Website Tool Review: SEO Analyzer from SEO Centro

Don’t be Fooled by its Old School Appearance

In a lot of ways I really like the SEO Analyzer from SEO Centro, especially its lack of pretension.  After all, an analytical SEO Checker is there to provide a function, not an artistic user interface.  Still, it’s easy to ignore this free tool when you arrive at their home page, mainly because of the blizzard of ads, one of which tried to drive me away with flashing neon.

I guess that’s a downside to a particular virtue of this tool, which is that it doesn’t demand your email address to use it (not to mention your money), but of course you do pay for it in a way; I counted 7 ads in the screenshot below. At least the advertising doesn’t bedevil you with pop-ups or pop-unders.

Picture of home page for SEO analyzer

SEO Nuts and Bolts

Once you get past the ads the approach is simple: input your web page URL (address) and the simplistic, anti-spam “access code” (i.e., the CAPTCHA) and wait a bit for it to do its magic.  Once it has processed your page you’ll have a tabbed interface divided into the following 8 sections:

  • SEO
  • Content
  • Keywords
  • Social Media
  • Usability
  • Reputation
  • Speed
  • Server

Image of the tabs on SEO Centro analyzer

Let’s just cover a few of these in turn.

The SEO Tab

What you’ll find on this tab

  • The page title, whether it is present, how long it is (although the length recommendation is out of date as of this writing), and whether it is “relevant” (it does this by comparing whether the words in the title are found elsewhere on the page).
  • The meta “description” tag (often referred to as simply the description of the page).  Like the title it will see if the description tag is present, and if it is it will give similar output on length and relevancy.
  • Also checks for the presence of robots.txt and robots element in html, as well as the presence of a sitemap.  It doesn’t seem to offer any insight as to the quality of those elements.
  • Under this tab you’ll see a “snippet preview” for desktop, showing you approximately how the page might look if it showed up in search results.
  • Headings are important for SEO, of course, and the SEO Analyzer offers a nice clear table of H usage with contents of each H tag, so you can review on your own.  Of course you need some knowledge of the principle of relevancy to be able to put this table to good use.

What the SEO tab is missing

  • It doesn’t give much guidance on <H> tags, for example I placed 2 <H1>s on page (which is a practice normally frowned up on in SEO) and it didn’t alert me to this.
  • It does not check whether the “www” variant of the website, or something similar called ip canonicalization, is set up correctly.  This is a fine technical point but an important one.
  • I would like to see it check for correct implementation of canonical tags on pages.
  • Also there is no analysis of the SEO properties of the body content that I could see.

The Content Tab

Highlights of what you’ll find on this tab

  • This section cherry picks a couple of technical issues, such as whether your page has a doctype set and whether it is using a technical construct called “frames” that can make the page less Search Engine Friendly (SEF).
  • Gives you a word count, which can alert you to pages that don’t have enough textual content.
  • It offers a recommendation to keep the load size of your page below 250mb, but I find in this age of rich content experiences (often expected by visitors) and widespread adoption of broadband (offered to most consumers of Internet content) a 250mb limit is a bit unrealistic nowadays.
  • This tab also shows a list of links on page and whether they are dofollow or nofollow, which can be moderately useful if you spot a pattern and know what to do about it.
  • It does check to see if the alt attribute of images is being made use of, which is a lower priority relevancy factor in SEO
  • In an effort to help you diagnose page size issues (which will be common if anything over 250mb is viewed as an error, it gives a list of all resources associated with the page that make up that big size, primarily JavaScript (js) and Cascading Style Sheet (css) but as no further explanation is offered you would need a developer’s knowledge for that to help you much.

What the Content tab is missing

  • I would like to see it show the content of those alt image attributes, so I can determine whether they are actually helping the relevancy of the page.
  • For anyone who is not a hard-core SEO, I think there needs to be much more explanation of what to do about many of the results that are reported.  There are indeed summaries on most of these, but they are so brief as to be not helpful to novice SEOs, business or marketing people.

The Keywords Tab

Highlights of what you’ll find on this tab, which is one of the more useful tabs this tool offers.

  • It has a decent keyword cloud, giving a visual representation of the importance of words it finds on the page.
  • You’ll find a number of tables that illustrate how keywords and keyword phrases are used on the page, both single keywords and multi-keyword groupings.
  • The “Top Keywords” section does a fairly decent job of picking out the most relevant phrases.
  • For each of the keywords and phrases it will indicate whether it is used in Title, Description, or any of the H tags on the page.
  • It will also show the keywords used in the anchor text (the clickable part of a link on the page).

