How to Check if Your Website is Mobile Friendly – A Non-Techy Approach (C-Suite SEO Tip #3)

You Don’t Need a Web Developer to Tell if Your Website Is NOT Mobile Friendly

This video is targeted at business managers and owners to give you a couple of easy methods to check out your company website to see if it’s mobile friendly. I’ve also done a video and blog post describing more why this is a big deal, too big a deal to simply delegate it away. (If you’re more of a “written word” type, an audio transcript follows.)

Audio Transcript

Is your website crucial to your business success? Well, then it has to look right on mobile, and you really need to check it out for yourself. If you haven’t done so, I’m going to show you three quick, easy, non-technical, and free ways to check out your website on mobile, coming right up.

Hi, I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy. In our consulting work at Horizon Web Marketing we find that for most of our customers the website traffic they’re getting, often much more than half is coming from mobile devices. We can see this trend around us just culturally can’t we? Go into a restaurant or a coffee shop you see people sitting at a table, and they may be sitting with other people, but their eyes are always on their phones.

This is driving a lot of website traffic now, so what that means is if your website is not easy to use on mobile, doesn’t look right on mobile, you can pretty much write off half of your visitors, and I don’t think any of us wants to just throw away half of our visitors. Here’s the thing, if you’re a manager, if you’re a business owner, if you’re a C-Suite executive you may have delegated this to somebody else. Maybe they’ve come back and said to you, “Oh yeah, sure, our website is mobile friendly.” But really, you owe it to yourself to check out your website for yourself, and ask, “Is it really okay on mobile for people on their phones?”

Then, sometimes there’s a little bit of a barrier. How do you do that, especially if you’re non-technical yet you’re really interested and invested in the success of your website? I’m going to give you three methods, like I said at the outset.

Method Number One: Check it Out on Your Phone

Here’s method number one. This is the easiest method, and that is, take out your phone and go and check it out. Now, I hate this method personally and that’s because I’m pretty old school. When I can have a choice between visiting a website on my computer — my real computer, and not my phone — I’ll always go to my computer. So, if I have to do much in the way of browsing I won’t be doing it on my phone.

What that means is, if I check out my own website on my phone I’m going to be overly harsh on my website. The reason for that is, because I’m not very skilled browsing websites on my phone (I’m not my 13-year-old daughter), it may be my website is good enough for people who are spending all their time on phones but it’s not really good enough for me because I’m phone phobic. So, that’s not my preferred method but it is a real quick way, and unless you’re one of those few people (like my brother, who doesn’t even own a cellphone), then it works pretty well.

Method Number Tool: Use the Google Mobile Friendly Web Page Test

[click here to use Google’s Mobile Friendly Test]

Now, if you want to do it the official Google way, this is way number two, and this is also free, and it’s also easy for you to at least check out your site in a non-technical manner. Let’s take a look at my screen. If you just go and “google” mobile friendly website test Google will actually give you a way to start the check right here within the search results, and when you click on that it goes to this page here that says enter a URL to test. Now, it doesn’t have to be your home page, it can be any page within your site, and as a matter of fact you need to test more than just your home page to make sure your site is mobile friendly.

I just went and randomly chose a website, I just did a search on a town near where I live in Western Colorado called Montrose, and I just looked for the best restaurant and chose their website. It was the first one I chose, it’s this one here, real nice restaurant south of me, it’s called The Stone House. It’s a little bit too nice, I’ve never been to it. Anyway, here’s their home page. It’s not bad, this is a small business, looks okay. What I did is I took the URL, so I just copied the URL and I pasted into Google’s mobile friendly test.

Screenshot of Google mobile friendly check showing a page is not mobile friendly

Now, here’s the negative for using Google’s mobile friendly test. You didn’t see it here cause I already had it loaded in a tab, but it takes a while to process. So, every page you check you’ve got to put it in, wait for Google to process. Now, Google comes back and it tells me the page is not mobile friendly. The text is too small to read, clickable elements too close together, view port not set, if you’re non technical this won’t mean anything to you. But I’ve seen enough, I see that the page is not mobile friendly. So again, what I pointed out beforehand is really the downside to this, and that is, that this is very time consuming. Every page you want to check out, you plug it in, you sit there, you wait for Google to do its full analysis.

