Anatomy of the Perfect Instagram Profile (for Small Businesses)

Quick Takeaways:

  • Photos outperform videos on Instagram (36% more engagement)
  • Be sure to include a link to a call to action with each photo you post
  • Best time to post on Instagram: Tuesday through Friday between 9 am and 6 pm

To view the entire article, click here (from MarketingProfs).

10 Social Media Statistics in 2019 (in pictures)

Quick Takeaways:

  • 3.2 billion people or about 42% of the world’s population use social media
  • 68% of U.S. adults use Facebook, the largest social media platform
  • 71% of consumers receiving a positive brand experience will recommend it to their friends/family on social media

A Small Business Guide To LinkedIn (in pictures)

For business people LinkedIn is a great way to build a strong professional network.  Find out how.

Quick Takeaways:

  • See how to grow your LinkedIn followers
  • Learn how to optimize your page for best search engine results
  • Check out the 10 types of posts you should share on LinkedIn

To view the entire article, click here (from Wordtracker).

Perfecting Your Calls To Action (with examples)

Quick Takeaways:

  • Check out Spotify’s “green button”
  • See Netflix’s short and sweet marketing
  • See Quickbook’s “double call to action” approach

To view the entire article, click here (from Marketing Insider Group).

Halloween Emails We Love

Quick Takeaways:

  • Example: Chipotle’s “Boorito”
  • Example: Pizza Hut’s “Drop Dead Delicious”
  • Example: Crate and Barrel’s “Spookiest Night of the Year”