Underrated Link Building Tactics

Quick Takeaways:

  • Link building basically is all about building relationships online
  • One easy way to get started: identifying high value content and sharing (as I do here)
  • Another easy way: set up your profile on sites such as LinkedIn

29 Ways To Improve Your Writing Skills

Quick Takeaways:

  • Understand who you are writing for.  Good writers have a pathological interest in their reader.
  • Set a tiny daily goal, so ridiculous small that you can’t fail; such as writing for 10 minutes a day or one paragraph a day.
  • Start writing even if you don’t feel like it.  The words will eventually flow.

8 Marketing Tips For Small Businesses On A Shoestring Budget

Quick Takeaways:

  • Set up Google My Business.  Hint: it’s free
  • Create content that informs, entertains, or advises. Provide on a regular basis. Again it’s free if DIY
  • Here’s my favorite: leverage email marketing.  You can get up to $48 return for every $1 invested.

Difference Between a Vision Statement and a Mission Statement, 17 examples

Ever wonder about the difference between a vision statement and a mission statement?  Here are 17 great examples.

Quick Takeaways:

  • Vision Statement: how the world will be a better place by the company. 
  • Example Vision Statement: Alzheimer’s Association Vision Statement: “A World Without Alzheimer’s Disease”
  • Mission Statement: roadmap of how to achieve the Vision Statement.
  • Example Mission Statement: Nordstrom: “To give customers the most compelling shopping experience possible”

To view the entire article, click here (from Hubspot).

The Evolution of the Google Logo in Pictures

Quick Takeaways:

  • Fun Fact: Google was first as known as “Backrub” (1996)
  • Fun Fact: The first Google logo had an exclamation mark (!) because Yahoo! also had one
  • Fun Fact: Google “doodles” (commemorations of holidays and special events) first appeared in 2000

To view the entire article, click here (from Hubspot).