My Favorite Method: Use Google Chrome Developer Tools

So, I’m going to give you my favorite quick, easy, free, non technical way to do it. Let’s go to that website in a different tab. Here we are. Now this particular test I’m going to show you, what I’m going to show you here is going to work if you’re using Google’s Chrome browser. With Google’s Chrome browser they have built into it a set of what they call developer tools. Now, these tools are really geeky. Typically, you’re not going to be using them, usually it’s going to be a web developer, but there’s something really easy to use that’s built into these developer tools.

Here’s what I want you to do, look at the website you want to test and then hit the F12 key on your keyboard. Now, when I hit F12 notice how a panel has opened up on the right. These are Google developer tools and they’re very, very technical. You really don’t want to do anything with them, okay. As a matter of fact if it opens up you can resize it like this, and like that. What I do is I just resize it as narrow as I can get, and the only part I want you to pay attention to here is right up at the top. You see this little icon, and then it gives you a tool tip that says toggle device toolbar, all I want to do is click on that, and what it will do is it will show me the mobile version of this website.

screenshot of page with Chrome developer tools

Now, when I go over here notice how my cursor turns into a round circle, well this is to simulate the typical persons finger rather than a mouse. I can see just without having had to go into Google’s mobile friendly test, I can see just looking at it that the font is way too small. But here’s something else I can do that I could not do either looking on my phone or looking at Google’s mobile friendly test, and that is I can switch between a variety of popular phones. For example, this one here is Galaxy S5. Let’s take a look at this on iPhone X. I did the iPhone X. Now, notice up here it’s got a zoom, 67%, that changed, if you noticed it from last time if I go back to Galaxy S5 you see it’s 85%, well that’s because Google is trying to cram the whole thing.

It’ll shrink it down to show you if you were looking at the phone itself this is how much you could see. Let me go back to the iPhone X, you see it’s got a form factor that’s taller and thinner, and you can also see if somebody is trying to navigate around this it’s going to be really tough on a mobile device. I just tried it there, I clicked on about us, I’m going to click on the lunch menu, here’s the lunch menu. I can scroll up and down, see none of this I can really do with the other two methods, at least not easily. I can go back and forth, I can switch between different ones. If I want to see what the screen would look like at 100% it won’t fit within the browser window but I can still switch to 100%. If I actually had physically the phone it would be a little bit better but still it’s just obvious to me that it’s unacceptable.

And so, I can even, up here at the top I can rotate it. See what it would look like if I rotated the phone, rotate it back. This is extremely handy, very fast, totally free, and it’s all you need to know, is, F12, click on the icon, jump around, and then if you find that your website is not mobile friendly, well, you need to take action. Get somebody who knows what they’re doing, and get them to start making some changes because you really don’t want to leave half of your audience out of your website experience.

I hope this has been useful. At Horizon Web Marketing and Horizon Web Marketing Academy we’re all about helping businesses be able to succeed and make more money online, whether it’s through training at our academy or consulting. Subscribe for more video tips. There’s a big red button down there. It’s also going to be a way for you to get a free SEO checklist for an SEO audit as soon as I stop talking, and so I’m going to stop talking right now.

Again, my name is Ross Barefoot and I’m with the Horizon Web Marketing Academy, until next time.

Website Checker Review: SEOptimer

A Website Checker from Down Under

This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.

In previous video reviews, I’ve covered Neil Patel’s SEO Analyzer and SEO Centro’s SEO Analyzer.  This time around we’ll take a look at an Australian SEO Checker that’s been around since 2012, SEOptimer.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And if you, like me, would prefer to skim text, a verbatim transcript appears below the video.

Do you use any of these tools? Leave us a comment. Do you want us to review your favorite tool? Leave us a comment about that too.

