What You Need To Know If Marketing To Affluent Americans

If marketing to “Affluent Americans” ($100K+ annual income) here is some useful information.

Affluent American Behavior and Media Consumption

Quick Takeaways:

  • 28% of US households (35 million) are affluent (household income $100K+)
  • 64% of Affluent Americans are Boomers or Gen X
  • Affluent American adults spend 4X more time watching ad-supported TV than YouTube+Facebook combined.

To view the entire article, click here (from MarketingProfs).

How To Market To And Reach Americans Age 50+

The Technology Habits of Americans Age 50+

Quick Takeaways:

  • It may seem hard to believe but according to the AARP 86% of Americans aged 50+ communicate through texting.
  • 72% connect through social media, also according to the AARP.
  • 79% prefer computers over smart phones when making a purchase.

To view the entire article, click here (from MarketingProfs).

15 Humorous Out of the Office Messages

Even your “Out of the Office” messages can be good marketing; here are 15 examples.

Quick Takeaways:

  • Humor is a key to good content (see “Not-So-Tropical Getaway’)
  • Visuals and pictures are powerful (see “Sorry-I’m-Not-Sorry” message)
  • Check out “The Liquid Update” (more humor-person admits to being drunk)

To view the entire article, click here (from Hubspot).

The Pros and Cons of Working at Home

Thinking of working from home?  Here are the pros and cons.

Quick Takeaways:

  • #1 best aspect of working from home: no commute
  • #1 distraction of working from home: personal tasks
  • #1 downside of working at home: missing other people – 51% said they felt sad/lonely
  • Note: productivity about the same: working at home vs working in the office

To view the entire article, click here (from Porch), also from Marketing Profs

9 Psychological Secrets To Improving Your Digital Marketing

Listening to your customers definitely affects your bottom line. Find out how.

Quick Takeaways – Some “hacks” include:

  • Anchoring Effect: Obtaining a desired outcome based on initial information presented
  • Social proof: Validation from the community and the general public
  • Loss Aversion: Loss prevention more persuasive than gain acquisition

To view the entire article, click here (from Connext Digital).