Email Marketing Generates $38 Revenue per $1 Spent

The Power of Email Marketing

Quick Takeaways:

  • 3800% ROI.  Every $1 spent on email generates $38 in revenue
  • 72% prefer to receive promotional content through email vs 17% social media
  • Top 3 Spam words to avoid in a subject line: “Percent off”, “Make Money”, “Collect”

To view the entire article, click here (from MarketingProfs).

Secrets Of The Top 20% Bloggers

Top bloggers have a 434% chance of attaining a higher Google ranking, and also get 67% more leads (Hubspot). Find out how they do it.


Here Are The Secrets Of The Top 20% Bloggers

Quick Takeaways:

  • Top bloggers post 2,000+ words, vs 1,150 words by average bloggers
  • Top bloggers tend to include video (in addition to text and images)
  • Top bloggers tend to publish more than once a week


To view the entire article, click here (from HubSpot).


The ABCs of Finding The Right Font For Your Business

Finding The Right Font For Your Brand

Quick Takeaways:

  • Use serif fonts (with small “feet”) for professional print articles but not web banners or headlines
  • Use handwriting fonts to convey a business that is friendly and approachable
  • To be attention-grabbing keep the space between letters tight, for modernity and sophistication allow more spacing

To view the entire article, click here (from MarketingProfs).

The 7 Myths of Email Marketing

Email Marketing is still one of the most powerful ways to market; yet myths persist. Here are 7 email marketing myths.

Quick Takeaways:

  • Myth: Consumers are trigger happy with the spam button.  Fact: Less than 1 in 2,000 will label an email as spam
  • Myth: Consumers will ignore repeated emails.  Fact: Sending 4 emails a month (instead of 1) doubles email opens
  • Myth: Short email headlines give better results.  Fact: Under 60 characters increases opens but over 70 characters increases clicks

To view the entire article, click here (from MarketingProfs).

Key Shopping Habits of Millenials

Targeting millennials? Here are some key millennial shopping habits.

Quick Takeaways:

  • 84% use their phone for shopping assistance while in a store
  • 70% are more influenced more by non-celebrity bloggers than celebrities
  • 62% would try a product suggested by a YouTuber rather than a tv/movie star

To view the entire article, click here (from Marketing Profs).