What the keywords tab is missing

  • It would be nice to see more data on the keywords being used, such as search volume.

The Social Media Tab

  • Whether structured data is used (primarily Facebook’s Open Graph) to facilitate sharing on social networks.
  • Share data for a limited number of social media networks.

What the Social Media Tab is Missing

  • A check for the existence of Facebook Page, Twitter account, Instagram account.  The only check is for Google+ which is now a footnote to social media

The Usability Tab

  • This tab has a number of useful bits of information, including whether a language declaration is used (which is mainly useful if you serve a mutli lingual audience.
  • More importantly it checks for a couple of settings relevant to mobile usability, such as the presence of a viewport and media queries.

What the Usability Tab is missing

  • The most important missing feature on this page is a preview of the page on mobile vs. desktop screens.

The Speed Tab

  • Information on a lot of specifics related to technical aspects that affect speed.
  • Lots of very brief tips on how to implement the tips that are given.

What the Speed Tab is missing

  • Any non technical information to guide you in using the data that is presented.  The tips that are presented are mainly useful if you already know how to develop websites.

Summary

SEO Analyzer by SEO Centro is a pretty bare-bones tool.  Despite the aging look of the interface and the ad-supported nature of the tool, there’s some handy stuff in here, especially in the keywords tab.  However, I would definitely recommend this tool to someone who already has intermediate or advanced knowledge of SEO, not to the typical SEO beginner.

Do you use the SEO Analyzer by SEO Centro? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

Website Analysis Free Tool Review: SEO Analyzer

Neil Patel’s Free SEO Check Up Tool is Easy to Use

(TL;DR – If you’d rather watch the video review of this tool, click here)

Neil Patel is one of the most recognizable names in Digital Marketing. He has his very successful online fingers in a number of different projects. If you do a search for “SEO Checkers,” one of his lead generating website typically comes up in the top 3 (which is a testament to his SEO chops).  This tool is called the “SEO Analyzer.” On the home page of the tool website, it boldly claims: “If you’re struggling to get more visitors to your site, the answer might just lie in this FREE report!” Let’s find out if that’s true.

Picture of SEO Check up tool SEO Analyzer home page

Orange is the new black…or something like that. The current home page for SEO Analyzer greets you with an action oriented field of orange and numerous pop-ups.

Let’s see what insight for struggling web marketers the SEO Analyzer might offer!

First of all, one of the nice things about this tool is that it does not demand your email address to allow you to use it. On the down side of that, you do have to put up with serial pop-up messages, and to dismiss them you have to click on links that say something like “No, I don’t want more traffic.”  C’mon guys, really?

For this analysis, I chose a website called ArtisansOfColorado.com, belonging to friends of mine who will admit the site has been somewhat neglected over the years.

Home page screen capture of artisansofcolorado.com, a website for colorado art and artists

In any case, I think it’s a great site to let a tool like the SEO Analyzer prove its worth, since ArtisansOfColorado.com has never been Search Engine Optimized. It’s the perfect guinea pig.

Page Level SEO Analysis – a Basic 19-Point Check

Screen capture of SEO Score for our test website

ArtisansOfColorado is just a tad above being thrown out of school, with a grade of C-

The first order of priority for SEO Analyzer is a variety of factors that contribute to the success of your site from an SEO perspective. In this case the analysis tells me that the site passed 14 checks and failed or under-performed on 5 other checks. Although this is of course a very short list of checks (Google, for example, uses about 200 ranking signals to evaluate a website and how it will perform in search results), nevertheless, Neil has had his team focus on a manageable list. And the list does include some of the most critical and most often missed factors for SEO novices.

  • Site title tags (presence of one, is it duplicated, too short, too long)
  • Meta description tag (presence of tag, too short, too long, duplicated, etc)
  • The Robots.txt faux pas, i.e. blocking of the page
  • The formation of the URLs
  • Presence of elements that might frustrate Google and Bing, such as flash and iframes
  • Presence of heading tags (e.g. H1, H2, etc) and whether any which are found are too short
  • Poor internal linking practices

If you’re just getting started with SEO, this is a good basic analysis that could be useful in finding some of the key gotchas on your site.

Still, it’s just a start, and numerous factors are not really addressed (for example, SEO Analyzer gave a warning about overly short H2 tags, but neglected to point out that this page doesn’t even have an H1 tag, which is a key missed opportunity for on page optimization).

