The Pros and Cons of Working at Home

Thinking of working from home?  Here are the pros and cons.

Quick Takeaways:

  • #1 best aspect of working from home: no commute
  • #1 distraction of working from home: personal tasks
  • #1 downside of working at home: missing other people – 51% said they felt sad/lonely
  • Note: productivity about the same: working at home vs working in the office

To view the entire article, click here (from Porch), also from Marketing Profs

9 Psychological Secrets To Improving Your Digital Marketing

Listening to your customers definitely affects your bottom line. Find out how.

Quick Takeaways – Some “hacks” include:

  • Anchoring Effect: Obtaining a desired outcome based on initial information presented
  • Social proof: Validation from the community and the general public
  • Loss Aversion: Loss prevention more persuasive than gain acquisition

To view the entire article, click here (from Connext Digital).

Learn How A Clean Office Can Boost Your Productivity

People joke about having (or not having) a clean office.  Find out how a clean office can help boost productivity.

How A Clean Office Can Boost Productivity

Quick Takeaways:

  • The average employee may have up to 9 sick days a year partly due to a lack of workplace hygiene
  • Viruses such as the flu can linger for up to 24 hours on work desks and electronic equipment
  • A Harvard study showed that a cluttered environment could undermine task completion and productivity

To view the entire article, click here (from Website Magazine).

The Future of Video Marketing – 10 Things You Need To Know

Here are 10 trends to watch for in video marketing on the internet.

Many believe that the future of internet marketing is video; here are 10 trends to watch for.

Quick Takeaways:

  • 80% of customers would rather view a live video from a brand than read a company blog
  • 96% of consumers consider videos helpful in making a purchasing decision
  • The use of 1-to-1 personalized videos is on the rise for lead nurturing and client communications

To view the entire article, click here (from Website Magazine).

Crash Course in Google Analytics for People In A Hurry

Google provides a powerful tool (called Google Analytics) to help your website get more visitors, and it’s free!  Here is a crash course.

Google Analytics will answer need-to-know answers to questions such as:

  • How many visitors came to your website?
  • From where?
  • What keywords worked? And didn’t?

To view the entire article, click here (from Website Magazine).