Listening To Your Customers – How It Affects Your Bottom Line

Listening to your customers definitely affects your bottom line. Find out how.

How Listening To Your Customers Affects Your Bottom LIne

Quick Takeaways:

  • 38% of customers call their vendors just to talk to someone
  • Yet only 23% feel they were listened to
  • 82% of customers say they would switch vendors after one bad call experience

To view the entire article, click here (from Website Magazine).

Black Friday 2017 – Lessons Learned

Today’s message: Lessons learned from 2017 Black Friday (and Cyber Monday)

Quick Takeaways:

  • 64% of all Black Friday sales were made using mobile devices
  • The best Black Friday deals weren’t on Black Friday. (Thanksgiving Day prices were actually better.)
  • 80% will compare prices online before buying, even when they are in stores

To view the entire article, click here (from Wordtracker).

14 of the Coolest Beer Label Designs You’ve Ever Seen

I am not a beer drinker but Matt and Ross on my staff are. This message is for them (and any other beer lovers).

Quick Takeaways:

  • Kiuchi Brewery (in Japan) has been around since 1823, uses an ancient Japanese red rice in one of its brews
  • New England Brewing Company features Star Wars fan cult brews (since sold out)
  • Belgium-based Huyghe Brewery features it’s Delirium Beers and iconic pink elephant logo

To view the entire article, click here (from Hubspot).

How To Launch A Small Business in 30 Days

Want to get your new business off the ground quickly (in 30 days)? Read on.

Quick Takeaways:

  • Determine if there is a market for your business (conduct market research)
  • If there is a market, determine why people should buy from you and not your competitors (develop your unique sales proposition)
  • Develop a business plan (for free help contact SCORE – “Service Corps of Retired Executives”, part of the SBA)

To view the entire article, click here (from Forbes Magazine).

How To Write Persuasive Sales Copy – 5 Easy Steps

Here’s 5 easy steps on how to write persuasive sales copy

Quick Takeaways:

  • Translate features to benefits
  • Overcome buyer inertia with a clear call to action, giving people a reason to act now
  • Sell a better way of life, not a product

To view the entire article, click here (from Marketing Profs).