And if you’d like to download our SEO Audit Essentials checklist (which you’ll see in the video), you can get a copy by visiting this page.

Transcript of SEOptimer Video Review

With a sleek, modern interface, SEOptimerclaims to have the “grade to rule all” grades, and that’s a pretty ambitious claim for a free tool that does an SEO check on your website. Now, I don’t really know this company and I don’t even know whether to call it S-E-O optimer or S-E optimer, but any case, we’ll answer the question about the grade to rule all grades in just a minute.

Hi. I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy and we’ve been going through some of the free online tools that are available that will help you to do an SEO check on your website. So, the next one that we’re going to take a look at is SEOptimer and we’re going to just take a quick walk through it and see if it does what it purports to do, which is to give you that grade that rules all grades.

So, when you arrive at the homepage for Seoptimer, you’ll see that it’s a very modern website. It looks like a fair amount of budget has gone into developing it and if you poke around in their website a bit, you’ll see that this tool’s been up and online since 2012, according to the site. The company is in Australia and they have a number of free tools available on their website and they also do SEO consulting services. I’m not really familiar with them as a provider. I don’t really make a recommendation or a criticism, but in my other tab here, we’re going to take a look at a project that I’ve plugged in to see what it looks like when we do an SEO check on that site.

In this case, it’s a site we’ve been using with other similar checkers. It’s called Artisans of Colorado. Right at the top it gives me a letter grade, which is fairly typical for these types of tools. It tells me that I’m ranking a C+, that my page could be better, which of course, is something you could say just about any website that’s out there. Let’s just scroll down a little bit and you can see how they’ve broken this down into a number of different categories. SEO, usability, performance, social and security. Kind of ironic social and security are next to each other, at least for the U.S. market. Now, we’ll drop down, we’ll see the overall grade and then we’ll see that they examined a number of the basic things that should be given attention to. In the header of the website, they’ll take a look at the title tag. They’ll give me a printout of what it contains. Recommendation on its length. Meta description tag. It’ll give me a notification if there’s no title tag or no meta description tag.

screen capture of seoptimer seo letter grade

Drop down a little bit farther here, and it’ll tell me whether there’s a good distribution of text in the header tags for the website. Now, one of the things that I did pick out is it’ll tell me that I have multiple H1 tags. It won’t necessarily give any sort of warning with regard to those, and one of the things that I’d like to see here that it doesn’t have would be, a better inventory right at the front side of these header tags. But, it does have it buried, just a little bit deeper, so in this interface, if I click where it says show more details, there I will see the inventory of contents of those various header tags.

screen capture of seoptimer header tags review

Definitely nice the way they have that. You just have to know to click on the blue button to show more details. The keyword, consistency, will show me some distribution of words and which ones are most common on the page. That’s a good thing. It would be nice if they had two and three keyword phrases as well, but the single keywords are better than nothing, definitely. It’ll also give me a warning on the low content on this page and certainly this page does have minimal, textual content, so that’s a valid warning.

On the image alt attributes, it’s a similar situation to the header tags. You’ve got to click to show them. The one thing here that I’d prefer to see is I’d like to see what the alt attribute says. In this case it’ll tell me which image on the page, this one right here, does not have any text in the alt attribute, but it won’t really give me anything in terms of a recommendation. It also has a section that tells me about the number of backlinks. It gives me a nice overview, here, of Moz’s domain authority, which is one of the industry’s standard numbers, measuring how high quality the backlink structure is. Dropdown here for the link structure. It’ll tell me, and I like this, that it gives me all the various links on the page, along with whether they’re flagged as follow or no-follow. Now, if you’re a beginner with SEO, a lot of this stuff that I’ve been rolling through here, you’re probably going to need to do some research and know how to analyze some of theses elements.

