Effective Storytelling On The Internet

Here is what you need to know to tell your story on the internet.

Quick Takeaways:

  • 79% skim the internet rather than read word for word; basically no one reads
  • 90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
  • But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”
  • -Pixar’s Andrew Stanton, TED talk on Storytelling

To view the entire article, click here (from LookbookHQ)).

he ABCs of Storytelling

The ABCs or Science of Storytelling

Quick Takeaways:

  • 92% of consumers want brands to make ads that feel like a story…
  • …so deliver content that is linear and expresses a clear narrative
  • 6X faster. This is the rate the brain processes images compared to words…
  • …so show, don’t tell

To view the entire article, click here (from one spot).

10 Video Trends For 2019

If video is the future of internet marketing, here are 10 video trends to watch for in 2019.

Quick Takeaways:

  • Going live.  Expect more live streaming on Facebook, Instagram, other social media.
  • Virtual reality (VR).  Expect more VR in gaming, healthcare, education, business, marketing.
  • More 1:1. Expect more personalized 1-on-1 videos in inquiry follow ups, delivering support, or simply saying thank you.

To view the entire article, click here (from Wordtracker).

Lead Nurturing 101 – How To Convert A Lead To A Sale

Getting a sales lead is easy; converting that lead to a sales is hard.  The secret? Lead nurturing. Read on.

So you have gotten a sales lead, but your lead is not ready to buy. 

So Now What?  You need to nurture the lead.  Read On.

Quick Takeaways:

  • Nurtured leads achieve 47% more purchases than non-nurtured leads
  • Lead nurturing emails get 4X – 10X the response rate compared to ordinary emails
  • Companies that practice lead nurturing get 50% more sales-ready leads at 33% lower cost

So Now What?

You need to “nurture” your leads

Here’s how.

To view the entire article, click here (from Wordtracker).

Email Marketing Generates $38 Revenue per $1 Spent

The Power of Email Marketing

Quick Takeaways:

  • 3800% ROI.  Every $1 spent on email generates $38 in revenue
  • 72% prefer to receive promotional content through email vs 17% social media
  • Top 3 Spam words to avoid in a subject line: “Percent off”, “Make Money”, “Collect”

To view the entire article, click here (from MarketingProfs).