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How to Add a User to Your Google Ads Account

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Don’t Share Credentials! Add a User to Google Ads the Right Way

This video how-to tutorial will walk you through the procedure for securely adding a user to your Google Ads account without having to hand out your Google sign-in credentials.

Video Transcript

Hi, this is Ross with Horizon Web Marketing and the Horizon Web Marketing Academy. As an agency, we often will start serving clients who have a Google ads account. One of the things that we’ll do is manage their account or do an assessment of their Google ads account. If you’re watching this video, it might be that you’ve been asked by your agency to grant them access to your account. Now, often what merchants will be tempted to do is pass around their own login information. Often people who are becoming clients of Horizon will offer to give us their account information.

screen capture of tools in Google ads
You find Access in tools within your Google Ads account dashboard

Typically, we encourage clients not to pass around their own Gmail login information, so I’m going to show you the better way to be able to allow someone into your Google ads campaign, so that they can help manage that campaign. There’s two basic levels of use or access to your campaign. We’re going to run through them now real quickly. I’m at the introductory screen of a Google ads campaign, this is a demo account and I’m going to go up here to tools and settings. Notice that under tools and settings, I have a choice that’s called account access, so I’ll go ahead and click on that.

Once it comes up, we’ve got a number of choices up here. We have users, managers, and security settings. Now, the type of access that you would initiate from your ads account is to grant another user, for example, an employee, maybe a freelancer who’s working with you, another manager, to grant them access to your ads account. So we’ll start with that tab, it’s the default users. And you can add a user by clicking on the plus button up here at the top, and then it will give you a choice as to what level of access you’re going to be granting this user. It’s also going to ask you for an email address.

Now in this case, I’ve got another demo account I’m going to add access to using a Gmail address, it’s hwmadsdemo2@gmail.com. Now typically this has to be an email address that is able to log into Google. It doesn’t have to be a Gmail address, but it has to be an email address that’s tied to a Gmail address with Google. And then we’ve got email only, which is basically, that’s often for someone who just needs to see reports. Read only is for someone who needs to see everything that’s going on, but you don’t want them to change anything.

Standard allows the user to be able to make changes, and the only difference between standard and admin is an administrative user then has the rights to be able to add or delete users, managers and so forth. We’ll go ahead and select standard access for this, and then down at the lower left we’ll click send invitation. Now at this point, the person that you’ve invited, does not have access to your account until they accept the invitation. At any time, you can go up here to this actions button, if you feel like it’s been a mistake, or you’ve changed your mind, go ahead and click on revoke, and then they won’t be able to get into your account.

Let’s switch over to another screen here, and I am in the inbox for that email address. So this, if you look up here at the top right, I’m logged into hwmadsdemo2@gmail.com, and here is the email we’ve received. So the user you’re inviting, we’ll get one that looks like this and you click on it, and then it will give them a more complete message, and they can go ahead and click, accept invitation. And notice how they do want to confirm the email with one more step. So we’ll go ahead and click continue. And then it takes them over and logs them into the Google ads account with those rights that you’ve defined for them.

On your side of things, going back here to this screen we were at before, this is the account that has granted the access, now let’s go ahead and do a refresh on the screen. And notice, now we have hwmadsdemo@gmail.com, or adsdemo2@gmail.com has been added, there’s the access level, you can change that from within this interface, you can also remove access to the account. The one other category of user is managers. Now managers is a different animal. You notice when we click on managers, there is no blue plus button. There’s no way to simply add a manager. The way this is going to work is, a manager needs to request access to your account.

And in order to do that, they will need to have you provide them with this account number that I’m pointing to in the upper right hand corner. This number here 786-806-4225, just like a US phone number. And that number you provide to the agency. And now an agency has a special, what’s called a manager account, for example, at Horizon Web Marketing, we have a manager account that we use to manage different accounts for our clients. And then the agency who has requested access will use this number, and will submit it through their manager account, and then you will show in here, you will show that a specific manager account has requested access to your account, and you’ll be able to approve it from this screen.