Screen capture of seoptimer analysis of backlink structure

This tool’s a little bit lean on recommendations for absolute beginners, but it does, if you’ve got something else that’s giving you some guidance, it’ll show you some reportage here of what’s going on in your site, that is very useful. I’m going to dropdown here. It’ll show the presence of a robots.txt, XML site map. It takes a look as to whether the site is going to render correctly on mobile, versus tablet, versus desktop. It’ll check a few of the various elements that could be a problem if crawlers need to access your site, which of course, they do. So, it’s good that it checks those things. On the speed check, it’s actually a pretty good test of the page speed info, because it doesn’t just give you a overall low time. It’ll show you the response time of the server. It’ll give you an all-page content loaded and then all-page scripts complete. Now, here again, if you’re not familiar with some of these terms, it’s going to be of limited usefulness to you, but if you know a little bit more, it does give you some useful information and then it will give you a little bit more in terms of the various components of your page that are being used. For example, the number of JavaScript files that are going on.

screen capture of seoptimer page load analysis for seo

And if you’re a programmer, you can use this as kind of a heads up, if you’ve got over usage of some of these elements. Dropdown a little bit here and it will take a look at your social profiles. In the case of this site, we don’t have anything going on, so it’s giving me a red flag on all of these various elements. Then it does have a good check of security. It’ll tell me whether I’m using secure protocol, the SSL right here. It’ll tell me whether HTTPS has been set up correctly and it’ll also tell me whether I’m being reported as having malware embedded on my site. I think that’s very useful. Most of the checkers don’t give us this type of feedback, so I think in that case, it was superior to some of the other tools we’ve taken a look at.

screen capture of seoptimer review of site security

Then, it will give me an overview of some of the various technological components used to build the page. Some of the various, sort of, techy details that are related to it. Then it’ll give me a number of recommendations. In this case, they’re good recommendations. Again, they’re pretty minimal, in the sense that they’ll tell me to execute a link building strategy, but they don’t really tell me how to do that. And to be fair, it’s really hard to teach someone how to, for example, do a link building strategy on a tool that’s a free one-page checker. So, a number of these things here are very good to take a look at. Not going to try to explain each of them. What I am going to do is, I’m going to see how does this stack up, and this is kind of a new thing I’m doing on some of these checkers, in that I’m going to go to our SEO audit checklist.

screen capture of seoptimer seo recommendations

Now, this checklist is a free resource, that we make available to anyone, and as a matter of fact, you can download a copy of this for yourself, and what I’ve started doing is taking a look at our checklist, which has 91 different items on it, and seeing is SEO, and I put here, this is an incorrect statement here, by the way. I need to stop myself right now. See where it says SEO Optimer up here? I kept calling it, in my mind, SEO Optimer, and then, if you go to Seoptimer, you’ll actually go to a site that downloads malware, so please, let me do a verbal correction here that this site, as a matter of fact, I think I’ll do it even though I’ve got the video running, I’m going to change this right here, right now. It’s SE Optimer.com, so make sure you get it right. Don’t make the mistake that I did.

On our 91 checklist, basically, I’ve got two different components that this audit checklist is broken into. The whole thing and then also the technical side of things. So, for technical SEO factors, and most of these checkers are focused on the technical factors, I have 30 different points that we check when we do an SEO audit on the site and they hit nine of these where SE Optimer can actually help you, and you’ll see some of them here. For example, the presence of an XML sitemap. Whether the site speed is acceptable or not. Is the site using HTTPS? Is the domain clean of malicious code, and again, most tools won’t do that. Dangerously invalid HTML, broken links. Is the site mobile friendly? And these things over here, you’ll see them flagged, yes, and yes means that SE Optimer, if you’re using it, could actually help you to clear those items if you’re doing your own audit checklist.

