By Rebecca Appleton (https://www.wordtracker.com/blog/how-to-deal-with-negative-reviews)
Roy is the President of Horizon Web Marketing.
To view the entire article, click this link (from Website Magazine):
It is the use of: Less Competitive, Highly Specific Keywords
Less Competitive, Highly Specific Keywords
Aka “long-tail” keywords
Case Study: Amazon
Interesting fact: Amazon get 57% of its revenue from long-tail keywords
Example: Amazon sells “wireless headsets”, but
“Wireless headsets” by itself is
too broad and highly competitive
with 20,000,000 search results!!!
What Amazon does:
competes using the long-tail keywords,
“afterglow wireless headset ps4”
Note that this long-tail keyword is highly specific.
Though the search volume is low, 473,000 search results,
Amazon ranks in the
Top two positions for search results
gets most of the revenue for that keyword
For more information, click the following link (from Learn.huify.com):
To view the entire article, click this link: