SEO Tips and Tricks Archives - Horizon Web Marketing

The Hidden Value of Long-Tail SEO

It is the use of: Less Competitive, Highly Specific Keywords Less Competitive, Highly Specific Keywords Aka “long-tail” keywords https://yoast.com/focus-on-long-tail-keywords/ http://www.searchenginepartner.com/Latest-SEO-News/seo-trends-utilysing-lsi-and-the-long-tail.html Case Study: Amazon Interesting fact: Amazon get 57% of its revenue from long-tail keywords Example: Amazon sells “wireless headsets”, but “Wireless…

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Looking for Some Real World SEO Training?

December 23, 2016
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Kate: Can you imagine a life where everything was just easy? You know, like where you ask for things, and then people just bring them to you? Jack: It's wonderful... - "The Family Man" (2000) Ah yes, wouldn't it be nice…

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Content Marketing Tip #1 – Remember to Prof-Read You’re Headline

There's nothing like a horrible typo or two to wake you up in the morning. Perhaps you already can guess that the mistakes in the title of my article are intentional. But even knowing that, doesn't it jolt your…

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Google-Proofing Your Business, Protect Yourself from Google Algorithm Updates

Eat24 Gives Facebook a Not-So-Fond Farewell In business, your best friend is you. Build up your clientele and customer-base. Sell yourself on your own merits. And most importantly, don’t rely on third parties. Case in point: Eat24. When a popular…

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The Geo of SEO

March 27, 2014
General Topics
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Everyone remembers 8th grade geology class: rock samples, videos about volcanos, Bill Nye the Science Guy, and especially the charts showing the layers of the Earth. Well, at Horizon Web Marketing, we may once again refer to that chart, and…

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Is Your Website Search Engine “Friendly” (Part II)

In Part I of this series I laid out the concept of Search Engine Friendliness and gave you a couple of simple questions whose answers will help you get started with this topic. Today I'll explore 2 more questions for…

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Infographic: 10 Tips to Keep Visitors 20 Seconds

October 8, 2013
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This infographic is a companion to a blog post we published that gives some easy-to-understand tips that anyone can put into practice to make sure their web content has the best chance of engaging site visitors quickly. Here's…

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In Internet Marketing, 10 Will Get You 20

October 8, 2013
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How to Keep a Visitor on Your Site Long Enough to Make Them a Customer According to Internet usability guru Jakob Nielsen, the first 10 seconds are crucial to your online success. Here's what he says: If the Web page…

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We’ll Call this a Hollow SEO Victory

September 30, 2013
Internet Marketing
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This is a quick follow up to the post I did yesterday. In that post I claimed that I could guarantee a #1 ranking in Google virtually immediately. And the proof is in the viewing. Below is my screen capture…

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Google+: Is it Important for Internet Marketing?

September 25, 2013
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Google+ is a Distant Second in Social Media, but It's Having a Powerful Impact on SEO/SEM If you're a social media maven, skip this post. This article is intended for business people who have better things to do than follow…

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