Those are basically the two levels of access that you need to know about, if you’re collaborating with others in your Google ads account. I hope this has been useful for you. If you’ve got other questions about things I haven’t covered in this particular account, please do leave them in the comments below. We try to respond to all comments, maybe not within a day, but we get around to it. So, leave us a comment, tell us what you’d like to learn, and give us a subscribe and a thumbs up if this was useful. Again, my name is Ross Barefoot and I’m with Horizon Web Marketing and the Horizon Web Marketing Academy, and we’ll see you next time.

YouTube logo for add managers tutorial

How to Add a Manager to Your YouTube Channel

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Empowering Your YouTube SEO: Make it a Team Effort

It’s essential that you have YouTube marketing as part of your overall digital marketing strategy. Like everything else, the list of “best practices” is steadily getting longer. It’s almost impossible to put forth a full effort unless you have team members collaborating on your YouTube channel, whether it’s videographers to make the video, content creators to write and optimize descriptions and titles, or SEO assistants to take care of details like tags, captions, end screens, cards, and so forth. Don’t fall into the trap of handing out your credentials to team members. Not when there’s a much better alternative: add members of your team to your YouTube channel as managers. In this video we should you how you need to be set up, and then how to do it.

Video Transcription

Hi, I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy. Are you trying to manage and promote your own YouTube channel? If you are, especially if you’re doing it for a business or an organization, you probably need some help. It might be another member of your team, an employee, maybe an agency partner. Whoever it is, how can you grant access without sharing your own personal YouTube login information? There is a way, and I’m going to show you how to do it, coming right up.

So the first step in this process is going to be to log into YouTube. Now the most difficult part of figuring out how to add someone to YouTube is going to be figuring out whether or not you have something called a brand channel. And typically when you set up a YouTube channel, especially if it’s an older YouTube channel, YouTube might’ve set it up under your own personal identity or you may have set it up and tied it into your organization’s brand. And that’s going to govern whether or not you can add somebody as a manager on your YouTube account. If you have a YouTube account where the channel is just under your own personal name, you’re not going to be able to add somebody else as a manager unless you tie it into a brand channel. Now, the point of this video is not to show you how to tie your channel to a brand channel.

Identifying Whether You Have a YouTube Brand Channel

For right now, we’re just going to show you how to identify whether you have a brand associated with your YouTube channel. So here I am, I’m at the YouTube login screen. The first thing that I’m going to do is I’m going to log in just with my personal identity to YouTube. All right. Now as I log in, because under my login I do manage a number of different YouTube channels, YouTube recognizes this and it’s going to ask me whether I want to log in with one of the other identities, with one of the other brand identities that I have associated with my account. In this case, I want to just illustrate to you what it looks like if you don’t have a brand channel. So I’m going to just use my own personal identity, and I don’t really use this, I don’t promote my own personal YouTube channel.

screen capture, show YouTube Studio Beta access

So basically it’ll just come up and it’ll look like this. And the first step that I want to do is go up to the top right, click on the little round circle, and then notice how it’ll give me a number of choices here. And one of those choices is YouTube Studio beta. Depending on how you’ve been using YouTube, it might say Creator Studio. Right now as of summer of 2019, YouTube is in this long-drawn, multi year process of switching over from their original management suite called Creator Studio over to their new management tool, which is called YouTube Studio. Let’s go ahead and select YouTube Studio, and I’ll show you basically, and you can’t still do everything on YouTube Studio that you could in Creator studio. And so Google gives you down here at the lower left an option, Creator Studio classic. And then you can go into Creator Studio Classic.

Right now you can’t do what I’m about to show you in YouTube Studio. So you’re going to have to switch back to Creator Studio Classic. If you’re viewing this a year from now, like in 2020 or 2021, might’ve switched a little bit, but bare with me on this. Who knows how long it’ll be that Google is going to force you to go to their older suite, Creator Studio Classic. And I’ve done that right now. I’ve gone to Creator Studio Classic. Once I’ve done that, when I click on my icon up here in the top right, notice how it switches to Creator Studio, and next to creator studio is this little gear called YouTube Settings, and I’m going to click on that.

