10 Ways To Get More People To Open Your Emails

Quick Takeaways:

  • Killer Subject Line.  64% of people say they open an email based on the subject line.
  • Use an attention grabbing pre-header (preview of what’s inside), so people know what to expect.
  • Use a clean list of targeted, opt-in recipients.

To view the entire article, click here (from MarketingProfs).

10 Ways To Have Shorter, More Productive Meetings

Quick Takeaways:

  • Consider instead of a meeting sending a circulated memo, or having a quick conference call
  • Send the agenda at least 24 hours in advance, allowing everyone time to prepare
  • State agenda items as questions, which often stimulates thinking and creativity

To view the entire article, click here (from MarketingProfs).

The ABCs of Video Marketing on Facebook

Quick Takeaways:

  • Facebook video, ideal length: 2 minutes or less.
  • Best content: tips and how-to videos.
  • Shoot Facebook videos vertically: to accommodate mobile device viewing

To view the entire article, click here (from Marketing Profs).

The ABCs of What You Need To Know Before Presenting In A Trade Show

before presenting in a trade show, here are things you should know.

Quick Takeaways:

  • Number 1 consideration: the quality (not the quantity) of attendees.
  • Critical: Be sure to have an eye-catching display, also provide giveaways.
  • Number 1 advantage for doing a trade show: meeting potential customers.  Number 2:  building your brand.

To view the entire article, click here (from MarketingProfs).

Why Your Business Needs To Be On Instagram

Quick Takeaways:

  • Instagram is growing 5x faster than any other social network in the US
  • Instagram’s visual content does well because 93% of all human communication is visual
  • 90% of the Top 100 global brands use Instagram