A Small Business Guide To LinkedIn (in pictures)

For business people LinkedIn is a great way to build a strong professional network.  Find out how.

Quick Takeaways:

  • See how to grow your LinkedIn followers
  • Learn how to optimize your page for best search engine results
  • Check out the 10 types of posts you should share on LinkedIn

To view the entire article, click here (from Wordtracker).

Perfecting Your Calls To Action (with examples)

Quick Takeaways:

  • Check out Spotify’s “green button”
  • See Netflix’s short and sweet marketing
  • See Quickbook’s “double call to action” approach

To view the entire article, click here (from Marketing Insider Group).

Halloween Emails We Love

Quick Takeaways:

  • Example: Chipotle’s “Boorito”
  • Example: Pizza Hut’s “Drop Dead Delicious”
  • Example: Crate and Barrel’s “Spookiest Night of the Year”

73 Facts and Stats You Did Not Know About Google

Quick Takeaways:

  • Google rents 200 goats to mow weeds and brush around its headquarters.
  • Google was formed in a garage in Menlo Park, CA, owned by Susan Wojcicki, CEO of YouTube.
  • Every year Google gets 3 million job applicants.  It hires 7,000 annually.

To view the entire article, click here (from Website Magazine).

9 Outstanding Professional Bios

Professional bios need not be dull and lifeless.  They can be informal and conversational; here are 9 examples.