SEO Checker Tool Review: SEO SiteCheckup (video)

An Easy Website Analyzer with a Short Trial Period

SEO SiteCheckup is an online SEO checker that is designed to promote a more complete, subscription based set of SEO tools called SEO Toolbox. Their SiteCheckup tool is free for your first use without inputting your email address, but to see the most complete results you do need to create a free account and start a trial period (no credit card is required however). The tool itself does pretty well for a free SEO analyzer, and in this video I’ll walk you through an overview and see how it stacks up on our SEO Audit checklist scoring system.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

For skimmers and video-phobes (or people that just don’t want to see me talking into a camera), a transcript is provided below.

 

Audio Transcript

Hi, you probably know that we’ve been doing reviews of tool- a class of tool that we call ‘SEO checkers’ or ‘website checkers,’ and these are basically free tools online where you can plug in your website address and then we’ll come back and give you an analysis of the SEO factors that relate to your site. And some of these are pretty good and some of them, not so much.

We’re gonna take the next one that we have in our queue of tools to review. This one is a pretty full-featured tool for what it is, known as ‘SEOs Site CheckUp.’ And so let’s go ahead and see what it gives us and walk through some of the results.

So the site that we’ve been using for this is a project site, let me go over here and show it to you. It’s called ‘Artisans of Colorado.’ And this is basically a site that has not been optimized for search, and a matter of fact, I’ve thrown a couple things into this page here, that I would like to see a tool pick up on as being negative factors. Just a couple of little tests to put things through.

So let’s go over here and see what we get when we run it through SEO’s Site CheckUp. SEO Site CheckUp basically will give you one free review of a website and then if you log in and create a free account with them, for what they call their ‘trial period,’ then it’ll give you a total of 15 site reviews, according to the information that I’ve read online.

Now, when you do this one, like for example, here I did ‘artisansofcolorado.com,’ and it didn’t ask me for an email address to do that, so I liked that feature, I like that I don’t have to plug in an email address. And when I sign up for a free account it doesn’t at that point, ask for a credit card, so I also like that it’s not asking for a credit card.

screenshot 1 of SEO Site Checkup

If you’re just doing a one-time check on a site, this would give you some decent information. Now, in this case, I’ve done it without logging in and it will present some ads here because it’s ad supported, so you can see an ad here for a ‘WP engine,’ in the main body of the page, and one on the right.

It gives you an overall optimization score on the left, in this case 77 out of 100. And then they’ll do a number of different checks and it gives you which ones have failed, which ones have warnings, and which ones have passed. One of the good things about it, it does have a nice PDF download. So if you click it and do the PDF download, it pretty much gives you all of the metrics that we’re gonna be looking at here, as we walk through this page.

It starts out with the most common SEO issues, for example it says, “Meta title, meta description.” Here again, I will give one qualification, which I always do on these tools, and that is none of them really will help you do SEO on your site if you know absolutely nothing about SEO. Now if you’ve got some basic knowledge, they’re very helpful, if you have no knowledge whatsoever, you’re typically gonna have to do a little bit of research as you go. Some of the tools help you with that, some of them don’t. I’ll show you where this tool might help with that.

The ‘title tag’ is extremely important [ed: here’s a link to a free course on optimizing title tags] , it is basically just reflecting it back to me. I would imagine if I had no title tag, it would fail me on this check.

The one thing it didn’t pick up on, is we do have duplicate title tags on this page, which is a no-no, and it doesn’t show me that a duplicate exists, which I would prefer that it does.

It’ll also show me the ‘meta description.’ That doesn’t help you rank higher, but it does influence the way this looks, and that is the snippet that comes back on Google search results page.

screenshot of seo site checkup, SERP snippet preview

It’ll also give you some relevancy factors. In this case, relevance is okay. What are the primary keywords that exist on your site? Now in this case, this one is a little less robust than some of the others we’ve checked in, that it will only do single words in this analysis, and it won’t do two, three, or four letter phrases, as some of them will do that and I find that to be useful.

Then it does a quick and basic check whether the most used keywords appear in your title and meta description, which is useful. And it’ll give you a visual representation of kind of, what is this page going to be most relevant for, by showing you the words that occur the most on the page.

Now wherever it says, “Here get it now,” when you click on that it’s going to take you over to, basically a path where you can set up a free account, a trial account, and I’ll just- before we terminate this review, I’ll show you what it would look like if you do that.

It’ll also go down and give you a review of your ‘H1 headings,’ which is great. It says, “Your page contains H1 headings.” This is another area where I wish it would give me some guidance on the fact that there are two H1s and most SEOs, there’s a little controversy here, but, most SEOs would recommend that there only be one H1 on the page, and it does not alert me to that. Does show me what the H2s are.

It’ll give me whether there’s the presence of a robots.txt, and farther down it actually does a little further analysis on the robots.txt, which is good.

It also looks for the presence of sitemaps. Gives us an alert as to the sitemaps. And these are all technical SEO checks, basically.

It’ll look for broken links. Good thing there.

On the ‘image alt tags,’ this is where you’re actually gonna get some guidance on what’s important about this metric and how to fix it. So if I click on this ‘how to fix,’ it’ll bring up some more text information, also give me a little tutorial video here and I didn’t look at all the tutorial videos they had, but that one, for example, I looked at, and it was a reasonably good video, about three minutes, telling you about the ‘alt’ attribute and why it’s important, what you can do about fixing it.

screen shot of image alt attribute with tutorial video

Same thing with the ‘inline CSS.’ It’ll give you an explanation of why you might wanna take a look at these, the fact that CSS is being used inline and that’s kind of a technical term, and that’s why if you don’t know much about web development, you’re gonna need the little video to figure that one out.

