Roy’s 1-Minute Marketing Messages Archives • Horizon Web Marketing

13 Of The Best Facebook Ads, and Why They Are The Best

Facebook? Twitter? Instagram? Pinterest? Which is right for you? Read on.

Quick Takeaways:

To view the entire article, click here (from folksy.com).

Want to build the perfect logo for your business? Here are 5 steps.

Quick Takeaways:

The right logo is 13% more likely to attract attention from customers, or 7% more likely to motivate people to find out more about your business.
With little or no budget consider logo maker software (with pre-designed templates) or DIY designer software (like Photoshop of Illustrator).
With some amount of budget consider hiring a freelancer or independent designer. Be sure to check references and view their portfolios.
With larger budgets a creative agency will study your brand and create a great design to represent it.

To view the entire article, click here (from Janek Performance Group).

How long should a video be (on social media)? Read on.

Quick Takeaways:

Instagram: 30 seconds, actually 26 seconds if you want an optimal number of comments
Twitter: 45 seconds.
Facebook: 1 minute.
YouTube: 2 minutes, but longer is ok.

To view the entire article, click here (from Hubspot).

We all want new customers, who doesn’t? But hold on. Here are 5 reasons why existing customers may be more valuable than new customers.

Quick Takeaways:

Repeat customers 67% spend more than new customers
Repeat customers are easier to sell to: repeat customers have 65% of converting vs 13% for new customers
New customers are more expensive: it costs 16X more to get new customers to spend at the same level as existing customers