The Life of A Social Media Manager

Quick Takeaways:

  • Monitor analytics daily because it affects business decisions
  • Minimize marketing the business; seek to provide real solutions
  • Look for needs where their brand can help

To view the entire article, click here (from MarketingProfs).

Facebook vs Google – Which Is Right For You?

Quick Takeaways:

  • Facebook is more about brand awareness
  • Google is more about instant results
  • Facebook is better at targeting your desired audience
  • Google tends to have better conversions (ie. more paying customers)

To view the entire article, click here (from ThinkDigi and Netsville).

To view the entire article, click here (from BoostLikes).

Ethics and Social Responsibility in Business

Quick Takeaways:

  • 76%  of consumers would decline to do business with a company that conflicted with their beliefs.
  • 86% of millennial’s want to work for a business that conducts itself ethically and responsibly.
  • 63% of consumers expect businesses to take the lead on social and environmental change.

To view the entire article, click here (from MarketingProfs).

How To Deal With The Office Bully

Quick Takeaways:

  • 40% of bullied targets are believed to suffer adverse health effects
  • 29% of targets remain silent about being bullied
  • If bullied, speak up immediately; try to explain to the bully what happened and why that’s a problem.

To view the entire article, click here (from MarketingProfs).

The ABCs of How Artificial Intelligence Can Help Boost Productivity

Quick Takeaways:

  • AI can help reduce hiring time by 75%, and can increase employee retention by 50%
  • 64% of marketers consider AI valuable for sales and marketing strategy
  • AI chatbots can be trained to answer frequently asked questions on your website or redirect to an expert

To view the entire article, click here (from MarketingProfs).