So scrolling down farther, I don’t wanna go through every single one of these here, or I’ll make this a 20 minute video, and I’d rather not. So we’ll go down and take a look at- then the next section, when we get to this point, you’ll notice they’ll give you kind of a little clue, visual clue up at the top, that now you’re in the section of the site that deals with speed and it will give me an alert as to whether the size is too large or not.

I’ll also take a look at a number of technical factors that influence how fast the page comes up on search. Now if you’re non-technical, this is where it’s- you’re really gonna get into the weeds pretty quickly, in terms of stuff that you won’t understand. So, but, really they have no choice here, because to know how to make your page load faster, you really have to get into some technical information.

So where this would be useful, is if you ran this check and you download the PDF, then it’s very useful to send it to whoever does your website maintenance or your development, and say, “Okay, I see a few alerts on things, like your warnings on particular types of speed optimization techniques.” And you can have your developer give you an explanation as to why these are not being made use of or to just go ahead and make your page faster by addressing these issues.

So I won’t linger all over- over all of these because I would imagine most people watching this video are not professional developers, so we’ll go down here and take a look at the server and security. And here’s your little pop-up for a 14-day free trial.

And it’ll check to see if you’re running over ‘https,’ in other words, a secure protocol.

this ‘URL canonicalization test’ is good, I don’t see this on a lot of the SEO checkers, and that’s something that should be checked, on your site, even by a free checker.

Then you’ll go down here, and this is another thing that’s a must have nowadays, and that is, take a look at- it takes a look at whether the site is mobile friendly. Now in this case, it is picking up on the fact that one of the key elements that indicates whether a site is mobile friendly, is missing. From this site, it gives me a preview window, which I like.

screenshot of mobile preview test

And then we go into an advanced SEO section here. And it shows a number of different technical SEO checks that you would take a look at if you were trying to get into a more advanced level of SEO.

One of the things that it does that a lot of sites don’t do, is it checks whether SPF records are set up. And this is very important if you’re doing a lot of, for example, email marketing. If your SPF isn’t set up correctly, probably more of your mail is gonna wind up in your recipient’s spam folders. It’s not really an SEO thing, per se, but I- it was kinda nice that they did a check on that.

And so, here we get to the bottom, and there again, it’ll give you a review of what your medium priority fixes are, what your high priority fixes are, and that’s these here. And on the social media check, it basically- we didn’t spend much time on that, but it shows whether you’re tied into social media accounts or not. And that can influence SEOs, so it’s gonna tell you you fail if you have no social media presence.

So any case, that’s what it looks like when you do the free check. Now if you have logged into their tool and set up a free account, then you get something else that’s very useful and that is ‘the total back links.’ And before, it didn’t really give you, on the free checker, it didn’t really address back links at all. And I think that would have been a deficiency except for the fact that if you create a free account then you can go into it and check on the back links. Looks like it’s actually telling me I’m not signed up, here. And I had created a free account. Let me sign in here real quick.

Okay, so I signed in with the test account that I put up. Now, one thing that I will tell you, is I did actually a dry-run on this video a couple of days ago. I created a test account, a trial account, here, and it expired after two days, even though the website tells that I should’ve had a 14 day free trial. I don’t know if that’s gonna be your experience or not, but, just be advised, you might wanna make use of it right away.

Now if we go down here, you’ll see- now it’s telling me what the SEO score was with the check. And when you set it up for a free trial account, it’ll ask you for a few keywords, it’ll allow you to select competitors and see where you stand- and right here it shows the competitors, where these companies stand in relationship to our site, when it comes to SEO factors. And so that is nice, that you can do that. Again, you’re not gonna be able to keep doing this unless you sign up for a paid account.

And here we’ll go- now we’ll try again, the ‘back links’ check and you can see what it will do, is it will give me the total number of back links, the referring domains. It’ll give me the domain score on this. Now, I couldn’t find out exactly where this domain score was coming and just by the nature of these I have not been checking with the companies, if someone from the companies can tell us that and put it in the comments, that would be great.

And then down here it’ll show me where the back link URL is, the target that it’s pointed to. So, a lot more stuff when you get into it, or at least some more stuff. Along with a ‘keyword position tracker,’ for the keywords you enter. I think you can enter up to five.

All in all, I would say for a- for free access at this level, it’s a pretty good quality tool. It checks a lot of the stuff you would expect a free SEO checker to do.

Let’s go over now, and take a look at how it ranks on our SEO audit essentials checklist. Now this is a free resource that we give you and it’s for a professional SEO audit, so, you’ll notice here our SEO audit check list has a total of 90 different items to check.

SEO Site CheckUp actually is a tool that you could’ve used to clear 20 of these and when it comes to technical factors, we have 30 items on our list, SEO Site CheckUp would’ve cleared, or helped you to clear, nine. And as we go down here, you can see, and I’m not gonna tell you, every one of these again, in interest of time, but a lot of the items on our checklist could’ve been helped by using this particular tool.

screenshot of seo site checkup and our seo audit checklist

Now this 20 is actually not a bad score, you know, it’s a small minimum, but that just illustrates the fact that there’s a lot more to doing an SEO audit than simply running an SEO checker tool over your site.

Just as a reminder, the SEO Audit CheckList is a free download that we offer, a resource that you can use to go through and have a look at the factors that affect your ranking. SEO Site CheckUp is a good starting point for getting into that audit checklist.

Graphic indicating the free download for the SEO audit checklistSo, in any case, I hope that this review has been of some use to you, and, the SEO Audit CheckList that we offer, is a resource that will be of even more use to you.

