Sale Stoppers: Why Some Websites Never Generate Any Business

man unhappy with website sales stares at screen, line drawing

“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”

Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?

Guess what, you’re part of a vast army of disappointed website owners.

Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”

We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.

We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.

Join us for free, and ask your questions at the end of the webinar.  I’d love to have you attend, and I’m sure you’ll find it a profitable hour.

This webinar is limited to 100 attendees at the live session.  It will be recorded and freely available for only 30 days after the broadcast date, so make sure you sign up today:

The Fundamentals of Keyword Research for SEO

Fundamentals of Keyword Research

Keyword research is a vital piece of your SEO program. Search is based on key words and phrases, as well as interpretation of user intent.

We’ve prepared a one hour free video course based on our SEO training for professionals and corporate marketers.  The course answers questions like:

  • What are the priorities of key customers?
  • What are my ideal clients’ problems (i.e. “pain points”) that they might be researching on line?
  • Are there hidden cross-selling opportunities that we haven’t considered?
  • What are searchers thinking that might reveal new ways to meet to their needs?
  • What search trends are getting stronger over time? And which ones are declining?
  • How can I build a quality keyword list without having to pay an expensive marketing firm?

Some of what you’ll learn:

  • Using Google Trends to better understand regional search behavior
  • The basics of keyword forensics, a more powerful tool than simply “keyword research”
  • How to use Google keyword planner to refine your marketing assumptions

Find answers to these questions and more with our free one hour webinar:

How to Get Set up With Google Search Console

The Only Problem with Google Search Console (formerly Webmaster Tools)

The only problem you might have with setting up Google Search Console is the verification process.  Google wants you to prove that you are authorized for any property you want to analyze or manage with the Search Console.

In this video I will walk you through the basic ways you can verify your website in Search Console using each of 4 different ways.

If you already know the method you want to use to verify your Search Console account with your website, but simply need a quick demo, use the table of contents I’ve included below:

Jump to a specific verification method demonstration:

  • Verification using a domain name registrar – 6:21
  • Using HTML file upload – 7:46
  • Using an HTML tag (example with WordPress) – 11:41
  • Using Google Analytics – 16:13
  • Using Google Tag Manager – Not covered (if you know how to use Tag Manager you probably don’t need this video anyway)





What is a Robots.txt?

Meet an Important File Called “Robots.txt” in this SEO Fundamentals Video

Learn SEO Basics of Search Engine Spiders and Robots

In this short video you’ll get a basic, non-technical explanation for an otherwise pretty geeky subject, namely, how a small text file named robots.txt has the potential to block you completely from Google search results.