracted chasing rankings or be satisfied when you’ve achieve them. As Maile Ohye said, “improve the entire searcher experience.”

Woman looking at her face in a shard of broken mirror to illustrate measuring keyword rankings in seo

C-Suite SEO Tip #1: Target the Right Metrics

Measuring the success of SEO is a challenge, but it can’t be done if you’re looking at “vanity metrics” instead of numbers that matter to your business success. Read this to understand the difference between Key Performance Indicators and Vanity Performance Indicators and get ideas that will improve your marketing.