And if you want to see other reviews and how-to videos and so forth, that we put out in the interest of helping to train business people to do their own SEO, please subscribe to the channel, with the big red button underneath the video, and also, follow the links in the description for this video, in order to get those free resources.

How to Use Google PageSpeed Insights to Judge Your Website Speed (Video)

Google is Increasingly Pushing Website Speed

Now those speedy people at Google have even made website speed a ranking factor. In other words, how fast your website loads could affect where you rank in search results.

Additionally, speed is a factor in how much people like (or don’t like) your website, so even if we leave Google out of the equation, speed is important.

To help website developers to this end, Google offers a free tool called PageSpeed Insights (here’s a link to it) to help you test how fast your site is. Recently Google has enhanced this tool with a new feature to make its results more realistic.

This video will

  • Walk you through using the tool
  • Explain the new feature it offers
  • Tell you some of the limitations and how best to interpret the data it gives you
  • Link you up with some other complementary link tools

Below the video we’ve also provided a transcript for you skimmers.

Audio Transcript

I hope you’re ready for a Google speed test, that’s what we’re going to be doing today and so stick around, I’ll be back in a minute.

Hi, I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy. Now you’ve probably noticed if you’ve been paying attention that Google is a pusher. You know you could say they push many things but I’m talking about how they push speed. Not the drug speed. They’re pushing website load time speed. In other words, they want your webpage to go faster and the way they’re trying to encourage you to do this is by saying that speed is a ranking factor. Let me tell you what a ranking factor is. A ranking factor is simply something that might affect how high or low you show on Google’s search results page. So if you’ve got a website, if you’re in business, if you depend on the internet, you want to show up in search results, you have to take into account anything that’s called a ranking factor and we have to take into account speed.

Take a look at this quote from Google’s latest Webmaster Central blog post. Now this just came out day before yesterday. It says, “Using page speed in mobile search ranking.” And you’ll notice this quote just in the first paragraph, they say that they’ve been using speed in ranking for some time but the signal was focused on desktop searches. Well, now they’re saying that they’re making that a more important factor not just on desktop searches but on mobile searches as well. Now Google recognizes that it’s kind of hard for somebody who owns a website to know exactly how fast their website is for everybody and so they’ve made available some tools to help you out.

One of those tools is something called PageSpeed Insights and that’s the tool we’ll be digging into just a little bit today. Now this is really relevant to us particularly since we’ve recently released a resource called our SEO audit checklist. One of the first items that we have for you to check is site speed and then we break that down into both desktop and mobile site speed. This is kind of gets into a touchy area and so I thought it was helpful or would be helpful if we had a video that explained site speed just a little bit more.

The way I’m doing this and the way I’ve framed this particular video is I started with a search using a pretty competitive, pretty commercial search phrase called best hotel sheets and this is probably top of mind for me because in our consulting business we do have a client who operates within this space and so we’re always looking at their competitors. Let’s take a look at how our client fares when we subject them to Google’s PageSpeed Insights tools.

This is how it lays out. You type in a website address, you can do it for the homepage of your domain or any of your internal pages. And then they’ll give you some results and they’ll be broken down into mobile and desktop results and it’s a tab interface so I’ve got mobile right here, I can click on desktop and I can go back and forth and compare these. The part that’s new, as a matter of fact just within the last month, they’ve introduced a new metric here called speed. In the past we’ve always had this metric that I’m pointing to on the right which I optimization. Now optimization, I’m going to cover that first because it’s a relative scale. It’s from one to a 100 where one would be the worst and 100 would be the best. And so naturally everybody wants to chase a 100 on that scale ’cause that means they’re the best.

And this is a technical measurement. In other words, Google can take any page and just look at the code and say, “Is this page theoretically built for speed or not?” Now in this case, our client scores kind of middle of the road, medium, 77 out of a 100. And the reason Google has added this speed metric on the left is because they realize that there are theoretical measurements and then there are real world measurements. Speed is tied to something called the Chrome User Experience report and this is basically where Google has their analytical stuff installed in their Chrome browser and millions of users either wittingly or unwittingly are sending information back to Google about their browsing experience including how fast webpages load for them. Google is basing this number here, the speed number, on data they’re getting back from people who are actually visiting this site and you can see these numbers line up pretty well. Speed is average, optimization is medium.

screenshot of pagespeed insights using sah

If I take a look at the desktop version I do have an optimization number which is still in the medium range but the speed is unavailable. Well why is that? It’s simply because not enough people have visited this particular website, this particular webpage for Google to be able to get any sort of a realistic measurement. At times, particularly if you’re looking at a lightly traveled website, you’ll see this unavailable showing up. Now I don’t really know whether these numbers will become more robust as Google gathers more data but for right now there’s a number of pages out there and yours might be one of them where those numbers are unavailable.

But what to do they mean? Okay, it says optimization medium. If I go back to this, speed average. Well how’s that really affecting me? Let’s first of all start by taking look at a few of our competitors to see some of the limitations that I run into doing SEO for clients when it comes to Google’s PageSpeed Insights. Here’s another one of their primary competitors for that search term that I showed you a moment ago and in this case it’s a publisher, nymag.com. They’re showing numbers that are pretty good particularly on the mobile they show an optimization of 81 out of a 100, now that’s just about four points above our client. Their speed is showing very fast. Let’s take a look at the desktop version and here you see where we’re starting to get a little bit of a discrepancy because notice their optimization on the desktop is showing as 66 out of a 100, now that’s even below our client’s website but Google does have some data show here and they’re showing that their speed is very, very fast.

