What’s Your “Star Wars” Management Style?

Quick Takeaways:

  • Darth Vader; autocratic.  “I find your lack of faith disturbing.” (Episode IV, A New Hope)
  • Yoda; consultative. “If no mistake have you made, yet losing you are…a different game you should play” (Episode III, Revenge of the Sith)
  • Qui-Gon Jinn; laissez-faire. “I’m not testing you Obi-Wan, life tests you.” (Episode 1, The Phantom Menace)

To view the entire article, click here (from Manta).

How to Take Risks in Business, with Examples

Quick Takeaways:

  • After initial launch failed, the Pinterest founder and a few programmers ran the site from a small apartment
  • Whole Foods co-founders left an already successful grocery business to invest in all-natural and organic before these were popular
  • In taking a risk, do your homework and rely on research and data.  But be ready to jump when it feels right.

To view the entire article, click here (from Marketing Profs).

5 Reasons Why You Shouldn’t Buy An Email List For Marketing…and 3 Things You Can Do About It

Quick Takeaways:

  • Purchased email lists might contain 60% to 85% outdated information
  • Believe it or not the monetary fine for sending emails without consent could be as high as $42,530 per email, if violate federal CAN-SPAM act.
  • What to do? Use opt-in forms, social media, or good old fashion networking to get email addresses (read below)

Voice Search; Everything You Wanted To Know

How Listening To Your Customers Affects Your Bottom Line

Quick Takeaways:

  • 20% of mobile inquiries are through voice search (in 2019)
  • By 2020, 50% of mobile inquiries will be through voice search (projected at the current rate growth)
  • Top voice recognition software, called “voice assistants”, include Alexa (on Amazon), Google Assistant, and Siri (on Apple)

Effective Storytelling On The Internet

Here is what you need to know to tell your story on the internet.

Quick Takeaways:

  • 79% skim the internet rather than read word for word; basically no one reads
  • 90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
  • But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”
  • -Pixar’s Andrew Stanton, TED talk on Storytelling

To view the entire article, click here (from LookbookHQ)).