The Future of Video Marketing – 10 Things You Need To Know

Here are 10 trends to watch for in video marketing on the internet.

Many believe that the future of internet marketing is video; here are 10 trends to watch for.

Quick Takeaways:

  • 80% of customers would rather view a live video from a brand than read a company blog
  • 96% of consumers consider videos helpful in making a purchasing decision
  • The use of 1-to-1 personalized videos is on the rise for lead nurturing and client communications

To view the entire article, click here (from Website Magazine).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

Crash Course in Google Analytics for People In A Hurry

Google provides a powerful tool (called Google Analytics) to help your website get more visitors, and it’s free!  Here is a crash course.

Google Analytics will answer need-to-know answers to questions such as:

  • How many visitors came to your website?
  • From where?
  • What keywords worked? And didn’t?

To view the entire article, click here (from Website Magazine).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

Listening To Your Customers – How It Affects Your Bottom Line

Listening to your customers definitely affects your bottom line. Find out how.

How Listening To Your Customers Affects Your Bottom LIne

Quick Takeaways:

  • 38% of customers call their vendors just to talk to someone
  • Yet only 23% feel they were listened to
  • 82% of customers say they would switch vendors after one bad call experience

To view the entire article, click here (from Website Magazine).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

Black Friday 2017 – Lessons Learned

Today’s message: Lessons learned from 2017 Black Friday (and Cyber Monday)

Quick Takeaways:

  • 64% of all Black Friday sales were made using mobile devices
  • The best Black Friday deals weren’t on Black Friday. (Thanksgiving Day prices were actually better.)
  • 80% will compare prices online before buying, even when they are in stores

To view the entire article, click here (from Wordtracker).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

14 of the Coolest Beer Label Designs You’ve Ever Seen

I am not a beer drinker but Matt and Ross on my staff are. This message is for them (and any other beer lovers).

Quick Takeaways:

  • Kiuchi Brewery (in Japan) has been around since 1823, uses an ancient Japanese red rice in one of its brews
  • New England Brewing Company features Star Wars fan cult brews (since sold out)
  • Belgium-based Huyghe Brewery features it’s Delirium Beers and iconic pink elephant logo

To view the entire article, click here (from Hubspot).

Roy Nakamura

Roy is the President of Horizon Web Marketing.