Hubspot Website Grader – Review (Video with Transcript)

One of the Most Well-Known SEO Checkers

By virtue of its position as one of the major players in digital marketing, Hubspot’s SEO checkup tool, the Website Grader, has been used to do an SEO check on literally millions of websites. In this review I take you through the results of a check I did as part of our ongoing series of reviews of free website analyzers. How does Hubspot’s Website Grader stack up? Watch the video here and find out.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And, in case you’d prefer to to read, we’ve included a full audio transcript with screen captures below the video.

Audio Transcript

Hi there. Do deep pockets make for a great SEO check up tool? We’re going to find out in just a minute.

Hi, I’m Ross Barefoot, with Horizon Web Marketing and the Horizon Web Marketing Academy. We’ve been working through a series of free online tools that’ll help you do an SEO check up on your website. Now these SEO checkers are pretty common, there’s a lot of them out there, and many of them are made by small teams of developers, laboring away, sometimes more of a labor of love than anything else, and we’ve reviewed a number of good tools. This time we’re going to turn our attention to a tool developed by one of the big companies out there, a company named Hubspot, that you may or may not have heard of.

Hubspot is a major player in digital marketing. They’ve got a great platform for marketing your business. I can’t really review the platform here, but they also have a lead magnet tool, that is a tool designed to generate interest in their business, called the Website Grader. So we’re going to take a look at that tool and see, okay, this was developed by a company with deep pockets, does it show up in their free SEO checker? So let’s have a look.

When you arrive at the website, you know that you’re dealing with a heavy hitter here because their domain is “grader.com.” That’s a pretty high end type of domain for a company to have, and they’ve got “website” as the sub domain, so it reads website.grader.com. You can see it’s powered by Hubspot at the top, very simple interface. It asks, “how strong is your website?” It asks you to put in the website and they also want your email. Hubspot is great for being out there and trying to build their email list. And I’d first like to point out that Hubspot offers lots of great content online. And so I certainly, nothing in this review should detract from the fact that they’ve really made some positive contributions in the world of digital marketing.

Now we’ve been running a website that we’ve been using as kind of a test website, called Artisans of Colorado, and as you can see, it’s pretty plain. This is what it looks like. And it has not been optimized for search, as a matter of fact, we’ve thrown some errors in there just to see if some of these tools will pick up on the errors. So here’s the report that I get when I run artisansofcolorado.com through Hubspot. It tells me that my site is good. That really makes me feel great. It registers it as an 80.

screen capture of results of website grader evaluationThe thing is as someone who’s done SEO for well, going on forever now, since 2002, I can tell you there is no way artisansofcolorado.com deserves an 80 on any scale in terms of search engine optimization. Let’s take a look at what they’ve talked about here. Says that my performance gets a 20 out 30, my mobile readiness gets 30 out of 30, the SEO gets a 20 out of 30, and security 10 out of 10. Then it gives me a screen capture and then we start to get into some of its results.

Now one thing that probably some of you might like, I personally get tired of and that is, they really indulge in a lot of cute descriptions here, so some copywriter went to town on the informal side of things. But I find this tool to be probably the least useful of any tool that I’ve tested so far. It gives me very little data. I’ll give you one example here, it’s showing me my page speed is slow, it’s just giving me an overall number rather than breaking down into the things that Google looks at like when does the page first start to render, when do people first start to see it as opposed to when it completely loads.

Screen capture of speed results from the website grader test

Very basic metrics. Not enough detail to really tell you whether your site is truly slow, and if it is, what to do about it.

The other thing is they tell me that I might try speeding things up a bit. If I click on any of those links to read more, I’m expecting to see some details associated with that, like what specifically I could improve, and instead it just takes me to a very general blog post, and that’s the case with all of this stuff, like page request, page size and so forth. When I drop down here it’ll tell me that I need compression. It’ll tell me that I’ve got some render blocking going on. So it gives me some information, but not really enough. I’m going to have to find another tool to really tell me what to work on with this site.

