The ABCs of Video Marketing on Facebook

Quick Takeaways:

  • Facebook video, ideal length: 2 minutes or less.
  • Best content: tips and how-to videos.
  • Shoot Facebook videos vertically: to accommodate mobile device viewing

To view the entire article, click here (from Marketing Profs).

The ABCs of What You Need To Know Before Presenting In A Trade Show

before presenting in a trade show, here are things you should know.

Quick Takeaways:

  • Number 1 consideration: the quality (not the quantity) of attendees.
  • Critical: Be sure to have an eye-catching display, also provide giveaways.
  • Number 1 advantage for doing a trade show: meeting potential customers.  Number 2:  building your brand.

To view the entire article, click here (from MarketingProfs).

Why Your Business Needs To Be On Instagram

Quick Takeaways:

  • Instagram is growing 5x faster than any other social network in the US
  • Instagram’s visual content does well because 93% of all human communication is visual
  • 90% of the Top 100 global brands use Instagram

If you do email marketing, here are 15 practical and real life tips

Quick Takeaways:

  • Using FOMO (fear of missing out) messaging can increase open rates 22%
  • People love stories.  Tell an engaging story in your email
  • Be sure to place a call to action that really stands out

9 Top Must Know SEO Trends in 2019

Quick Takeaways:

  • Why SEO is important: search engines generate 300% more traffic than social media
  • Why SEO is important: 75% of users never click beyond page 1 of search results
  • Top 2019 trend: voice search. Your messaging must focus on voice questions and answering them concisely
  • Top 2019 trend: branding.  Brand mentions, sentiments, brand reputation will matter more than ever in 2019
  • Top 2019 trend: page speed matters.  True before but even more so in 2019; the faster your website loads, the higher you will rank on search engines
To view the entire article, click here (from Marketing Profs).