If marketing to “Affluent Americans” ($100K+ annual income) here is some useful information.
Affluent American Behavior and Media Consumption
- 28% of US households (35 million) are affluent (household income $100K+)
- 64% of Affluent Americans are Boomers or Gen X
- Affluent American adults spend 4X more time watching ad-supported TV than YouTube+Facebook combined.
To view the entire article, click here (from MarketingProfs).
Roy is the President of Horizon Web Marketing.