You can get to settings from YouTube Studio Beta, but it doesn’t offer you the same choices. Once I’m in settings, I’m going to drop down here and I’m going to look at advanced settings and click on that. Now it’ll say at the top, “Set up YouTube exactly how you want it,” and then notice down here as I go under account information. Do you see where it says move channel to brand account? All right. This is the way I identify that, with my under my login, Ross barefoot, I don’t have my channel associated with a brand account. And so I’m not going to be able to add a separate manager to my YouTube channel.

Screen capture of YouTube Creator Studio Classic advanced settings
If YouTube offers to move your channel to a Brand Account, you don’t have a brand channel.

This is also the beginning of the process if you want to associate your YouTube account, your YouTube channel, with a brand account. And again as I mentioned before, that’s a different process so we’re not going to get sidetracked with that. I’m going to jump over here to another browser window, and here again at the YouTube log in screen. Now in this case I’ve logged in, and I’ve logged in under a brand account, Horizon Web Marketing. Now I’ve got the same choice, YouTube Studio beta. I’m going to do the same process. Click on that.

And then I’ll drop down the lower left and click on Creator Studio Classic. And now I’m going to go back up to the top right, go to Creator Studio and click on the gear icon. I’m back at the same screen here, which is my general account settings. I’m going to drop down again to advanced settings. Now here it’s going to look a little different. Notice what it tells me. You’re a manager of this channel and the connected brand account. If this is what you’re seeing, then you do have your YouTube channel associated with a brand account and you can add a manager.

So let’s go ahead and add a manager to this account. Somebody who can help out, managing posting videos and so forth. So I’ll click back up here on account. And because I’ve got a brand account, I have an additional choice here called managers. Let me go back to the personal account just to contrast that. I’ll click on account and notice how it does not have anything about managers here. It just gives me a choice to fool with my account settings.

To Add Other Managers to Your Brand (YouTube) Account, You Need to be the Owner

So at this point I’m going to click on add, remove managers, and now it will come up with this brand account details page. Once I’m at this page, you’ll see this choice up here that says users and it says change roles, invite, and remove users. Now I’m about to show you another gotcha that YouTube has built into their platform which makes it so much fun. And I’m saying that sarcastically. And that is you go over here and click on manage permissions, and I’m supposed to invite, add users, so forth. And I look and I have a list of users and I can’t do anything with any of these users.

Sorry managers, you only get to mess with permissions if you are the primary owner on the account.

What’s going on here? Google told me I could add or remove users. It turns out the only user I can do anything with is myself. I’m logged in as Horizon Web Marketing. I can remove myself as a manager. Well, why is it that it’s not giving me those choices? Here’s where YouTube is really cryptic. They don’t tell you the reason you don’t have the choices they promised you is because I’m not logged in as the primary owner, Carolyn Renaud of Horizon Web Marketing is the primary owner.

Let’s, if you reach this point, you’re going to have to then talk to the primary owner of the brand channel in order to get it done. Let’s go and take a look at what this looks like if I’m logged in as the primary owner. Here, I’m logged into one of the many accounts that I maintain in order to do my job. In this case, it’s my account, but I’m also in a channel called Rocky Mountain S.E.A. That’s a channel I don’t use any more. Rocky Mountain Search Engine Academy. Notice in this case, I am listed as the primary owner. Now what I see up here at the top right is a little button to invite new users. I can click on that and I add an email address and I select a role.

So for example, if I add test@gmail.com, then I can say, okay, what’s the role? Is it going to be owner, manager, communications manager? Now each of these has a different set of privileges from the most privileged, owner can do just about anything, manager can do almost anything, communications manager has a very limited set of options of what they can do. Things like post new videos and so forth. And you can invite more than one person at one time.

