Roy’s 1-Minute Marketing Messages Archives • Horizon Web Marketing

What’s Your “Star Wars” Management Style?

Darth Vader; autocratic. “I find your lack of faith disturbing.” (Episode IV, A New Hope)
Yoda; consultative. “If no mistake have you made, yet losing you are…a different game you should play” (Episode III, Revenge of the Sith)
Qui-Gon Jinn; laissez-faire. “I’m not testing you Obi-Wan, life tests you.” (Episode 1, The Phantom Menace)

To view the entire article, click here (from Manta).

Roy is the President of Horizon Web Marketing.

After initial launch failed, the Pinterest founder and a few programmers ran the site from a small apartment
Whole Foods co-founders left an already successful grocery business to invest in all-natural and organic before these were popular
In taking a risk, do your homework and rely on research and data. But be ready to jump when it feels right.

To view the entire article, click here (from Marketing Profs).

Roy is the President of Horizon Web Marketing.

Purchased email lists might contain 60% to 85% outdated information
Believe it or not the monetary fine for sending emails without consent could be as high as $42,530 per email, if violate federal CAN-SPAM act.
What to do? Use opt-in forms, social media, or good old fashion networking to get email addresses (read below)

Roy is the President of Horizon Web Marketing.

20% of mobile inquiries are through voice search (in 2019)
By 2020, 50% of mobile inquiries will be through voice search (projected at the current rate growth)
Top voice recognition software, called “voice assistants”, include Alexa (on Amazon), Google Assistant, and Siri (on Apple)

Roy is the President of Horizon Web Marketing.

Here is what you need to know to tell your story on the internet.

79% skim the internet rather than read word for word; basically no one reads
90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”
-Pixar’s Andrew Stanton, TED talk on Storytelling