It will show me that the site is responsive, and this is what I mean by cute, they say, “now that’s a good looking viewport.” You know after a while I probably would rather just have the information than have it expressed in that particular manner. When I drop down here to SEO, they’ll just take a look at like the very most basic of things, does it have page titles, they’ll give me a yes without showing me what the page title on this page is. Same with meta description.

And one of the things I was a little disappointed at, because Hubspot is really great at producing content, like when I clicked on read more for the meta description tag it takes me to this that’s showing me a capture of a search engine results page from like five years ago. You see the little picture here of Ramesh Ranjan up in the left, that type of search snippet hasn’t been seen in a long time, so this is a pretty old page and with something like a meta description tag as they’re talking about here, Google has just in the last six months changed their specifications on that title two different times, so it’s really important to have more current information. When I drop down I see on security, it just basically tells me that I have a secure site, so that’s good. When it says what should I do next, it’s a pretty short list, four different items. And then they’re basically of course offering me a trial of their software.

Screen capture of how website grader does on the seo audit checklist

By the numbers: Website Grader comes up very low. Not many audit items can be checked off with this free tool.

Now, we have been comparing these tools to our SEO audit checklist and one of the things that we do at Horizon Web Marketing and the consulting side of our business is we will do SEO audits on sites and they’re typically pretty thorough, so we’ve taken each of these tools and we’d say, okay, if I’m using this tool, will it help me to clear a particular item on our SEO audit checklist? So the SEO audit checklist here has a total of 91 different items, and the Hubspot website grader is showing here as having been able to help me clear two out of 91 of those items. That’s about the lowest score that I’ve seen, well it’s definitely the lowest score that I’ve seen.

I’m just going to scroll down here through some of the items on our checklist. It was able to tell me that it’s using HTTPS or a secure protocol. It was able to tell me that the site is mobile friendly. But as far as everything else on our audit checklist, it was not able to help me out at all.

So in terms of using the website grader to actually do an SEO check on your website, I’d say choose one of the other tools that we’ve been looking at. That’s not to say anything disparaging about Hubspot’s platform or any of the other things they offer, and as I’ve said before, I really appreciate all their great content, but this particular tool really is not going to be very useful whether you’re experienced or inexperienced in terms of SEO and digital marketing.

Graphic indicating the free download for the SEO audit checklist

Get your own free copy of our SEO Audit Essentials Checklist.

Now that SEO audit checklist that I showed you online, we do offer as a free resource, and I’m going to put a link down in the description of this video where you can click through and get a copy of that checklist for yourself and start working through it. The checklist also has links to videos and other instructional materials to help you to be able to do some of the checks that we have on our SEO audit checklist.

Also, please subscribe to show your support for our video production and the fact that we’re trying to create content that’s useful for business people out there who are trying to do SEO on their own. So just go ahead and click that subscribe link if you enjoy content like this. Also, please let us know if you have any consulting or SEO training needs. We’d be glad to help you out. Again, my name is Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy, and I’ll see you next time.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

screen capture of Dareboost SEO checker home page

Latest SEO Checker Review: Dareboost (Video)

In our latest series on SEO checkers (aka Website Analyzers, aka SEO check up tools), we take a look at Dareboost. This may not be the best choice for someone who has no technical knowledge of website development, however if you have even a basic level of understanding you will find a lot of value here.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I will take you on a quick tour of the program in the video. For those of you who’d rather read than watch, well, first, more power to you, but secondly, look below the video for our audio transcript.

Audio Transcript

Dare I say it? It’s time for another SEO checker check up. I’ll be right back, in a moment.

Hi, I’m Ross with Horizon Web Marketing and as you probably know, we’ve been working through a number of different, free, SEO check up tools, that are available online, that purport to help you be able to take your webpage and plug it in and see how it can be improved from an SEO perspective.