And once you’ve assigned a role, we’re going to say communications manager for the purpose of this illustration, I’m going to go ahead and click invite. That invitation is going to go out to whoever has that Gmail account. I’d hate to have that Gmail account, I bed I’d get a lot of this type of stuff. Now if you’ve invited somebody and you choose, and you have second thoughts, or you don’t need them on the account anymore, you can click remove. And here I’m going to go ahead and revoke the invitation. So those are two different situations. Someone who’s already on the account and just an invitation that’s gone out there. And once I’ve done that, then I’m done adding somebody as a user.

So that’s basically the process. As you can see from the demo, the primary thing here is it’s not that hard to add somebody as a manager user to your account. The primary challenge is just navigating your way through the options. You’ve got to make sure, one, that you have a brand account that you’re working with that is associated with your YouTube channel. So if your YouTube channel is associated with a brand account, you can manage, you can invite users, and so forth. And if it’s just your own personal YouTube channel, you’re not going to be able to do that.

Second thing is you have to be the primary owner on that brand account in order to be able to invite users. So as long as you got those two ducks in a row, you should be good with this and I hope it’s been helpful to you. I’m Ross Barefoot, thanks for watching, and please give us a subscribe if you found this useful.

Again, if you liked this video and found it useful, give it a thumbs up and subscribe. That lets YouTube know that it’s valuable content for other users as well. If you’re looking for some tips on using YouTube to promote your business, check out our video optimization course on YouTube. Now we discuss everything from keyword research for YouTube all the way through to special tools like cards and the end screens. We’ll tell you about YouTube ranking factors and how to figure out whether your videos are hitting the mark with your audience. I’ll drop a link to that course in the description below. That’s it, so bye for now.

SEO facts and ranking factors – Infographic

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Sort through a blizzard of Google facts and tips in visual form with this fascinating infographic.

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Hubspot Website Grader – Review (Video with Transcript)

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One of the Most Well-Known SEO Checkers

By virtue of its position as one of the major players in digital marketing, Hubspot’s SEO checkup tool, the Website Grader, has been used to do an SEO check on literally millions of websites. In this review I take you through the results of a check I did as part of our ongoing series of reviews of free website analyzers. How does Hubspot’s Website Grader stack up? Watch the video here and find out.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And, in case you’d prefer to to read, we’ve included a full audio transcript with screen captures below the video.

Audio Transcript

Hi there. Do deep pockets make for a great SEO check up tool? We’re going to find out in just a minute.

Hi, I’m Ross Barefoot, with Horizon Web Marketing and the Horizon Web Marketing Academy. We’ve been working through a series of free online tools that’ll help you do an SEO check up on your website. Now these SEO checkers are pretty common, there’s a lot of them out there, and many of them are made by small teams of developers, laboring away, sometimes more of a labor of love than anything else, and we’ve reviewed a number of good tools. This time we’re going to turn our attention to a tool developed by one of the big companies out there, a company named Hubspot, that you may or may not have heard of.

Hubspot is a major player in digital marketing. They’ve got a great platform for marketing your business. I can’t really review the platform here, but they also have a lead magnet tool, that is a tool designed to generate interest in their business, called the Website Grader. So we’re going to take a look at that tool and see, okay, this was developed by a company with deep pockets, does it show up in their free SEO checker? So let’s have a look.

When you arrive at the website, you know that you’re dealing with a heavy hitter here because their domain is “grader.com.” That’s a pretty high end type of domain for a company to have, and they’ve got “website” as the sub domain, so it reads website.grader.com. You can see it’s powered by Hubspot at the top, very simple interface. It asks, “how strong is your website?” It asks you to put in the website and they also want your email. Hubspot is great for being out there and trying to build their email list. And I’d first like to point out that Hubspot offers lots of great content online. And so I certainly, nothing in this review should detract from the fact that they’ve really made some positive contributions in the world of digital marketing.