screen capture of travelandleisure.com in pagespeed insightsLet’s take another one, this is Travel and Leisure, a major, major website. Here, they show that they really have some developers working on their website that are very focused on speed because in the optimization category on the right, and remember this is kind of a technical assessment of how the site is built. On paper, this site looks really good, 84 out of a 100 is pretty high number. But the speed is only average. Let’s take a look at the desktop version of this. Now we get something that’s really starting to look a little goofy. The optimization for their desktop version of their site is 43 out of a 100, now that’s really low. So in other words, their desktop website was not really built for speed. It was more like built like a delivery truck lumbering down the road. But at the same time, take a look at the speed, it’s showing as fast. So obviously right here we’re seeing that real world data does not always line up with theoretical data.

screen capture of macys.com in pagespeed insights

I’m going to take a look at one more and this is a really big website because the discrepancy here is really great. This is macys.com, not exactly an unknown site, not exactly a small budget operation. But notice their optimization is good, 83. I mean, again, that’s one of the highest numbers out there but take a look at the speed. 3.1 seconds. Now that FCP stands for first content full paint and that’s pretty much geek speak but it means it takes a long time for the visual experience of the customer who is looking at the site. Now Google has said that page speed is a factor, ranking factor in search but I know from looking at Macy’s they are very, very strong in search. So there’s other stuff going on here not just page speed when it comes to search. Going to take a quick look, their desktop we don’t see that kind of discrepancy.

All right, so now if we go back to the real world implementation of this best hotel sheets, I’m not going to scan down here and show you all the results but I will tell you this, if you go back to our customer’s website, we were getting average numbers remember, so middle of the road. Not horrible, not great but we rank number one for most searches on that page whereas a lot of these much faster sites are ranking further down the page. Why is that? Part of this is going back to Google’s blog post if I can find it here. If I go back to that Webmaster Central blog post, let’s take a look at what they say also in this page.

Notice down here in paragraph two, the last sentence. It says, “The intent of the search query is still a very strong signal.” What do they mean by that? The intent of the search query. What they mean is what the person wants is still the important thing to them. What that person is looking for. So a slow page may still rank highly if it has “great relevant content.”

quote highlight from Google Webmaster Central blog post

Now I don’t have some magical window into Google but I can tell you what this tells me and from what I see in working with other clients as well, I would never tell you don’t worry about speed. Speed is a factor. It’s important to build your website to load as quickly as possible, it’s important for good user experience, right? But it is obviously not something you should slave over.

For example, we would not advise our client if we go back to our numbers here, we wouldn’t advise our client that thousands of dollars be poured into trying to get this medium number up to a 90 or a 100. But I see that some people do. I see comments online and I’ll see guys that are basically have devoted dozens of hours if not hundreds of hours to trying to move this number up and I’m going to tell you my suggestion would be, don’t worry about it. Now if you on the other hand, go to this tool, and by the way, a link to anything I’m talking about to a lot of this stuff and a few other resources I’m going to show you are all going to be in the show notes down here in the description. That’s just a digression there to let you know about that.

Let me go back to Macy’s for example. If I had these numbers, I have to tell you, I’d be taking a look at why my mobile site was loading so slowly. I wouldn’t be ignoring that. But if your numbers are middle of the road, here’s what I suggest you do. First of all, check for the search queries where you want to rank or where you are ranking and take a look at your competitors. You can plug anybody’s webpage into PageSpeed Insights. Take a look at how they’re doing. If you’re more or less in a reasonable range, move onto something else. That’s why going back to our audit tool here, you notice how we phrase the question, “Site speed acceptable?” We don’t say, “Site speed a 100. Site speed really terrific. Site speed better than every other competitor.” That’s not what we’re going for here. Site speed acceptable. Now if you see some numbers that really give you some concern, then I’d also double check those numbers. Google doesn’t make perfect tools any more or less than anybody else out there.

Here’s one that we use all the time. It’s called Pingdom. They have a website speed test and they rank Macy’s pretty good on their speed test. Then I go to, if you’re really have somebody who likes to geek this stuff out, I love this tool, it’s called webpagetest.org is the address. And it has page after page, after page of highly let’s say, extremely geek content. This is the page if you’ve got a developer that wants to dig into this stuff, by all means, send them to webpagetest.org and say, “Have at it. Go through it.” You can often get really good suggestions for improving page performance.

Well that pretty much all I wanted to cover for now. Bottom line, the takeaway from this is pay attention to site speed but once you have it in an acceptable range for your industry and compared to the people that you’re competing with, move onto to something else. It would be much better if you put your time into creating great content and convincing other people to link to your site.

Again, my name is Ross Barefoot here at the Horizon Web Marketing Academy. We like to publish videos that will help business people understand SEO and make the most for their website. So definitely if you’re interested in that, if you want to do better, as good as you can in search, hit that red subscribe button down below. If you’d like to see us cover stuff that we haven’t on our channel, leave us a comment. Give us a suggestion. Offer your own experience. It is a discussion. So that’s it for now and I hope to see you back here next time around.

Website Checker Review: SEOptimer

A Website Checker from Down Under

This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.

In previous video reviews, I’ve covered Neil Patel’s SEO Analyzer and SEO Centro’s SEO Analyzer.  This time around we’ll take a look at an Australian SEO Checker that’s been around since 2012, SEOptimer.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And if you, like me, would prefer to skim text, a verbatim transcript appears below the video.

Do you use any of these tools? Leave us a comment. Do you want us to review your favorite tool? Leave us a comment about that too.

And if you’d like to download our SEO Audit Essentials checklist (which you’ll see in the video), you can get a copy by visiting this page.

Transcript of SEOptimer Video Review

With a sleek, modern interface, SEOptimerclaims to have the “grade to rule all” grades, and that’s a pretty ambitious claim for a free tool that does an SEO check on your website. Now, I don’t really know this company and I don’t even know whether to call it S-E-O optimer or S-E optimer, but any case, we’ll answer the question about the grade to rule all grades in just a minute.