Now we’ve done a number of these tools, the next one on my list is a tool called ‘Dareboost.’ So, let’s see if Dareboost can get the job done.
Here we see Dareboost when you arrive at the website, actually I’ve been here before, as you can see down here, it knows that I’ve already done a check. Now when we do these, we’re using a demo site, basically, called ‘Artisans of Colorado.’ And we’ve been using the same site throughout so we’d have something to compare.

So I went ahead and plugged Artisans of Colorado into Dareboost and it comes back with, a very familiar interface here, it’s got a numeric grade, it tells me it’s 68%, they’ll tell me it has 11 issues, 15 suggestions for improvement, 63 areas where it has passed the test.

Dareboost is a Fairly Technical SEO Tool that Gets a Lot of Things Right

It does a lot of things right, it is able to spot a lot of issues, but often at a level where you’re gonna have to have some technical knowledge to be able to even understand the issue, much less to be able to correct it.

So let’s just scroll down here and see what it looks like. It puts a lot of weight on the speed test, putting it at the top and center of the report screen here. And it gives me a lot of very good information when it comes to the speed of the website.

It’ll give me details such as the first bite, start render, fully loaded, so in other words, it doesn’t just give you a number, “Oh, your page took X amount of time to load,” and that’s a good thing, because Google is evaluating your page based on things like ‘when does a user first have an experience with your page.’ So in this case, it’s giving me a lot of metrics and then as I drop down below, it’ll give me the tips and best practices.

screen capture of SEO speed metrics

Website speed metrics are granular and front and center.

Now, one of the things I like about this, is that it has a really good filtering mechanism. So that I can switch from all categories for its observations to just a few. Before when I came down here, I had it set to ‘cash policy,’ but you can see immediately, when you start looking at this, that it’s really designed for somebody with technical knowledge. When it allows you to sort your categories by things like ‘browser rendering’ and ‘number of requests’ and ‘cache policy.’

These are things, that if you’re new to SEO, even if you’re experienced with the SEO but you don’t know much about website development, you’re gonna have a hard time wrestling with some of these issues. But if you do have some knowledge of these areas, it gives you a lot of granularity and a lot of detail that’s very, very useful.

So, I’m just going to pick out a few things here, as I go down, and one thing I would like to point out is the interface does allow you to hide or reveal, the information. Like for example, it’s talking here about a critical dependency that’s detected, I was able to drop this down, it tells me about what … It’s referred to as a ‘front end single point of failure.’ Here again, we get into some of the text speak that is very common to Dareboost, when it does one of these checks.

Often Includes Good Supporting Information

Now, I’ve brought up here, this is a different blog post, but one of the things that I also like about Dareboost, is they do give you links, not just to kind of a ‘hover over’ tip on what a particular metric or particular diagnosis is about. But they’ll actually do a pretty good blog post, giving you a lot of information.

screen capture of a technical SEO blogpost on the dareboost site

So if you’ve got patience and if you are able to engage with their information, they’ve done a really good job on a lot of these subjects, of being able to educate you and I’d say that has a lot of value, right there.

As I drop down, I can see … it’ll show me quite a few items here, that require attention.

One of the things that I like, just from an SEO perspective, is they do a thing like, it will check that there’s duplicate title tags on this page. We’ve thrown a duplicate title tag into this page, just to see whether tools would pick up on it, and most tools don’t pick up on the fact that there’s a duplicate title tag. It also gives you a nice preview here of the ‘Cert snippet.’ By snippet, I mean how you’re listing is gonna appear and how your title tag might affect that particular display, in a Google search result.

So let me just kinda scroll down here, you can see there’s a whole lot of speed and optimization issues. And the tool is pretty, I wouldn’t say it’s exclusively focused, but it’s got a heavy emphasis on performance issues. And if you’re a programmer out there, you can see they’ll call you out on things like here that other tools, typically, will not, using the exclamation important declaration, used 578 times, that’s basically something that you put into your CSS code.

