The Rise of Women Startups

Women startups rock! Here are the facts.

Quick Takeaways:

  • If women business owners in the US formed a country, their GDP would rank 5th in the world.
  • Women entrepreneurs bring in 20% more revenue with 50% less money invested (compared to men)
  • Despite this, for every 1 investment given to women startups, 6 are given to all-male startups

To view the entire article, click here (from Website Magazine).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

13 Of The Best Facebook Ads, and Why They Are The Best

Quick Takeaways:

  • Kay Jewelers Ad: Did you know that 85% of videos on Facebook are viewed without sound?
  • Amazon Ad: Uses the word “now” in their call to action (eg. “shop now”): surprisingly powerful and compelling
  • Shutterfly Ad: Has an expiration date (“offer expires Feb 17”): compelling and increases conversions


























To view the entire article, click here (from Hubspot).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

Which Social Media Platform Is Right For You?

Facebook? Twitter? Instagram? Pinterest? Which is right for you?  Read on.

Quick Takeaways:

  • Facebook users: 73% are 30-49 year olds
  • Twitter users: Did you know that nearly 25% of verified users are journalists?
  • Instagram users: 53% are 18-29 years old
  • Pinterest users: 85% are female

To view the entire article, click here (from folksy.com).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

How To Make The Perfect Logo For Your Business – 5 Steps

Want to build the perfect logo for your business?  Here are 5 steps.

Quick Takeaways:

  • The right logo is 13% more likely to attract attention from customers, or 7% more likely to motivate people to find out more about your business.
  • With little or no budget consider logo maker software (with pre-designed templates) or DIY designer software (like Photoshop of Illustrator).
  • With some amount of budget consider hiring a freelancer or independent designer. Be sure to check references and view their portfolios.
  • With larger budgets a creative agency will study your brand and create a great design to represent it.

To view the entire article, click here (from Janek Performance Group).

Roy Nakamura

Roy is the President of Horizon Web Marketing.

What Is The Ideal Length For A Video (on social media)?

How long should a video be (on social media)?  Read on.

Quick Takeaways:

  • Instagram: 30 seconds, actually 26 seconds if you want an optimal number of comments
  • Twitter: 45 seconds.
  • Facebook: 1 minute.
  • YouTube: 2 minutes, but longer is ok.

To view the entire article, click here (from Hubspot).

Roy Nakamura

Roy is the President of Horizon Web Marketing.