Hi. I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy and we’ve been going through some of the free online tools that are available that will help you to do an SEO check on your website. So, the next one that we’re going to take a look at is SEOptimer and we’re going to just take a quick walk through it and see if it does what it purports to do, which is to give you that grade that rules all grades.

So, when you arrive at the homepage for Seoptimer, you’ll see that it’s a very modern website. It looks like a fair amount of budget has gone into developing it and if you poke around in their website a bit, you’ll see that this tool’s been up and online since 2012, according to the site. The company is in Australia and they have a number of free tools available on their website and they also do SEO consulting services. I’m not really familiar with them as a provider. I don’t really make a recommendation or a criticism, but in my other tab here, we’re going to take a look at a project that I’ve plugged in to see what it looks like when we do an SEO check on that site.

In this case, it’s a site we’ve been using with other similar checkers. It’s called Artisans of Colorado. Right at the top it gives me a letter grade, which is fairly typical for these types of tools. It tells me that I’m ranking a C+, that my page could be better, which of course, is something you could say just about any website that’s out there. Let’s just scroll down a little bit and you can see how they’ve broken this down into a number of different categories. SEO, usability, performance, social and security. Kind of ironic social and security are next to each other, at least for the U.S. market. Now, we’ll drop down, we’ll see the overall grade and then we’ll see that they examined a number of the basic things that should be given attention to. In the header of the website, they’ll take a look at the title tag. They’ll give me a printout of what it contains. Recommendation on its length. Meta description tag. It’ll give me a notification if there’s no title tag or no meta description tag.

screen capture of seoptimer seo letter grade

Drop down a little bit farther here, and it’ll tell me whether there’s a good distribution of text in the header tags for the website. Now, one of the things that I did pick out is it’ll tell me that I have multiple H1 tags. It won’t necessarily give any sort of warning with regard to those, and one of the things that I’d like to see here that it doesn’t have would be, a better inventory right at the front side of these header tags. But, it does have it buried, just a little bit deeper, so in this interface, if I click where it says show more details, there I will see the inventory of contents of those various header tags.

screen capture of seoptimer header tags review

Definitely nice the way they have that. You just have to know to click on the blue button to show more details. The keyword, consistency, will show me some distribution of words and which ones are most common on the page. That’s a good thing. It would be nice if they had two and three keyword phrases as well, but the single keywords are better than nothing, definitely. It’ll also give me a warning on the low content on this page and certainly this page does have minimal, textual content, so that’s a valid warning.

On the image alt attributes, it’s a similar situation to the header tags. You’ve got to click to show them. The one thing here that I’d prefer to see is I’d like to see what the alt attribute says. In this case it’ll tell me which image on the page, this one right here, does not have any text in the alt attribute, but it won’t really give me anything in terms of a recommendation. It also has a section that tells me about the number of backlinks. It gives me a nice overview, here, of Moz’s domain authority, which is one of the industry’s standard numbers, measuring how high quality the backlink structure is. Dropdown here for the link structure. It’ll tell me, and I like this, that it gives me all the various links on the page, along with whether they’re flagged as follow or no-follow. Now, if you’re a beginner with SEO, a lot of this stuff that I’ve been rolling through here, you’re probably going to need to do some research and know how to analyze some of theses elements.

Screen capture of seoptimer analysis of backlink structure

This tool’s a little bit lean on recommendations for absolute beginners, but it does, if you’ve got something else that’s giving you some guidance, it’ll show you some reportage here of what’s going on in your site, that is very useful. I’m going to dropdown here. It’ll show the presence of a robots.txt, XML site map. It takes a look as to whether the site is going to render correctly on mobile, versus tablet, versus desktop. It’ll check a few of the various elements that could be a problem if crawlers need to access your site, which of course, they do. So, it’s good that it checks those things. On the speed check, it’s actually a pretty good test of the page speed info, because it doesn’t just give you a overall low time. It’ll show you the response time of the server. It’ll give you an all-page content loaded and then all-page scripts complete. Now, here again, if you’re not familiar with some of these terms, it’s going to be of limited usefulness to you, but if you know a little bit more, it does give you some useful information and then it will give you a little bit more in terms of the various components of your page that are being used. For example, the number of JavaScript files that are going on.

screen capture of seoptimer page load analysis for seo

And if you’re a programmer, you can use this as kind of a heads up, if you’ve got over usage of some of these elements. Dropdown a little bit here and it will take a look at your social profiles. In the case of this site, we don’t have anything going on, so it’s giving me a red flag on all of these various elements. Then it does have a good check of security. It’ll tell me whether I’m using secure protocol, the SSL right here. It’ll tell me whether HTTPS has been set up correctly and it’ll also tell me whether I’m being reported as having malware embedded on my site. I think that’s very useful. Most of the checkers don’t give us this type of feedback, so I think in that case, it was superior to some of the other tools we’ve taken a look at.

screen capture of seoptimer review of site security

Then, it will give me an overview of some of the various technological components used to build the page. Some of the various, sort of, techy details that are related to it. Then it’ll give me a number of recommendations. In this case, they’re good recommendations. Again, they’re pretty minimal, in the sense that they’ll tell me to execute a link building strategy, but they don’t really tell me how to do that. And to be fair, it’s really hard to teach someone how to, for example, do a link building strategy on a tool that’s a free one-page checker. So, a number of these things here are very good to take a look at. Not going to try to explain each of them. What I am going to do is, I’m going to see how does this stack up, and this is kind of a new thing I’m doing on some of these checkers, in that I’m going to go to our SEO audit checklist.

screen capture of seoptimer seo recommendations

Now, this checklist is a free resource, that we make available to anyone, and as a matter of fact, you can download a copy of this for yourself, and what I’ve started doing is taking a look at our checklist, which has 91 different items on it, and seeing is SEO, and I put here, this is an incorrect statement here, by the way. I need to stop myself right now. See where it says SEO Optimer up here? I kept calling it, in my mind, SEO Optimer, and then, if you go to Seoptimer, you’ll actually go to a site that downloads malware, so please, let me do a verbal correction here that this site, as a matter of fact, I think I’ll do it even though I’ve got the video running, I’m going to change this right here, right now. It’s SE Optimer.com, so make sure you get it right. Don’t make the mistake that I did.