Page Level Speed Score

screen capture of website seo speed analysis

Here’s the speed score for our test site. These numbers won’t mean much without some context. The actual letter grade is, for some reason, buried in the details.

The SEO Analyzer obviously places a lot of emphasis on the speed component of your web page, as illustrated by the fact that the Page Level Speed Score is placed at the very top of the analytical metrics it offers you. This is certainly in line with current thinking, since the speed with which your page loads is an important factor in how well you do, not only in search results, but also in attracting and retaining visitors to your key pages.

If you click on speed recommendations you’ll be taken to a tabbed box offering three choices:

  • Content analysis
  • Full Report
  • Web Performance

As you might tell from the screen captures below, there’s a fair amount of detail here. Unless you’re comfortable with the technical side of web development, it’s best to just shoot these details over to your web developer (if you have one), or find a web developer (if you don’t) to try to make sense of them and implement them.

Speed analysis screen shot

screen capture of speed recommendations

Time to get a geek involved. This is great detail, but beyond the grasp of non-tech people.

Mobile and Desktop Views

SEO Analyzer addresses the issue of mobile usability by showing you how your page lays out on different devices, although it doesn’t really discuss some of the more technical indicators of mobile usability.  Still, for most beginners, the visual representation is probably the easiest and quickest way to grasp whether your web page is presenting your company properly on that growing percentage of users who will visit your site with their phones. The tool also has a helpful line to show you were a typical user would have to scroll to see more of your message.

screen capture of mobile seo views

Click on the various tabs to see your web page in desktop, tablet, and mobile device views. The orange line shows the “fold,” the invisible line below which your content will only be seen by scrolling.

Backlinks and Indexed Pages

screen capture of a backlinks counter on this SEO checker

The backlinks counter on SEO Analyzer needs to offer more clarity about what its reporting.

This is the weakest section of SEO Analyzer.  The backlinks counter on this page, for example, says that it’s reporting on backlinks to “artisansofcolorado.com,” seeming to indicate that it is reporting on links to the domain.  But on the other hand, it says “websites” linking to artisansofcolorado.com, and in SEO parlance this would be referring domains, a much different metric than backlinks.

Additionally, this number doesn’t match up with other respected services.  Majestic.com reports 173 backlinks and 25 referring domains in their “fresh” index.  Moz.com reports 2,666 links.  So it would be interesting, first to clarify where this number is coming from, secondly if it is reporting on links or referring domains, and finally if it is links to any of the pages on the domain. Until these questions are answered, this metric has limited value.

screen capture of number of pages indexed indicator

This number is perplexing, since Google reports almost 7,000 URLs in its index for this domain.

More disappointing is the number of pages indexed figure. This typically refers to the number of pages that Google reports in its “index” for a particular domain. Although SEO Analyzer doesn’t really specify which index its reporting (after all, in theory it could be Bing), if we make the logical assumption that it is referring to pages in Google’s index then this number is simply wrong.

The usual way to query Google about the results in its index for a domain is to do something called a site search, as indicated in the screen capture.  Google reports almost 8,000 results for this domain, a far cry from zero.

 

 

screen capture of google search results

Keyword Usage Analysis

Like many SEO Checkers, the way that SEO Analyzer handles a context analysis of the text of this pages is to present you with a frequency grid (see screen capture, below).

screen capture of keyword usage grid in SEO analyzer

It divides its results into the number of times a particular keyword appears not only in the body text, but also in key SEO elements such as the <title>, meta description, and headings (all variants, presumably).  It also endeavors to do the same grid for 2-word and 3-word phrases.

screen capture of text usage on web page itselfThis is a useful way to immediately see which words dominate your content, however the 2-word and 3-word phrases often miss the mark, combining words in ways that don’t really make sense, such as the phrase pictured at right, which is listed in the keyword grid as “right place artisans.”

One other minor criticism is combining all the heading <h> elements together.  The SEO importance of an <h1>, for example, is far different than an <h3>, as is its recommended optimization.

But Wait, There’s More…

In this blog post I’ve mainly dealt with the Website Analyzer, but SEO Analyzer also includes two other related tools. The competitor analysis pulls the top-level metrics (Estimated traffic, SEO score, and speed score) for up to 3 other web pages and presents the results. Naturally that’s a very broad measure and doesn’t go very far toward doing a true competition analysis, but it’s something.

