8 Marketing Tips For Small Businesses On A Shoestring Budget

Quick Takeaways:

  • Set up Google My Business.  Hint: it’s free
  • Create content that informs, entertains, or advises. Provide on a regular basis. Again it’s free if DIY
  • Here’s my favorite: leverage email marketing.  You can get up to $48 return for every $1 invested.

Difference Between a Vision Statement and a Mission Statement, 17 examples

Ever wonder about the difference between a vision statement and a mission statement?  Here are 17 great examples.

Quick Takeaways:

  • Vision Statement: how the world will be a better place by the company. 
  • Example Vision Statement: Alzheimer’s Association Vision Statement: “A World Without Alzheimer’s Disease”
  • Mission Statement: roadmap of how to achieve the Vision Statement.
  • Example Mission Statement: Nordstrom: “To give customers the most compelling shopping experience possible”

To view the entire article, click here (from Hubspot).

The Evolution of the Google Logo in Pictures

Quick Takeaways:

  • Fun Fact: Google was first as known as “Backrub” (1996)
  • Fun Fact: The first Google logo had an exclamation mark (!) because Yahoo! also had one
  • Fun Fact: Google “doodles” (commemorations of holidays and special events) first appeared in 2000

To view the entire article, click here (from Hubspot).

10 Ways To Get More People To Open Your Emails

Quick Takeaways:

  • Killer Subject Line.  64% of people say they open an email based on the subject line.
  • Use an attention grabbing pre-header (preview of what’s inside), so people know what to expect.
  • Use a clean list of targeted, opt-in recipients.

To view the entire article, click here (from MarketingProfs).

10 Ways To Have Shorter, More Productive Meetings

Quick Takeaways:

  • Consider instead of a meeting sending a circulated memo, or having a quick conference call
  • Send the agenda at least 24 hours in advance, allowing everyone time to prepare
  • State agenda items as questions, which often stimulates thinking and creativity

To view the entire article, click here (from MarketingProfs).