On our 91 checklist, basically, I’ve got two different components that this audit checklist is broken into. The whole thing and then also the technical side of things. So, for technical SEO factors, and most of these checkers are focused on the technical factors, I have 30 different points that we check when we do an SEO audit on the site and they hit nine of these where SE Optimer can actually help you, and you’ll see some of them here. For example, the presence of an XML sitemap. Whether the site speed is acceptable or not. Is the site using HTTPS? Is the domain clean of malicious code, and again, most tools won’t do that. Dangerously invalid HTML, broken links. Is the site mobile friendly? And these things over here, you’ll see them flagged, yes, and yes means that SE Optimer, if you’re using it, could actually help you to clear those items if you’re doing your own audit checklist.

You can see, however, that it’s not going to really hit everything that a professional SEO audit would hit. I can just scroll down here and kind of give you a general overview of all the items that you still need to pay attention to, even if you’re running it. So, although I really like a lot of aspects of this tool and I like the fact that it’s modern, well maintained and so forth, I probably would not agree that it will give you the grade to rule all grades. On our comprehensive SEO audit checklist, it hit 16 out of 91 points. On our technical checklist, it hit 9 out of 30 points. So, good tool, but you will have to do more if you’re going to do a thorough SEO audit on your site. By the way, if you want a professional to do an SEO audit for you, definitely come to Horizon Web Marketing. That’s the type of thing we really love digging our teeth into. And, if you want to learn how to do one for yourself, take a look at the Horizon Web Marketing Academy, that’s the training arm of Horizon Web Marketing, where we teach business people and web masters and basically anyone who has an interest, how they can master a lot of these issues with regard to search engine optimization and perform them on their own or with their own team.

Again, my name is Ross Barefoot with Horizon Web Marketing and Horizon Web Marketing Academy. I appreciate you taking the time and subscribe, down at the bottom, so that you can get the next review, that we do have a website grader and you can stay on top of the best tools that are out there at the lowest cost. Thanks again for watching.

Website Tool Review: SEO Analyzer from SEO Centro

Don’t be Fooled by its Old School Appearance

In a lot of ways I really like the SEO Analyzer from SEO Centro, especially its lack of pretension.  After all, an analytical SEO Checker is there to provide a function, not an artistic user interface.  Still, it’s easy to ignore this free tool when you arrive at their home page, mainly because of the blizzard of ads, one of which tried to drive me away with flashing neon.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I guess that’s a downside to a particular virtue of this tool, which is that it doesn’t demand your email address to use it (not to mention your money), but of course you do pay for it in a way; I counted 7 ads in the screenshot below. At least the advertising doesn’t bedevil you with pop-ups or pop-unders.

Picture of home page for SEO analyzer

SEO Nuts and Bolts

Once you get past the ads the approach is simple: input your web page URL (address) and the simplistic, anti-spam “access code” (i.e., the CAPTCHA) and wait a bit for it to do its magic.  Once it has processed your page you’ll have a tabbed interface divided into the following 8 sections:

  • SEO
  • Content
  • Keywords
  • Social Media
  • Usability
  • Reputation
  • Speed
  • Server

Image of the tabs on SEO Centro analyzer

Let’s just cover a few of these in turn.

The SEO Tab

What you’ll find on this tab

  • The page title, whether it is present, how long it is (although the length recommendation is out of date as of this writing), and whether it is “relevant” (it does this by comparing whether the words in the title are found elsewhere on the page).
  • The meta “description” tag (often referred to as simply the description of the page).  Like the title it will see if the description tag is present, and if it is it will give similar output on length and relevancy.
  • Also checks for the presence of robots.txt and robots element in html, as well as the presence of a sitemap.  It doesn’t seem to offer any insight as to the quality of those elements.
  • Under this tab you’ll see a “snippet preview” for desktop, showing you approximately how the page might look if it showed up in search results.
  • Headings are important for SEO, of course, and the SEO Analyzer offers a nice clear table of H usage with contents of each H tag, so you can review on your own.  Of course you need some knowledge of the principle of relevancy to be able to put this table to good use.

What the SEO tab is missing

  • It doesn’t give much guidance on <H> tags, for example I placed 2 <H1>s on page (which is a practice normally frowned up on in SEO) and it didn’t alert me to this.
  • It does not check whether the “www” variant of the website, or something similar called ip canonicalization, is set up correctly.  This is a fine technical point but an important one.
  • I would like to see it check for correct implementation of canonical tags on pages.
  • Also there is no analysis of the SEO properties of the body content that I could see.

