amazon logo

The Evolution of (Well-Known) Technology Company Logos

evolution of logos

amazon logo

apple logo

google logo

ibm logo

microsoft logo

To view the entire article, click this link (from Website Magazine):

https://www.websitemagazine.com/blog/infographic-evolution-of-tech-company-logos

hidden-value

The Hidden Value of Long-Tail SEO

hidden-value

longtail

It is the use of: Less Competitive, Highly Specific Keywords

Less Competitive, Highly Specific Keywords

Aka “long-tail” keywords


https://yoast.com/focus-on-long-tail-keywords/


http://www.searchenginepartner.com/Latest-SEO-News/seo-trends-utilysing-lsi-and-the-long-tail.html

Case Study: Amazon

Interesting fact: Amazon get 57% of its revenue from long-tail keywords

Example: Amazon sells “wireless headsets”, but

“Wireless headsets” by itself is

too broad and highly competitive

with 20,000,000 search results!!!

What Amazon does:

competes using the long-tail keywords,

for example:

“afterglow wireless headset ps4”

Note that this long-tail keyword is highly specific.

Though the search volume is low, 473,000 search results,

Amazon ranks in the

Top two positions for search results

and

gets most of the revenue for that keyword

For more information, click the following link (from Learn.huify.com):

https://www.pinterest.com/pin/513832638719329988/

and also

http://www.business2community.com/seo/6-examples-brands-dominating-long-tail-keywords-techniques-01780841#2qekfAPdBzgJwFur.97

For example

How Google Feeds Its Employees

Google diet

For example

hydrates

32%9%

dessert

To view the entire article, click this link:

http://www.medicaresupplementalinsurance.com/google-diet.html

info

37 Mind Blowing Email Marketing Stats

Email is

40X more effective

than Facebook or Twitter

in getting new customers


Employees spend

13 working hours per week in their email inbox

(on average)


Email ROI: 28.5%

vs 7% for direct mail


Call to action button

vs text link:

28% more conversions

Email

female entrepreneur

The Female Entrepreneur, Women Who Run The World

The Female Entrepreneur: Women who run their world

Horizon Web Marketing is 50% woman owned. Yay!