15 Reasons Why You Need Online Reviews

Quick Takeaways:

  • 84% trust online reviews as much as personal recommendations
  • 7 out of 10 consumers will leave a review if you ask; so you have to ask
  • On average a one star increase in Yelp will increase sales 5% to 9%

To view the entire article, click here (from Social Media Today).

How Mom & Pop Shops Can Succeed Against The Big Box Stores (and Internet)

Quick Takeaways:

  • 90% of all retail sales is done in-store, 10% on-line
  • Tip: display your products and services on your website to boost in-store sales (70% of consumers research online before buying in-store)
  • Tip: offer niche products that big box stores don’t carry (53% of consumers value quality over price, so carry high value products others don’t offer)

SEO or PPC, Which Should You Choose?

Quick Takeaways:

  • SEO: 15X more clicks compared to PPC, more cost effective, better long-term results
  • PPC: Fast, immediate results; get highly targeted traffic; reach out to specific niches
  • Bottom line: Consider both SEO and PPC

To view the entire article, click here (from MarketingProfs).

Anatomy of the Perfect Instagram Profile (for Small Businesses)

Quick Takeaways:

  • Photos outperform videos on Instagram (36% more engagement)
  • Be sure to include a link to a call to action with each photo you post
  • Best time to post on Instagram: Tuesday through Friday between 9 am and 6 pm

To view the entire article, click here (from MarketingProfs).

10 Social Media Statistics in 2019 (in pictures)

Quick Takeaways:

  • 3.2 billion people or about 42% of the world’s population use social media
  • 68% of U.S. adults use Facebook, the largest social media platform
  • 71% of consumers receiving a positive brand experience will recommend it to their friends/family on social media