And again, unless you’re a developer, you won’t really know what that refers to, but if you are, it kinda shows you how you’re relying on something here, that you probably shouldn’t be relying on so heavily.

So, again, there’s a lot of subtle things this tool will pick up on and I thought that was extremely good. I just don’t think that the tool is really appropriate for someone who’s just getting in to SEO, unless they’re doing it, going through it with their developer or with an SEO professional.

That having been said, once you’re a little bit farther down the path, this could be a very good resource. I’m certainly going to keep Dareboost bookmarked for the future.

Let’s run the numbers on this, as you know we publish an SEO audit check list, at Horizon Web Marketing, and we offer it as a free resource. In the description for this video, I’ll give you a link to be able to download this audit check list. And we modify and update it on a regular basis.

We have a total of 91 items on our SEO audit check list. Of those, 31 are technical factors and these tools tend to be more focused on the technical factors. So we ran a score on Dareboost, basically what we do, is we say, “Okay, on these various items, that our SEO audit would include, would Dareboost give me the information I need to be able to either clear it or fix it or know that there’s a problem.”

Graphic indicating the free download for the SEO audit checklistNow, the numbers here are pretty low, for Dareboost, I don’t think that should be a judgment on the tool, because, again, this check list is more relayed with a lot of items that have to do with things like, “Is the content relevant to your end user,” and so forth. And Dareboost doesn’t claim to be able to do that.

So, the fact that it had got, it hit 11 out of 90 of our points, 6 out of 30 on the technical, would tend to indicate a pretty low score. And here I’ll scroll down, just kinda give you an idea of what these are. But I don’t think that that’s a really- a valid score in terms of judging this tool. I think the tool, overall, is a really neat tool. I like it quite a bit, so, definitely keep it in mind as one of the tools in your toolbox, and make use of it as you have the knowledge and experience to be able to do that.

Now, if you want to get other reviews that we offer on free SEO tools, please subscribe. It’s also great if you subscribe, because it just shows YouTube that you support the channel. So go ahead and hit that subscribe button down below and if you’d like to actually receive notifications of our … of new videos that we publish, when you click on ‘subscribe,’ there’s gonna be a little bell icon next to that button. Just click on that as well, so you can actually get notifications now.

We offer SEO consulting and SEO training at Horizon Web Marketing. Training is through the Horizon Web Marketing Academy. So definitely keep us in mind for any needs that you might have for SEO services or for SEO training, as you pursue your own Search Engine Optimization knowledge.

And I will look forward to seeing you on our next video. Again, my name is Ross Barefoot with Horizon Web Marketing. I’ll see you next time.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

SEO Checker Tool Review: SEO SiteCheckup (video)

An Easy Website Analyzer with a Short Trial Period

SEO SiteCheckup is an online SEO checker that is designed to promote a more complete, subscription based set of SEO tools called SEO Toolbox. Their SiteCheckup tool is free for your first use without inputting your email address, but to see the most complete results you do need to create a free account and start a trial period (no credit card is required however). The tool itself does pretty well for a free SEO analyzer, and in this video I’ll walk you through an overview and see how it stacks up on our SEO Audit checklist scoring system.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

For skimmers and video-phobes (or people that just don’t want to see me talking into a camera), a transcript is provided below.

 

Audio Transcript

Hi, you probably know that we’ve been doing reviews of tool- a class of tool that we call ‘SEO checkers’ or ‘website checkers,’ and these are basically free tools online where you can plug in your website address and then we’ll come back and give you an analysis of the SEO factors that relate to your site. And some of these are pretty good and some of them, not so much.

We’re gonna take the next one that we have in our queue of tools to review. This one is a pretty full-featured tool for what it is, known as ‘SEOs Site CheckUp.’ And so let’s go ahead and see what it gives us and walk through some of the results.