Now we’ve been running a website that we’ve been using as kind of a test website, called Artisans of Colorado, and as you can see, it’s pretty plain. This is what it looks like. And it has not been optimized for search, as a matter of fact, we’ve thrown some errors in there just to see if some of these tools will pick up on the errors. So here’s the report that I get when I run artisansofcolorado.com through Hubspot. It tells me that my site is good. That really makes me feel great. It registers it as an 80.

screen capture of results of website grader evaluationThe thing is as someone who’s done SEO for well, going on forever now, since 2002, I can tell you there is no way artisansofcolorado.com deserves an 80 on any scale in terms of search engine optimization. Let’s take a look at what they’ve talked about here. Says that my performance gets a 20 out 30, my mobile readiness gets 30 out of 30, the SEO gets a 20 out of 30, and security 10 out of 10. Then it gives me a screen capture and then we start to get into some of its results.

Now one thing that probably some of you might like, I personally get tired of and that is, they really indulge in a lot of cute descriptions here, so some copywriter went to town on the informal side of things. But I find this tool to be probably the least useful of any tool that I’ve tested so far. It gives me very little data. I’ll give you one example here, it’s showing me my page speed is slow, it’s just giving me an overall number rather than breaking down into the things that Google looks at like when does the page first start to render, when do people first start to see it as opposed to when it completely loads.

Screen capture of speed results from the website grader test

Very basic metrics. Not enough detail to really tell you whether your site is truly slow, and if it is, what to do about it.

The other thing is they tell me that I might try speeding things up a bit. If I click on any of those links to read more, I’m expecting to see some details associated with that, like what specifically I could improve, and instead it just takes me to a very general blog post, and that’s the case with all of this stuff, like page request, page size and so forth. When I drop down here it’ll tell me that I need compression. It’ll tell me that I’ve got some render blocking going on. So it gives me some information, but not really enough. I’m going to have to find another tool to really tell me what to work on with this site.

It will show me that the site is responsive, and this is what I mean by cute, they say, “now that’s a good looking viewport.” You know after a while I probably would rather just have the information than have it expressed in that particular manner. When I drop down here to SEO, they’ll just take a look at like the very most basic of things, does it have page titles, they’ll give me a yes without showing me what the page title on this page is. Same with meta description.

And one of the things I was a little disappointed at, because Hubspot is really great at producing content, like when I clicked on read more for the meta description tag it takes me to this that’s showing me a capture of a search engine results page from like five years ago. You see the little picture here of Ramesh Ranjan up in the left, that type of search snippet hasn’t been seen in a long time, so this is a pretty old page and with something like a meta description tag as they’re talking about here, Google has just in the last six months changed their specifications on that title two different times, so it’s really important to have more current information. When I drop down I see on security, it just basically tells me that I have a secure site, so that’s good. When it says what should I do next, it’s a pretty short list, four different items. And then they’re basically of course offering me a trial of their software.

Screen capture of how website grader does on the seo audit checklist

By the numbers: Website Grader comes up very low. Not many audit items can be checked off with this free tool.

Now, we have been comparing these tools to our SEO audit checklist and one of the things that we do at Horizon Web Marketing and the consulting side of our business is we will do SEO audits on sites and they’re typically pretty thorough, so we’ve taken each of these tools and we’d say, okay, if I’m using this tool, will it help me to clear a particular item on our SEO audit checklist? So the SEO audit checklist here has a total of 91 different items, and the Hubspot website grader is showing here as having been able to help me clear two out of 91 of those items. That’s about the lowest score that I’ve seen, well it’s definitely the lowest score that I’ve seen.

I’m just going to scroll down here through some of the items on our checklist. It was able to tell me that it’s using HTTPS or a secure protocol. It was able to tell me that the site is mobile friendly. But as far as everything else on our audit checklist, it was not able to help me out at all.

So in terms of using the website grader to actually do an SEO check on your website, I’d say choose one of the other tools that we’ve been looking at. That’s not to say anything disparaging about Hubspot’s platform or any of the other things they offer, and as I’ve said before, I really appreciate all their great content, but this particular tool really is not going to be very useful whether you’re experienced or inexperienced in terms of SEO and digital marketing.

Graphic indicating the free download for the SEO audit checklist

Get your own free copy of our SEO Audit Essentials Checklist.