You can see, however, that it’s not going to really hit everything that a professional SEO audit would hit. I can just scroll down here and kind of give you a general overview of all the items that you still need to pay attention to, even if you’re running it. So, although I really like a lot of aspects of this tool and I like the fact that it’s modern, well maintained and so forth, I probably would not agree that it will give you the grade to rule all grades. On our comprehensive SEO audit checklist, it hit 16 out of 91 points. On our technical checklist, it hit 9 out of 30 points. So, good tool, but you will have to do more if you’re going to do a thorough SEO audit on your site. By the way, if you want a professional to do an SEO audit for you, definitely come to Horizon Web Marketing. That’s the type of thing we really love digging our teeth into. And, if you want to learn how to do one for yourself, take a look at the Horizon Web Marketing Academy, that’s the training arm of Horizon Web Marketing, where we teach business people and web masters and basically anyone who has an interest, how they can master a lot of these issues with regard to search engine optimization and perform them on their own or with their own team.

Again, my name is Ross Barefoot with Horizon Web Marketing and Horizon Web Marketing Academy. I appreciate you taking the time and subscribe, down at the bottom, so that you can get the next review, that we do have a website grader and you can stay on top of the best tools that are out there at the lowest cost. Thanks again for watching.

seal like rubber stamp with word audit

Video – How to Use Our SEO Audit Essentials Checklist (7 minutes)

Graphic indicating the free download for the SEO audit checklistHave You Downloaded Our Free SEO Audit Checklist Yet?

(If you haven’t, you can find it here.)

If you have, maybe you’d like a bit of a guided tour. In this brief video I’ll give you an overview and a few insights as to how you might want to use this resource in your own web development and digital marketing.

 

When you watch the video, feel free to post questions in the comments for either this blog post or the video itself. We want to make sure you can get the most out the SEO Audit checklist.

Why should you care about SEO? SEO is Search Engine Optimization to rank higher in search results. Here is a great reference to learn about the value of first page Google results.

Website Tool Review: SEO Analyzer from SEO Centro

Don’t be Fooled by its Old School Appearance

In a lot of ways I really like the SEO Analyzer from SEO Centro, especially its lack of pretension.  After all, an analytical SEO Checker is there to provide a function, not an artistic user interface.  Still, it’s easy to ignore this free tool when you arrive at their home page, mainly because of the blizzard of ads, one of which tried to drive me away with flashing neon.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I guess that’s a downside to a particular virtue of this tool, which is that it doesn’t demand your email address to use it (not to mention your money), but of course you do pay for it in a way; I counted 7 ads in the screenshot below. At least the advertising doesn’t bedevil you with pop-ups or pop-unders.

Picture of home page for SEO analyzer

SEO Nuts and Bolts

Once you get past the ads the approach is simple: input your web page URL (address) and the simplistic, anti-spam “access code” (i.e., the CAPTCHA) and wait a bit for it to do its magic.  Once it has processed your page you’ll have a tabbed interface divided into the following 8 sections:

  • SEO
  • Content
  • Keywords
  • Social Media
  • Usability
  • Reputation
  • Speed
  • Server

Image of the tabs on SEO Centro analyzer

Let’s just cover a few of these in turn.

The SEO Tab

What you’ll find on this tab

  • The page title, whether it is present, how long it is (although the length recommendation is out of date as of this writing), and whether it is “relevant” (it does this by comparing whether the words in the title are found elsewhere on the page).
  • The meta “description” tag (often referred to as simply the description of the page).  Like the title it will see if the description tag is present, and if it is it will give similar output on length and relevancy.
  • Also checks for the presence of robots.txt and robots element in html, as well as the presence of a sitemap.  It doesn’t seem to offer any insight as to the quality of those elements.
  • Under this tab you’ll see a “snippet preview” for desktop, showing you approximately how the page might look if it showed up in search results.
  • Headings are important for SEO, of course, and the SEO Analyzer offers a nice clear table of H usage with contents of each H tag, so you can review on your own.  Of course you need some knowledge of the principle of relevancy to be able to put this table to good use.

What the SEO tab is missing

  • It doesn’t give much guidance on <H> tags, for example I placed 2 <H1>s on page (which is a practice normally frowned up on in SEO) and it didn’t alert me to this.
  • It does not check whether the “www” variant of the website, or something similar called ip canonicalization, is set up correctly.  This is a fine technical point but an important one.
  • I would like to see it check for correct implementation of canonical tags on pages.
  • Also there is no analysis of the SEO properties of the body content that I could see.

