2018 Social Media Marketing Trends That Will Dominate

So what social media trends will dominate in 2018?

Quick Takeaways:

More live videos.

More social media referrals lead to more purchases

Greater visual content

to view the entire article, click this link (from Website Magazine)
Click Here

Shopping Habits for Clothes, Both On-Line and In-Store

Here’s an article on how people behave when they purchase clothes, both on-line and in-store.

 

Interesting factoids:

People shop on-line for convenience, rather than better prices.

Facebook ads and posts are the most influential forms of social media advertising.

75% of people rarely or never return things bought in-store, 61% of people rarely/never return things bought on-line

to view the entire article, click this link (from Marketing Profs)
Click Here

The Evolution of Logos

Here’s how iconic logos such as Starbucks, Apple and Google have changed (or not) over the years.

Do you have a logo and are considering a change? Here are some lessons learned.

To view the entire article, click this link: (from Marketing Profs)
https://www.marketingprofs.com/charts/2017/32909/the-evolution-of-13-famous-logos-infographic

How To Succeed Using Direct Mail (or Snail Mail) in the Digital Era

Believe it or not, direct mail (or snail mail) is alive and well, even in the digital age.  Read on and find out more.

to view the entire article, click this link (from Marketing Profs)
https://www.marketingprofs.com/chirp/2017/32948/direct-mail-how-to-succeed-in-a-digital-era-infographic

10 Things NOT to Include in Your Email Marketing

Here are 10 Email No-No’s for when you do Email marketing

Above are 3 of the top 10 email marketing No-No’s,

The other 7 are:

4. Avoid Deceptive Subject Lines

5. Avoid A “No Reply” Sender Address

6. Avoid One Big Image

7. Avoid Broken Links

8. Avoid Typos

9. Avoid Content Without Value

10. Avoid Too Many Calls To Action

to view the remaining 7,
click this link (from Website Magazine)
https://www.websitemagazine.com/blog/don-t-include-these-10-things-in-your-next-email-campaign