Here is what you need to know to tell your story on the internet.
- 79% skim the internet rather than read word for word; basically no one reads
- 90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
- But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”
- -Pixar’s Andrew Stanton, TED talk on Storytelling
To view the entire article, click here (from LookbookHQ)).
Roy is the President of Horizon Web Marketing.