The Content Tab

Highlights of what you’ll find on this tab

  • This section cherry picks a couple of technical issues, such as whether your page has a doctype set and whether it is using a technical construct called “frames” that can make the page less Search Engine Friendly (SEF).
  • Gives you a word count, which can alert you to pages that don’t have enough textual content.
  • It offers a recommendation to keep the load size of your page below 250mb, but I find in this age of rich content experiences (often expected by visitors) and widespread adoption of broadband (offered to most consumers of Internet content) a 250mb limit is a bit unrealistic nowadays.
  • This tab also shows a list of links on page and whether they are dofollow or nofollow, which can be moderately useful if you spot a pattern and know what to do about it.
  • It does check to see if the alt attribute of images is being made use of, which is a lower priority relevancy factor in SEO
  • In an effort to help you diagnose page size issues (which will be common if anything over 250mb is viewed as an error, it gives a list of all resources associated with the page that make up that big size, primarily JavaScript (js) and Cascading Style Sheet (css) but as no further explanation is offered you would need a developer’s knowledge for that to help you much.

What the Content tab is missing

  • I would like to see it show the content of those alt image attributes, so I can determine whether they are actually helping the relevancy of the page.
  • For anyone who is not a hard-core SEO, I think there needs to be much more explanation of what to do about many of the results that are reported.  There are indeed summaries on most of these, but they are so brief as to be not helpful to novice SEOs, business or marketing people.

The Keywords Tab

Highlights of what you’ll find on this tab, which is one of the more useful tabs this tool offers.

  • It has a decent keyword cloud, giving a visual representation of the importance of words it finds on the page.
  • You’ll find a number of tables that illustrate how keywords and keyword phrases are used on the page, both single keywords and multi-keyword groupings.
  • The “Top Keywords” section does a fairly decent job of picking out the most relevant phrases.
  • For each of the keywords and phrases it will indicate whether it is used in Title, Description, or any of the H tags on the page.
  • It will also show the keywords used in the anchor text (the clickable part of a link on the page).

What the keywords tab is missing

  • It would be nice to see more data on the keywords being used, such as search volume.

The Social Media Tab

  • Whether structured data is used (primarily Facebook’s Open Graph) to facilitate sharing on social networks.
  • Share data for a limited number of social media networks.

What the Social Media Tab is Missing

  • A check for the existence of Facebook Page, Twitter account, Instagram account.  The only check is for Google+ which is now a footnote to social media

The Usability Tab

  • This tab has a number of useful bits of information, including whether a language declaration is used (which is mainly useful if you serve a mutli lingual audience.
  • More importantly it checks for a couple of settings relevant to mobile usability, such as the presence of a viewport and media queries.

What the Usability Tab is missing

  • The most important missing feature on this page is a preview of the page on mobile vs. desktop screens.

The Speed Tab

  • Information on a lot of specifics related to technical aspects that affect speed.
  • Lots of very brief tips on how to implement the tips that are given.

What the Speed Tab is missing

  • Any non technical information to guide you in using the data that is presented.  The tips that are presented are mainly useful if you already know how to develop websites.

Summary

SEO Analyzer by SEO Centro is a pretty bare-bones tool.  Despite the aging look of the interface and the ad-supported nature of the tool, there’s some handy stuff in here, especially in the keywords tab.  However, I would definitely recommend this tool to someone who already has intermediate or advanced knowledge of SEO, not to the typical SEO beginner.

Do you use the SEO Analyzer by SEO Centro? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

SEO Analyser is a Free SEO Checker, How Does it Stack Up?

Neil Patel’s Free SEO Check Up Tool is Easy to Use

(TL;DR – If you’d rather watch the video review of this tool, click here)

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

Neil Patel is one of the most recognizable names in Digital Marketing. He has his very successful online fingers in a number of different projects. If you do a search for “SEO Checkers,” one of his lead generating website typically comes up in the top 3 (which is a testament to his SEO chops).  This tool is called the “SEO Analyzer.” On the home page of the tool website, it boldly claims: “If you’re struggling to get more visitors to your site, the answer might just lie in this FREE report!” Let’s find out if that’s true.

Picture of SEO Check up tool SEO Analyzer home page

Orange is the new black…or something like that. The current home page for SEO Analyzer greets you with an action oriented field of orange and numerous pop-ups.

Let’s see what insight for struggling web marketers the SEO Analyzer might offer!

First of all, one of the nice things about this tool is that it does not demand your email address to allow you to use it. On the down side of that, you do have to put up with serial pop-up messages, and to dismiss them you have to click on links that say something like “No, I don’t want more traffic.”  C’mon guys, really?

For this analysis, I chose a website called ArtisansOfColorado.com, belonging to friends of mine who will admit the site has been somewhat neglected over the years.

Home page screen capture of artisansofcolorado.com, a website for colorado art and artists

In any case, I think it’s a great site to let a tool like the SEO Analyzer prove its worth, since ArtisansOfColorado.com has never been Search Engine Optimized. It’s the perfect guinea pig.

Page Level SEO Analysis – a Basic 19-Point Check

Screen capture of SEO Score for our test website

ArtisansOfColorado is just a tad above being thrown out of school, with a grade of C-

The first order of priority for SEO Analyzer is a variety of factors that contribute to the success of your site from an SEO perspective. In this case the analysis tells me that the site passed 14 checks and failed or under-performed on 5 other checks. Although this is of course a very short list of checks (Google, for example, uses about 200 ranking signals to evaluate a website and how it will perform in search results), nevertheless, Neil has had his team focus on a manageable list. And the list does include some of the most critical and most often missed factors for SEO novices.

  • Site title tags (presence of one, is it duplicated, too short, too long)
  • Meta description tag (presence of tag, too short, too long, duplicated, etc)
  • The Robots.txt faux pas, i.e. blocking of the page
  • The formation of the URLs
  • Presence of elements that might frustrate Google and Bing, such as flash and iframes
  • Presence of heading tags (e.g. H1, H2, etc) and whether any which are found are too short
  • Poor internal linking practices

If you’re just getting started with SEO, this is a good basic analysis that could be useful in finding some of the key gotchas on your site.

