A Day In The Life Of The Email Economy

Quick Takeaways:

  • 1 in 3 Gen X and Boomers expect an immediate response to their emails.
  • A 1 hour response to an email sales inquiry is 7X more successful than a 2 hour response time, and 60X more successful than a 24+ hour response time.
  • Yet average response time for sales leads in 42 hours.


To view the entire article, click here (from MarketingProfs).

New SEO vs Old SEO

Quick Takeaways:

  • New SEO: more user engagement and branding; less on traffic and rankings as a goal
  • New SEO: more quality content; less on getting clicks and page views
  • New SEO: more personal branding/authorship; less on anonymity/avoiding personal exposure

To view the entire article, click here (from Positionly).

LOL – 8 Things Clients Say When They Don’t Want To Pay For Your Work

Quick Takeaways:

  • Excuse: We have more projects for next time (#NextNeverComes)
  • Excuse: Other Agencies Charge Much Less (#SoTryThemOut)
  • Excuse: This is just a five minute job (#SoDoItYourself)

#NEXTNEVERCOMES

#WITHLOTSOFMONEY

#WHYYOUNOBIGPAY

#THENDOITYOURSELF

#PAYFOROURFBADSINSTEAD

#THENTRYTHEMOUT

#SO

#WHYOUNOPAYMYBILLS

To view the entire article, click here (from Digital Synopsis).

How To Manage Negative Social Media Comments

Quick Takeaways:

  • Take immediate action.  Don’t delay.  Timeliness is key.
  • Respond – first publicly, then privately
  • If necessary, have detailed conversations via email/phone, away from the public

To view the entire article, click here (from Be Digital Giants).

To view the entire article, click here (from RevuKangaroo).

Life/Business Success Pointers

Quick Takeaways:

  • Yoda: The master has failed more of 10 than the student has ever tried
  • Apply the first rule of improve comedy (see below) to help think faster
  • Napolean Hill: Win or quit, pick a side

To view the entire article, click here (from Pinterest).