The Content Tab

Highlights of what you’ll find on this tab

  • This section cherry picks a couple of technical issues, such as whether your page has a doctype set and whether it is using a technical construct called “frames” that can make the page less Search Engine Friendly (SEF).
  • Gives you a word count, which can alert you to pages that don’t have enough textual content.
  • It offers a recommendation to keep the load size of your page below 250mb, but I find in this age of rich content experiences (often expected by visitors) and widespread adoption of broadband (offered to most consumers of Internet content) a 250mb limit is a bit unrealistic nowadays.
  • This tab also shows a list of links on page and whether they are dofollow or nofollow, which can be moderately useful if you spot a pattern and know what to do about it.
  • It does check to see if the alt attribute of images is being made use of, which is a lower priority relevancy factor in SEO
  • In an effort to help you diagnose page size issues (which will be common if anything over 250mb is viewed as an error, it gives a list of all resources associated with the page that make up that big size, primarily JavaScript (js) and Cascading Style Sheet (css) but as no further explanation is offered you would need a developer’s knowledge for that to help you much.

What the Content tab is missing

  • I would like to see it show the content of those alt image attributes, so I can determine whether they are actually helping the relevancy of the page.
  • For anyone who is not a hard-core SEO, I think there needs to be much more explanation of what to do about many of the results that are reported.  There are indeed summaries on most of these, but they are so brief as to be not helpful to novice SEOs, business or marketing people.

The Keywords Tab

Highlights of what you’ll find on this tab, which is one of the more useful tabs this tool offers.

  • It has a decent keyword cloud, giving a visual representation of the importance of words it finds on the page.
  • You’ll find a number of tables that illustrate how keywords and keyword phrases are used on the page, both single keywords and multi-keyword groupings.
  • The “Top Keywords” section does a fairly decent job of picking out the most relevant phrases.
  • For each of the keywords and phrases it will indicate whether it is used in Title, Description, or any of the H tags on the page.
  • It will also show the keywords used in the anchor text (the clickable part of a link on the page).

What the keywords tab is missing

  • It would be nice to see more data on the keywords being used, such as search volume.

The Social Media Tab

  • Whether structured data is used (primarily Facebook’s Open Graph) to facilitate sharing on social networks.
  • Share data for a limited number of social media networks.

What the Social Media Tab is Missing

  • A check for the existence of Facebook Page, Twitter account, Instagram account.  The only check is for Google+ which is now a footnote to social media

The Usability Tab

  • This tab has a number of useful bits of information, including whether a language declaration is used (which is mainly useful if you serve a mutli lingual audience.
  • More importantly it checks for a couple of settings relevant to mobile usability, such as the presence of a viewport and media queries.

What the Usability Tab is missing

  • The most important missing feature on this page is a preview of the page on mobile vs. desktop screens.

The Speed Tab

  • Information on a lot of specifics related to technical aspects that affect speed.
  • Lots of very brief tips on how to implement the tips that are given.

What the Speed Tab is missing

  • Any non technical information to guide you in using the data that is presented.  The tips that are presented are mainly useful if you already know how to develop websites.

Summary

SEO Analyzer by SEO Centro is a pretty bare-bones tool.  Despite the aging look of the interface and the ad-supported nature of the tool, there’s some handy stuff in here, especially in the keywords tab.  However, I would definitely recommend this tool to someone who already has intermediate or advanced knowledge of SEO, not to the typical SEO beginner.

Do you use the SEO Analyzer by SEO Centro? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

SEO Analyser is a Free SEO Checker, How Does it Stack Up?

Neil Patel’s Free SEO Check Up Tool is Easy to Use

(TL;DR – If you’d rather watch the video review of this tool, click here)

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

Neil Patel is one of the most recognizable names in Digital Marketing. He has his very successful online fingers in a number of different projects. If you do a search for “SEO Checkers,” one of his lead generating website typically comes up in the top 3 (which is a testament to his SEO chops).  This tool is called the “SEO Analyzer.” On the home page of the tool website, it boldly claims: “If you’re struggling to get more visitors to your site, the answer might just lie in this FREE report!” Let’s find out if that’s true.