So the site that we’ve been using for this is a project site, let me go over here and show it to you. It’s called ‘Artisans of Colorado.’ And this is basically a site that has not been optimized for search, and a matter of fact, I’ve thrown a couple things into this page here, that I would like to see a tool pick up on as being negative factors. Just a couple of little tests to put things through.

So let’s go over here and see what we get when we run it through SEO’s Site CheckUp. SEO Site CheckUp basically will give you one free review of a website and then if you log in and create a free account with them, for what they call their ‘trial period,’ then it’ll give you a total of 15 site reviews, according to the information that I’ve read online.

Now, when you do this one, like for example, here I did ‘artisansofcolorado.com,’ and it didn’t ask me for an email address to do that, so I liked that feature, I like that I don’t have to plug in an email address. And when I sign up for a free account it doesn’t at that point, ask for a credit card, so I also like that it’s not asking for a credit card.

screenshot 1 of SEO Site Checkup

If you’re just doing a one-time check on a site, this would give you some decent information. Now, in this case, I’ve done it without logging in and it will present some ads here because it’s ad supported, so you can see an ad here for a ‘WP engine,’ in the main body of the page, and one on the right.

It gives you an overall optimization score on the left, in this case 77 out of 100. And then they’ll do a number of different checks and it gives you which ones have failed, which ones have warnings, and which ones have passed. One of the good things about it, it does have a nice PDF download. So if you click it and do the PDF download, it pretty much gives you all of the metrics that we’re gonna be looking at here, as we walk through this page.

It starts out with the most common SEO issues, for example it says, “Meta title, meta description.” Here again, I will give one qualification, which I always do on these tools, and that is none of them really will help you do SEO on your site if you know absolutely nothing about SEO. Now if you’ve got some basic knowledge, they’re very helpful, if you have no knowledge whatsoever, you’re typically gonna have to do a little bit of research as you go. Some of the tools help you with that, some of them don’t. I’ll show you where this tool might help with that.

The ‘title tag’ is extremely important [ed: here’s a link to a free course on optimizing title tags] , it is basically just reflecting it back to me. I would imagine if I had no title tag, it would fail me on this check.

The one thing it didn’t pick up on, is we do have duplicate title tags on this page, which is a no-no, and it doesn’t show me that a duplicate exists, which I would prefer that it does.

It’ll also show me the ‘meta description.’ That doesn’t help you rank higher, but it does influence the way this looks, and that is the snippet that comes back on Google search results page.

screenshot of seo site checkup, SERP snippet preview

It’ll also give you some relevancy factors. In this case, relevance is okay. What are the primary keywords that exist on your site? Now in this case, this one is a little less robust than some of the others we’ve checked in, that it will only do single words in this analysis, and it won’t do two, three, or four letter phrases, as some of them will do that and I find that to be useful.

Then it does a quick and basic check whether the most used keywords appear in your title and meta description, which is useful. And it’ll give you a visual representation of kind of, what is this page going to be most relevant for, by showing you the words that occur the most on the page.

Now wherever it says, “Here get it now,” when you click on that it’s going to take you over to, basically a path where you can set up a free account, a trial account, and I’ll just- before we terminate this review, I’ll show you what it would look like if you do that.

It’ll also go down and give you a review of your ‘H1 headings,’ which is great. It says, “Your page contains H1 headings.” This is another area where I wish it would give me some guidance on the fact that there are two H1s and most SEOs, there’s a little controversy here, but, most SEOs would recommend that there only be one H1 on the page, and it does not alert me to that. Does show me what the H2s are.

It’ll give me whether there’s the presence of a robots.txt, and farther down it actually does a little further analysis on the robots.txt, which is good.

It also looks for the presence of sitemaps. Gives us an alert as to the sitemaps. And these are all technical SEO checks, basically.

It’ll look for broken links. Good thing there.

