Which Social Media Platform Is Right For You?

Facebook? Twitter? Instagram? Pinterest? Which is right for you?  Read on.

Quick Takeaways:

  • Facebook users: 73% are 30-49 year olds
  • Twitter users: Did you know that nearly 25% of verified users are journalists?
  • Instagram users: 53% are 18-29 years old
  • Pinterest users: 85% are female

To view the entire article, click here (from folksy.com).

How To Make The Perfect Logo For Your Business – 5 Steps

Want to build the perfect logo for your business?  Here are 5 steps.

Quick Takeaways:

  • The right logo is 13% more likely to attract attention from customers, or 7% more likely to motivate people to find out more about your business.
  • With little or no budget consider logo maker software (with pre-designed templates) or DIY designer software (like Photoshop of Illustrator).
  • With some amount of budget consider hiring a freelancer or independent designer. Be sure to check references and view their portfolios.
  • With larger budgets a creative agency will study your brand and create a great design to represent it.

To view the entire article, click here (from Janek Performance Group).

What Is The Ideal Length For A Video (on social media)?

How long should a video be (on social media)?  Read on.

Quick Takeaways:

  • Instagram: 30 seconds, actually 26 seconds if you want an optimal number of comments
  • Twitter: 45 seconds.
  • Facebook: 1 minute.
  • YouTube: 2 minutes, but longer is ok.

To view the entire article, click here (from Hubspot).

5 Reasons Why Repeat Business Is Better Than New Business

We all want new customers, who doesn’t?  But hold on. Here are 5 reasons why existing customers may be more valuable than new customers.

Quick Takeaways:

  • Repeat customers 67% spend more than new customers
  • Repeat customers are easier to sell to: repeat customers have 65% of converting vs 13% for new customers
  • New customers are more expensive: it costs 16X more to get new customers to spend at the same level as existing customers

To view the entire article, click here (from Wordtracker).