Picture of SEO Check up tool SEO Analyzer home page

Orange is the new black…or something like that. The current home page for SEO Analyzer greets you with an action oriented field of orange and numerous pop-ups.

Let’s see what insight for struggling web marketers the SEO Analyzer might offer!

First of all, one of the nice things about this tool is that it does not demand your email address to allow you to use it. On the down side of that, you do have to put up with serial pop-up messages, and to dismiss them you have to click on links that say something like “No, I don’t want more traffic.”  C’mon guys, really?

For this analysis, I chose a website called ArtisansOfColorado.com, belonging to friends of mine who will admit the site has been somewhat neglected over the years.

Home page screen capture of artisansofcolorado.com, a website for colorado art and artists

In any case, I think it’s a great site to let a tool like the SEO Analyzer prove its worth, since ArtisansOfColorado.com has never been Search Engine Optimized. It’s the perfect guinea pig.

Page Level SEO Analysis – a Basic 19-Point Check

Screen capture of SEO Score for our test website

ArtisansOfColorado is just a tad above being thrown out of school, with a grade of C-

The first order of priority for SEO Analyzer is a variety of factors that contribute to the success of your site from an SEO perspective. In this case the analysis tells me that the site passed 14 checks and failed or under-performed on 5 other checks. Although this is of course a very short list of checks (Google, for example, uses about 200 ranking signals to evaluate a website and how it will perform in search results), nevertheless, Neil has had his team focus on a manageable list. And the list does include some of the most critical and most often missed factors for SEO novices.

  • Site title tags (presence of one, is it duplicated, too short, too long)
  • Meta description tag (presence of tag, too short, too long, duplicated, etc)
  • The Robots.txt faux pas, i.e. blocking of the page
  • The formation of the URLs
  • Presence of elements that might frustrate Google and Bing, such as flash and iframes
  • Presence of heading tags (e.g. H1, H2, etc) and whether any which are found are too short
  • Poor internal linking practices

If you’re just getting started with SEO, this is a good basic analysis that could be useful in finding some of the key gotchas on your site.

Still, it’s just a start, and numerous factors are not really addressed (for example, SEO Analyzer gave a warning about overly short H2 tags, but neglected to point out that this page doesn’t even have an H1 tag, which is a key missed opportunity for on page optimization).

Page Level Speed Score

screen capture of website seo speed analysis

Here’s the speed score for our test site. These numbers won’t mean much without some context. The actual letter grade is, for some reason, buried in the details.

The SEO Analyzer obviously places a lot of emphasis on the speed component of your web page, as illustrated by the fact that the Page Level Speed Score is placed at the very top of the analytical metrics it offers you. This is certainly in line with current thinking, since the speed with which your page loads is an important factor in how well you do, not only in search results, but also in attracting and retaining visitors to your key pages.

If you click on speed recommendations you’ll be taken to a tabbed box offering three choices:

  • Content analysis
  • Full Report
  • Web Performance

As you might tell from the screen captures below, there’s a fair amount of detail here. Unless you’re comfortable with the technical side of web development, it’s best to just shoot these details over to your web developer (if you have one), or find a web developer (if you don’t) to try to make sense of them and implement them.

Speed analysis screen shot

screen capture of speed recommendations

Time to get a geek involved. This is great detail, but beyond the grasp of non-tech people.

Mobile and Desktop Views

SEO Analyzer addresses the issue of mobile usability by showing you how your page lays out on different devices, although it doesn’t really discuss some of the more technical indicators of mobile usability.  Still, for most beginners, the visual representation is probably the easiest and quickest way to grasp whether your web page is presenting your company properly on that growing percentage of users who will visit your site with their phones. The tool also has a helpful line to show you were a typical user would have to scroll to see more of your message.

screen capture of mobile seo views

Click on the various tabs to see your web page in desktop, tablet, and mobile device views. The orange line shows the “fold,” the invisible line below which your content will only be seen by scrolling.

