If you do email marketing, here are 15 practical and real life tips

Quick Takeaways:

  • Using FOMO (fear of missing out) messaging can increase open rates 22%
  • People love stories.  Tell an engaging story in your email
  • Be sure to place a call to action that really stands out

9 Top Must Know SEO Trends in 2019

Quick Takeaways:

  • Why SEO is important: search engines generate 300% more traffic than social media
  • Why SEO is important: 75% of users never click beyond page 1 of search results
  • Top 2019 trend: voice search. Your messaging must focus on voice questions and answering them concisely
  • Top 2019 trend: branding.  Brand mentions, sentiments, brand reputation will matter more than ever in 2019
  • Top 2019 trend: page speed matters.  True before but even more so in 2019; the faster your website loads, the higher you will rank on search engines
To view the entire article, click here (from Marketing Profs).

How To Be Happier At Work

Quick Takeaways:

  • Don’t multi task.
  • You’ve heard this before:  get plenty of sleep.
  • For greater productivity and happiness: check emails in the afternoon (after peak energy periods, usually in the morning)
To view the entire article, click here (from MarketingProfs).

How Much Does A Video Cost (in 2019)

Quick Takeaways:

  • DIY videos: range from $1,300 (use basic iPhone) to $10,000 (purchase own professional video camera)
  • Outsourcing – semi-pro level: $1,500 to $3,000 for a 1-2 minute video
  • Outsourcing – pro level: $5,000 – $20,000 for a 1-2 minute video
  • Outsourcing – premium to Hollywood level: $25,000 to $1,000,000 for a 1-2 minute video
To view the entire article, click here (from Marketing Profs).

8 Beginner Tips For Professional Looking Videos

Quick Takeaways:

  • It is ok to use your smart phone’s camera (you don’t have to go out and buy a video camera)
  • However for audio, do not use your camera’s mic.  Instead invest in an external mic. Good sound quality  is critical
  • Place your videos on Facebook, YouTube, Instagram and Twitter as regular posts or targeted ads

To view the entire article, click here (from Wordtracker).