On the ‘image alt tags,’ this is where you’re actually gonna get some guidance on what’s important about this metric and how to fix it. So if I click on this ‘how to fix,’ it’ll bring up some more text information, also give me a little tutorial video here and I didn’t look at all the tutorial videos they had, but that one, for example, I looked at, and it was a reasonably good video, about three minutes, telling you about the ‘alt’ attribute and why it’s important, what you can do about fixing it.

screen shot of image alt attribute with tutorial video

Same thing with the ‘inline CSS.’ It’ll give you an explanation of why you might wanna take a look at these, the fact that CSS is being used inline and that’s kind of a technical term, and that’s why if you don’t know much about web development, you’re gonna need the little video to figure that one out.

So scrolling down farther, I don’t wanna go through every single one of these here, or I’ll make this a 20 minute video, and I’d rather not. So we’ll go down and take a look at- then the next section, when we get to this point, you’ll notice they’ll give you kind of a little clue, visual clue up at the top, that now you’re in the section of the site that deals with speed and it will give me an alert as to whether the size is too large or not.

I’ll also take a look at a number of technical factors that influence how fast the page comes up on search. Now if you’re non-technical, this is where it’s- you’re really gonna get into the weeds pretty quickly, in terms of stuff that you won’t understand. So, but, really they have no choice here, because to know how to make your page load faster, you really have to get into some technical information.

So where this would be useful, is if you ran this check and you download the PDF, then it’s very useful to send it to whoever does your website maintenance or your development, and say, “Okay, I see a few alerts on things, like your warnings on particular types of speed optimization techniques.” And you can have your developer give you an explanation as to why these are not being made use of or to just go ahead and make your page faster by addressing these issues.

So I won’t linger all over- over all of these because I would imagine most people watching this video are not professional developers, so we’ll go down here and take a look at the server and security. And here’s your little pop-up for a 14-day free trial.

And it’ll check to see if you’re running over ‘https,’ in other words, a secure protocol.

this ‘URL canonicalization test’ is good, I don’t see this on a lot of the SEO checkers, and that’s something that should be checked, on your site, even by a free checker.

Then you’ll go down here, and this is another thing that’s a must have nowadays, and that is, take a look at- it takes a look at whether the site is mobile friendly. Now in this case, it is picking up on the fact that one of the key elements that indicates whether a site is mobile friendly, is missing. From this site, it gives me a preview window, which I like.

screenshot of mobile preview test

And then we go into an advanced SEO section here. And it shows a number of different technical SEO checks that you would take a look at if you were trying to get into a more advanced level of SEO.

One of the things that it does that a lot of sites don’t do, is it checks whether SPF records are set up. And this is very important if you’re doing a lot of, for example, email marketing. If your SPF isn’t set up correctly, probably more of your mail is gonna wind up in your recipient’s spam folders. It’s not really an SEO thing, per se, but I- it was kinda nice that they did a check on that.

And so, here we get to the bottom, and there again, it’ll give you a review of what your medium priority fixes are, what your high priority fixes are, and that’s these here. And on the social media check, it basically- we didn’t spend much time on that, but it shows whether you’re tied into social media accounts or not. And that can influence SEOs, so it’s gonna tell you you fail if you have no social media presence.

So any case, that’s what it looks like when you do the free check. Now if you have logged into their tool and set up a free account, then you get something else that’s very useful and that is ‘the total back links.’ And before, it didn’t really give you, on the free checker, it didn’t really address back links at all. And I think that would have been a deficiency except for the fact that if you create a free account then you can go into it and check on the back links. Looks like it’s actually telling me I’m not signed up, here. And I had created a free account. Let me sign in here real quick.

Okay, so I signed in with the test account that I put up. Now, one thing that I will tell you, is I did actually a dry-run on this video a couple of days ago. I created a test account, a trial account, here, and it expired after two days, even though the website tells that I should’ve had a 14 day free trial. I don’t know if that’s gonna be your experience or not, but, just be advised, you might wanna make use of it right away.