Backlinks and Indexed Pages

screen capture of a backlinks counter on this SEO checker

The backlinks counter on SEO Analyzer needs to offer more clarity about what its reporting.

This is the weakest section of SEO Analyzer.  The backlinks counter on this page, for example, says that it’s reporting on backlinks to “artisansofcolorado.com,” seeming to indicate that it is reporting on links to the domain.  But on the other hand, it says “websites” linking to artisansofcolorado.com, and in SEO parlance this would be referring domains, a much different metric than backlinks.

Additionally, this number doesn’t match up with other respected services.  Majestic.com reports 173 backlinks and 25 referring domains in their “fresh” index.  Moz.com reports 2,666 links.  So it would be interesting, first to clarify where this number is coming from, secondly if it is reporting on links or referring domains, and finally if it is links to any of the pages on the domain. Until these questions are answered, this metric has limited value.

screen capture of number of pages indexed indicator

This number is perplexing, since Google reports almost 7,000 URLs in its index for this domain.

More disappointing is the number of pages indexed figure. This typically refers to the number of pages that Google reports in its “index” for a particular domain. Although SEO Analyzer doesn’t really specify which index its reporting (after all, in theory it could be Bing), if we make the logical assumption that it is referring to pages in Google’s index then this number is simply wrong.

The usual way to query Google about the results in its index for a domain is to do something called a site search, as indicated in the screen capture.  Google reports almost 8,000 results for this domain, a far cry from zero.

 

 

screen capture of google search results

Keyword Usage Analysis

Like many SEO Checkers, the way that SEO Analyzer handles a context analysis of the text of this pages is to present you with a frequency grid (see screen capture, below).

screen capture of keyword usage grid in SEO analyzer

It divides its results into the number of times a particular keyword appears not only in the body text, but also in key SEO elements such as the <title>, meta description, and headings (all variants, presumably).  It also endeavors to do the same grid for 2-word and 3-word phrases.

screen capture of text usage on web page itselfThis is a useful way to immediately see which words dominate your content, however the 2-word and 3-word phrases often miss the mark, combining words in ways that don’t really make sense, such as the phrase pictured at right, which is listed in the keyword grid as “right place artisans.”

One other minor criticism is combining all the heading <h> elements together.  The SEO importance of an <h1>, for example, is far different than an <h3>, as is its recommended optimization.

But Wait, There’s More…

In this blog post I’ve mainly dealt with the Website Analyzer, but SEO Analyzer also includes two other related tools. The competitor analysis pulls the top-level metrics (Estimated traffic, SEO score, and speed score) for up to 3 other web pages and presents the results. Naturally that’s a very broad measure and doesn’t go very far toward doing a true competition analysis, but it’s something.

There is also a keyword suggestion tool that I find a bit confusing. It is branded as an “Ubersuggest” keyword tool, but doesn’t really operate like Ubersuggest.io (which Neil Patel acquired some months ago). It also states further down that it is providing data from SEMRush, who operate one of the most powerful and comprehensive suite of SEO tools used by professional Internet marketers.

In any case, the keyword tool bundled up on the tools.neilpatel.com site doesn’t appear to be tied into the SEO checker, which is the focus of this series of blog posts, so we don’t really need to say more about it. Since it’s free, feel free to experiment and see what suggestions it gives you.

Summing it Up

Pros: This handy tool from Neil Patel is very easy to use, operates quickly, and doesn’t demand personally identifiable information. It hits some of the major areas of a page where a newcomer might overlook easy opportunities for optimization.

Cons: Some of the metrics are unclear and at least one appears to be inaccurate. We also would like to see more readily available information about how to act on the recommendations given. (That having been said, we would like to point out that Neil’s blog is an excellent resource for learning useful tips and techniques for powering up your Digital Marketing overall.)

Do you use the SEO Analyzer? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

By The Way, We Also Have a Video Review for this Tool