Now that SEO audit checklist that I showed you online, we do offer as a free resource, and I’m going to put a link down in the description of this video where you can click through and get a copy of that checklist for yourself and start working through it. The checklist also has links to videos and other instructional materials to help you to be able to do some of the checks that we have on our SEO audit checklist.

Also, please subscribe to show your support for our video production and the fact that we’re trying to create content that’s useful for business people out there who are trying to do SEO on their own. So just go ahead and click that subscribe link if you enjoy content like this. Also, please let us know if you have any consulting or SEO training needs. We’d be glad to help you out. Again, my name is Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy, and I’ll see you next time.

screen capture of Dareboost SEO checker home page

Latest SEO Checker Review: Dareboost (Video)

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In our latest series on SEO checkers (aka Website Analyzers, aka SEO check up tools), we take a look at Dareboost. This may not be the best choice for someone who has no technical knowledge of website development, however if you have even a basic level of understanding you will find a lot of value here.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I will take you on a quick tour of the program in the video. For those of you who’d rather read than watch, well, first, more power to you, but secondly, look below the video for our audio transcript.

Audio Transcript

Dare I say it? It’s time for another SEO checker check up. I’ll be right back, in a moment.

Hi, I’m Ross with Horizon Web Marketing and as you probably know, we’ve been working through a number of different, free, SEO check up tools, that are available online, that purport to help you be able to take your webpage and plug it in and see how it can be improved from an SEO perspective.

Now we’ve done a number of these tools, the next one on my list is a tool called ‘Dareboost.’ So, let’s see if Dareboost can get the job done.
Here we see Dareboost when you arrive at the website, actually I’ve been here before, as you can see down here, it knows that I’ve already done a check. Now when we do these, we’re using a demo site, basically, called ‘Artisans of Colorado.’ And we’ve been using the same site throughout so we’d have something to compare.

So I went ahead and plugged Artisans of Colorado into Dareboost and it comes back with, a very familiar interface here, it’s got a numeric grade, it tells me it’s 68%, they’ll tell me it has 11 issues, 15 suggestions for improvement, 63 areas where it has passed the test.

Dareboost is a Fairly Technical SEO Tool that Gets a Lot of Things Right

It does a lot of things right, it is able to spot a lot of issues, but often at a level where you’re gonna have to have some technical knowledge to be able to even understand the issue, much less to be able to correct it.

So let’s just scroll down here and see what it looks like. It puts a lot of weight on the speed test, putting it at the top and center of the report screen here. And it gives me a lot of very good information when it comes to the speed of the website.

It’ll give me details such as the first bite, start render, fully loaded, so in other words, it doesn’t just give you a number, “Oh, your page took X amount of time to load,” and that’s a good thing, because Google is evaluating your page based on things like ‘when does a user first have an experience with your page.’ So in this case, it’s giving me a lot of metrics and then as I drop down below, it’ll give me the tips and best practices.

screen capture of SEO speed metrics

Website speed metrics are granular and front and center.

Now, one of the things I like about this, is that it has a really good filtering mechanism. So that I can switch from all categories for its observations to just a few. Before when I came down here, I had it set to ‘cash policy,’ but you can see immediately, when you start looking at this, that it’s really designed for somebody with technical knowledge. When it allows you to sort your categories by things like ‘browser rendering’ and ‘number of requests’ and ‘cache policy.’

These are things, that if you’re new to SEO, even if you’re experienced with the SEO but you don’t know much about website development, you’re gonna have a hard time wrestling with some of these issues. But if you do have some knowledge of these areas, it gives you a lot of granularity and a lot of detail that’s very, very useful.

So, I’m just going to pick out a few things here, as I go down, and one thing I would like to point out is the interface does allow you to hide or reveal, the information. Like for example, it’s talking here about a critical dependency that’s detected, I was able to drop this down, it tells me about what … It’s referred to as a ‘front end single point of failure.’ Here again, we get into some of the text speak that is very common to Dareboost, when it does one of these checks.