There is also a keyword suggestion tool that I find a bit confusing. It is branded as an “Ubersuggest” keyword tool, but doesn’t really operate like Ubersuggest.io (which Neil Patel acquired some months ago). It also states further down that it is providing data from SEMRush, who operate one of the most powerful and comprehensive suite of SEO tools used by professional Internet marketers.

In any case, the keyword tool bundled up on the tools.neilpatel.com site doesn’t appear to be tied into the SEO checker, which is the focus of this series of blog posts, so we don’t really need to say more about it. Since it’s free, feel free to experiment and see what suggestions it gives you.

Summing it Up

Pros: This handy tool from Neil Patel is very easy to use, operates quickly, and doesn’t demand personally identifiable information. It hits some of the major areas of a page where a newcomer might overlook easy opportunities for optimization.

Cons: Some of the metrics are unclear and at least one appears to be inaccurate. We also would like to see more readily available information about how to act on the recommendations given. (That having been said, we would like to point out that Neil’s blog is an excellent resource for learning useful tips and techniques for powering up your Digital Marketing overall.)

Do you use the SEO Analyzer? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

By The Way, We Also Have a Video Review for this Tool

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

Can Free SEO Checkers Help Your Business Website?

What Kind of SEO Tool This Post Covers

First let me explain what I mean by an SEO Checker: Essentially it’s a diagnostic tool that will examine any web page and tell you what is right and wrong with it from a Search Engine’s perspective.

There are very sophisticated versions of these tools that cost a bunch to access, but there are also some pretty good ones that are free.  And, to be fair, there are some pretty poor ones that are free as well.  In fact, in some cases we’ve seen SEO Check Up tools that even give erroneous results or obsolete optimization instructions.

In most cases these tools will offer advice and recommendations for how to take the information they give you and put it to good use in optimizing your website for better results in search.

What’s a Website Owner to Do?

So what SEO diagnostic tools can you trust?  Is it enough to do a search on Bing or Google and go with whatever comes up in the top results?

And then, even if you do go “all in” with a particular tool, what do you do with the information you get?

I decided to address a few of these questions in a recent Video I released on our YouTube channel (see below, it’s embedded at the bottom of this post).  I also plan on doing reviews of some of the most popular SEO checkers in blog posts and videos over the next couple of months, and we’ve also prepared a cheat sheet you can download (also for FREE) here.

So here are a few tips for actually finding and getting the most out of some pretty great and totally free SEO Checkers.

  • Subscribe to our blog
  • Subscribe to our YouTube Channel (Clicking this link will take you directly to a subscribe confirmation)
  • Keep in mind that SEO tools ALWAYS have limitations and ALWAYS require some knowledge and experience to apply correctly, so be prepared for some research and self-education to make the most of any free resource you find, therefore
  • Check out our Horizon Web Marketing Academy, because we don’t just provide consulting services, we also provide knowledge and training (some free, some for a fee) to help empower your own web marketing efforts

 

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

Sale Stoppers: Why Some Websites Never Generate Any Business

man unhappy with website sales stares at screen, line drawing

“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”

Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?

Guess what, you’re part of a vast army of disappointed website owners.

Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”

We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.

We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.

Join us for free, and ask your questions at the end of the webinar.  I’d love to have you attend, and I’m sure you’ll find it a profitable hour.

This webinar is limited to 100 attendees at the live session.  It will be recorded and freely available for only 30 days after the broadcast date, so make sure you sign up today: https://attendee.gotowebinar.com/register/1928031404525741825?source=hwmwebsite

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

The Fundamentals of Keyword Research for SEO

Fundamentals of Keyword Research

Keyword research is a vital piece of your SEO program. Search is based on key words and phrases, as well as interpretation of user intent.

We’ve prepared a one hour free video course based on our SEO training for professionals and corporate marketers.  The course answers questions like:

  • What are the priorities of key customers?
  • What are my ideal clients’ problems (i.e. “pain points”) that they might be researching on line?
  • Are there hidden cross-selling opportunities that we haven’t considered?
  • What are searchers thinking that might reveal new ways to meet to their needs?
  • What search trends are getting stronger over time? And which ones are declining?
  • How can I build a quality keyword list without having to pay an expensive marketing firm?

Some of what you’ll learn:

  • Using Google Trends to better understand regional search behavior
  • The basics of keyword forensics, a more powerful tool than simply “keyword research”
  • How to use Google keyword planner to refine your marketing assumptions

Find answers to these questions and more with our free one hour webinar:

https://www.searchengineacademy.com/webinars/webinar-fundamentals-keyword-research/

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.