Still, it’s just a start, and numerous factors are not really addressed (for example, SEO Analyzer gave a warning about overly short H2 tags, but neglected to point out that this page doesn’t even have an H1 tag, which is a key missed opportunity for on page optimization).

Page Level Speed Score

screen capture of website seo speed analysis

Here’s the speed score for our test site. These numbers won’t mean much without some context. The actual letter grade is, for some reason, buried in the details.

The SEO Analyzer obviously places a lot of emphasis on the speed component of your web page, as illustrated by the fact that the Page Level Speed Score is placed at the very top of the analytical metrics it offers you. This is certainly in line with current thinking, since the speed with which your page loads is an important factor in how well you do, not only in search results, but also in attracting and retaining visitors to your key pages.

If you click on speed recommendations you’ll be taken to a tabbed box offering three choices:

  • Content analysis
  • Full Report
  • Web Performance

As you might tell from the screen captures below, there’s a fair amount of detail here. Unless you’re comfortable with the technical side of web development, it’s best to just shoot these details over to your web developer (if you have one), or find a web developer (if you don’t) to try to make sense of them and implement them.

Speed analysis screen shot

screen capture of speed recommendations

Time to get a geek involved. This is great detail, but beyond the grasp of non-tech people.

Mobile and Desktop Views

SEO Analyzer addresses the issue of mobile usability by showing you how your page lays out on different devices, although it doesn’t really discuss some of the more technical indicators of mobile usability.  Still, for most beginners, the visual representation is probably the easiest and quickest way to grasp whether your web page is presenting your company properly on that growing percentage of users who will visit your site with their phones. The tool also has a helpful line to show you were a typical user would have to scroll to see more of your message.

screen capture of mobile seo views

Click on the various tabs to see your web page in desktop, tablet, and mobile device views. The orange line shows the “fold,” the invisible line below which your content will only be seen by scrolling.

Backlinks and Indexed Pages

screen capture of a backlinks counter on this SEO checker

The backlinks counter on SEO Analyzer needs to offer more clarity about what its reporting.

This is the weakest section of SEO Analyzer.  The backlinks counter on this page, for example, says that it’s reporting on backlinks to “artisansofcolorado.com,” seeming to indicate that it is reporting on links to the domain.  But on the other hand, it says “websites” linking to artisansofcolorado.com, and in SEO parlance this would be referring domains, a much different metric than backlinks.

Additionally, this number doesn’t match up with other respected services.  Majestic.com reports 173 backlinks and 25 referring domains in their “fresh” index.  Moz.com reports 2,666 links.  So it would be interesting, first to clarify where this number is coming from, secondly if it is reporting on links or referring domains, and finally if it is links to any of the pages on the domain. Until these questions are answered, this metric has limited value.

screen capture of number of pages indexed indicator

This number is perplexing, since Google reports almost 7,000 URLs in its index for this domain.

More disappointing is the number of pages indexed figure. This typically refers to the number of pages that Google reports in its “index” for a particular domain. Although SEO Analyzer doesn’t really specify which index its reporting (after all, in theory it could be Bing), if we make the logical assumption that it is referring to pages in Google’s index then this number is simply wrong.

The usual way to query Google about the results in its index for a domain is to do something called a site search, as indicated in the screen capture.  Google reports almost 8,000 results for this domain, a far cry from zero.

 

 

screen capture of google search results

Keyword Usage Analysis

Like many SEO Checkers, the way that SEO Analyzer handles a context analysis of the text of this pages is to present you with a frequency grid (see screen capture, below).

screen capture of keyword usage grid in SEO analyzer

It divides its results into the number of times a particular keyword appears not only in the body text, but also in key SEO elements such as the <title>, meta description, and headings (all variants, presumably).  It also endeavors to do the same grid for 2-word and 3-word phrases.

screen capture of text usage on web page itselfThis is a useful way to immediately see which words dominate your content, however the 2-word and 3-word phrases often miss the mark, combining words in ways that don’t really make sense, such as the phrase pictured at right, which is listed in the keyword grid as “right place artisans.”

One other minor criticism is combining all the heading <h> elements together.  The SEO importance of an <h1>, for example, is far different than an <h3>, as is its recommended optimization.

But Wait, There’s More…

In this blog post I’ve mainly dealt with the Website Analyzer, but SEO Analyzer also includes two other related tools. The competitor analysis pulls the top-level metrics (Estimated traffic, SEO score, and speed score) for up to 3 other web pages and presents the results. Naturally that’s a very broad measure and doesn’t go very far toward doing a true competition analysis, but it’s something.

There is also a keyword suggestion tool that I find a bit confusing. It is branded as an “Ubersuggest” keyword tool, but doesn’t really operate like Ubersuggest.io (which Neil Patel acquired some months ago). It also states further down that it is providing data from SEMRush, who operate one of the most powerful and comprehensive suite of SEO tools used by professional Internet marketers.

In any case, the keyword tool bundled up on the tools.neilpatel.com site doesn’t appear to be tied into the SEO checker, which is the focus of this series of blog posts, so we don’t really need to say more about it. Since it’s free, feel free to experiment and see what suggestions it gives you.

Summing it Up

Pros: This handy tool from Neil Patel is very easy to use, operates quickly, and doesn’t demand personally identifiable information. It hits some of the major areas of a page where a newcomer might overlook easy opportunities for optimization.

Cons: Some of the metrics are unclear and at least one appears to be inaccurate. We also would like to see more readily available information about how to act on the recommendations given. (That having been said, we would like to point out that Neil’s blog is an excellent resource for learning useful tips and techniques for powering up your Digital Marketing overall.)

Do you use the SEO Analyzer? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

By The Way, We Also Have a Video Review for this Tool