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Anyone who is familiar with my newsletter knows that I'm a big fan of keeping things ultra simple. Most of my connections on LinkedIn are C-suite executives like me who value the briefest explanation possible. So here is a quick overview of 3 guiding principles that...
Link-building plays a vital role in the success of a business. But it’s a time-consuming process that requires knowledge, skill, and patience. But, by using the right strategies, it doesn’t have to be complicated. This article lays out a strategy any website owner can follow.
Business owners have a powerful tool available in their quest to get more visibility in Google. Introducing our free Masterclass on getting started with Google My Business. It shows you how to find, claim, and verify your business in GMB. If you’ve ever been confused and intimidated by Google’s free GMB service, this course is a great starting point. And it’s free!
Update as of 12/12/20: This class is now live! This Google My Business Course Comes with 12 Months of Free Updates If you follow us here at Horizon Web Marketing you know that our passion is for training business people to untangle the world of digital marketing. We...
Whether a person is looking for what you have to offer on their computer, by typing into their phone, or even by speaking a question to a digital voice assistant, whether you reach that customer depends on whether Google or Bing know about your business and consider it relevant to what they want.
Working with an SEO agency or even delegating digital marketing tasks to employees requires that you let them access properties like Google Analytics. Here’s how to get that done in the best manner possible.
Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.
Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post…
SEO stands for "Search Engine" Optimization. It's Understandable People Get Confused. Almost every day I delete an email from some "SEO" company, often written in broken English, telling me that they can guarantee a high ranking on Google. In the first place, such...
Measuring the success of SEO is a challenge, but it can’t be done if you’re looking at “vanity metrics” instead of numbers that matter to your business success. Read this to understand the difference between Key Performance Indicators and Vanity Performance Indicators and get ideas that will improve your marketing.
Kate: Can you imagine a life where everything was just easy? You know, like where you ask for things, and then people just bring them to you? Jack: It's wonderful... - "The Family Man" (2000) Ah yes, wouldn't it be nice if you could read some sage bit of Search...
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