Roy’s 1-Minute Marketing Messages Archives • Horizon Web Marketing

29 Ways To Improve Your Writing Skills

Understand who you are writing for. Good writers have a pathological interest in their reader.
Set a tiny daily goal, so ridiculous small that you can’t fail; such as writing for 10 minutes a day or one paragraph a day.
Start writing even if you don’t feel like it. The words will eventually flow.

Roy is the President of Horizon Web Marketing.

Set up Google My Business. Hint: it’s free
Create content that informs, entertains, or advises. Provide on a regular basis. Again it’s free if DIY
Here’s my favorite: leverage email marketing. You can get up to $48 return for every $1 invested.

Roy is the President of Horizon Web Marketing.

Ever wonder about the difference between a vision statement and a mission statement? Here are 17 great examples.

Vision Statement: how the world will be a better place by the company.
Example Vision Statement: Alzheimer’s Association Vision Statement: “A World Without Alzheimer’s Disease”
Mission Statement: roadmap of how to achieve the Vision Statement.
Example Mission Statement: Nordstrom: “To give customers the most compelling shopping experience possible”

To view the entire article, click here (from Hubspot).

Roy is the President of Horizon Web Marketing.

Fun Fact: Google was first as known as “Backrub” (1996)
Fun Fact: The first Google logo had an exclamation mark (!) because Yahoo! also had one
Fun Fact: Google “doodles” (commemorations of holidays and special events) first appeared in 2000

To view the entire article, click here (from Hubspot).

Roy is the President of Horizon Web Marketing.

Killer Subject Line. 64% of people say they open an email based on the subject line.
Use an attention grabbing pre-header (preview of what’s inside), so people know what to expect.
Use a clean list of targeted, opt-in recipients.