Roy’s 1-Minute Marketing Messages Archives • Page 36 of 36 • Horizon Web Marketing

How Speed Affects Your Website

February 2, 2017/0 Comments/in Roy’s 1-Minute Marketing Messages /by Roy Nakamura

Here is an article on how quickly your website loads can help you or hurt you.

This information may be useful in getting more visitors, leads and revenue from your website.

Customer Experience: your website needs to load in 2 seconds or less

Revenue: every second faster speed brings in $7,000/day more revenue, if your site earns $100,000/day

SEO: one second delay in load speed costs 11% fewer page views

Amazon.com: one second delay in load speed could costs Amazon $1.6 billion in sales each year

To view the entire article, click this link (from Website Magazine):

http://www.websitemagazine.com/content/blogs/infographics/archive/2016/12/08/how-speed-affects-websites.aspx

Roy Nakamura

Roy is the President of Horizon Web Marketing.

The Psychology of Color in Advertising

January 26, 2017/0 Comments/in Roy’s 1-Minute Marketing Messages /by Roy Nakamura

Here is an article on the psychology of color in marketing and branding.
This information may be useful in deciding your overall color scheme for your website.

Red

Blue

To view the other colors, (yellow, green, orange, neutral gray), click this link (from Website Magazine):

http://www.websitemagazine.com/content/blogs/infographics/archive/2016/12/15/the-role-of-color-in-branding.aspx

Roy Nakamura

Roy is the President of Horizon Web Marketing.

Did Google Predict The Election Result?

January 23, 2017/0 Comments/in Roy’s 1-Minute Marketing Messages /by Roy Nakamura

It is safe to say that this last presidential election surprised both the winning and losing sides.

While professional pollsters are struggling to explain how their predictions had been so far off, there is evidence that Google searches may have foreshadowed the election result.

The red line denotes “Vote Trump” searches

The blue line “Vote Hillary”