Often Includes Good Supporting Information

Now, I’ve brought up here, this is a different blog post, but one of the things that I also like about Dareboost, is they do give you links, not just to kind of a ‘hover over’ tip on what a particular metric or particular diagnosis is about. But they’ll actually do a pretty good blog post, giving you a lot of information.

screen capture of a technical SEO blogpost on the dareboost site

So if you’ve got patience and if you are able to engage with their information, they’ve done a really good job on a lot of these subjects, of being able to educate you and I’d say that has a lot of value, right there.

As I drop down, I can see … it’ll show me quite a few items here, that require attention.

One of the things that I like, just from an SEO perspective, is they do a thing like, it will check that there’s duplicate title tags on this page. We’ve thrown a duplicate title tag into this page, just to see whether tools would pick up on it, and most tools don’t pick up on the fact that there’s a duplicate title tag. It also gives you a nice preview here of the ‘Cert snippet.’ By snippet, I mean how you’re listing is gonna appear and how your title tag might affect that particular display, in a Google search result.

So let me just kinda scroll down here, you can see there’s a whole lot of speed and optimization issues. And the tool is pretty, I wouldn’t say it’s exclusively focused, but it’s got a heavy emphasis on performance issues. And if you’re a programmer out there, you can see they’ll call you out on things like here that other tools, typically, will not, using the exclamation important declaration, used 578 times, that’s basically something that you put into your CSS code.

And again, unless you’re a developer, you won’t really know what that refers to, but if you are, it kinda shows you how you’re relying on something here, that you probably shouldn’t be relying on so heavily.

So, again, there’s a lot of subtle things this tool will pick up on and I thought that was extremely good. I just don’t think that the tool is really appropriate for someone who’s just getting in to SEO, unless they’re doing it, going through it with their developer or with an SEO professional.

That having been said, once you’re a little bit farther down the path, this could be a very good resource. I’m certainly going to keep Dareboost bookmarked for the future.

Let’s run the numbers on this, as you know we publish an SEO audit check list, at Horizon Web Marketing, and we offer it as a free resource. In the description for this video, I’ll give you a link to be able to download this audit check list. And we modify and update it on a regular basis.

We have a total of 91 items on our SEO audit check list. Of those, 31 are technical factors and these tools tend to be more focused on the technical factors. So we ran a score on Dareboost, basically what we do, is we say, “Okay, on these various items, that our SEO audit would include, would Dareboost give me the information I need to be able to either clear it or fix it or know that there’s a problem.”

Graphic indicating the free download for the SEO audit checklistNow, the numbers here are pretty low, for Dareboost, I don’t think that should be a judgment on the tool, because, again, this check list is more relayed with a lot of items that have to do with things like, “Is the content relevant to your end user,” and so forth. And Dareboost doesn’t claim to be able to do that.

So, the fact that it had got, it hit 11 out of 90 of our points, 6 out of 30 on the technical, would tend to indicate a pretty low score. And here I’ll scroll down, just kinda give you an idea of what these are. But I don’t think that that’s a really- a valid score in terms of judging this tool. I think the tool, overall, is a really neat tool. I like it quite a bit, so, definitely keep it in mind as one of the tools in your toolbox, and make use of it as you have the knowledge and experience to be able to do that.

Now, if you want to get other reviews that we offer on free SEO tools, please subscribe. It’s also great if you subscribe, because it just shows YouTube that you support the channel. So go ahead and hit that subscribe button down below and if you’d like to actually receive notifications of our … of new videos that we publish, when you click on ‘subscribe,’ there’s gonna be a little bell icon next to that button. Just click on that as well, so you can actually get notifications now.

We offer SEO consulting and SEO training at Horizon Web Marketing. Training is through the Horizon Web Marketing Academy. So definitely keep us in mind for any needs that you might have for SEO services or for SEO training, as you pursue your own Search Engine Optimization knowledge.

And I will look forward to seeing you on our next video. Again, my name is Ross Barefoot with Horizon Web Marketing. I’ll see you next time.