Now if we go down here, you’ll see- now it’s telling me what the SEO score was with the check. And when you set it up for a free trial account, it’ll ask you for a few keywords, it’ll allow you to select competitors and see where you stand- and right here it shows the competitors, where these companies stand in relationship to our site, when it comes to SEO factors. And so that is nice, that you can do that. Again, you’re not gonna be able to keep doing this unless you sign up for a paid account.

And here we’ll go- now we’ll try again, the ‘back links’ check and you can see what it will do, is it will give me the total number of back links, the referring domains. It’ll give me the domain score on this. Now, I couldn’t find out exactly where this domain score was coming and just by the nature of these I have not been checking with the companies, if someone from the companies can tell us that and put it in the comments, that would be great.

And then down here it’ll show me where the back link URL is, the target that it’s pointed to. So, a lot more stuff when you get into it, or at least some more stuff. Along with a ‘keyword position tracker,’ for the keywords you enter. I think you can enter up to five.

All in all, I would say for a- for free access at this level, it’s a pretty good quality tool. It checks a lot of the stuff you would expect a free SEO checker to do.

Let’s go over now, and take a look at how it ranks on our SEO audit essentials checklist. Now this is a free resource that we give you and it’s for a professional SEO audit, so, you’ll notice here our SEO audit check list has a total of 90 different items to check.

SEO Site CheckUp actually is a tool that you could’ve used to clear 20 of these and when it comes to technical factors, we have 30 items on our list, SEO Site CheckUp would’ve cleared, or helped you to clear, nine. And as we go down here, you can see, and I’m not gonna tell you, every one of these again, in interest of time, but a lot of the items on our checklist could’ve been helped by using this particular tool.

screenshot of seo site checkup and our seo audit checklist

Now this 20 is actually not a bad score, you know, it’s a small minimum, but that just illustrates the fact that there’s a lot more to doing an SEO audit than simply running an SEO checker tool over your site.

Just as a reminder, the SEO Audit CheckList is a free download that we offer, a resource that you can use to go through and have a look at the factors that affect your ranking. SEO Site CheckUp is a good starting point for getting into that audit checklist.

Graphic indicating the free download for the SEO audit checklistSo, in any case, I hope that this review has been of some use to you, and, the SEO Audit CheckList that we offer, is a resource that will be of even more use to you.

And if you want to see other reviews and how-to videos and so forth, that we put out in the interest of helping to train business people to do their own SEO, please subscribe to the channel, with the big red button underneath the video, and also, follow the links in the description for this video, in order to get those free resources.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

Website Checker Review: SEOptimer

A Website Checker from Down Under

This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.

In previous video reviews, I’ve covered Neil Patel’s SEO Analyzer and SEO Centro’s SEO Analyzer.  This time around we’ll take a look at an Australian SEO Checker that’s been around since 2012, SEOptimer.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And if you, like me, would prefer to skim text, a verbatim transcript appears below the video.

Do you use any of these tools? Leave us a comment. Do you want us to review your favorite tool? Leave us a comment about that too.

And if you’d like to download our SEO Audit Essentials checklist (which you’ll see in the video), you can get a copy by visiting this page.

Transcript of SEOptimer Video Review

With a sleek, modern interface, SEOptimerclaims to have the “grade to rule all” grades, and that’s a pretty ambitious claim for a free tool that does an SEO check on your website. Now, I don’t really know this company and I don’t even know whether to call it S-E-O optimer or S-E optimer, but any case, we’ll answer the question about the grade to rule all grades in just a minute.

Hi. I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy and we’ve been going through some of the free online tools that are available that will help you to do an SEO check on your website. So, the next one that we’re going to take a look at is SEOptimer and we’re going to just take a quick walk through it and see if it does what it purports to do, which is to give you that grade that rules all grades.

So, when you arrive at the homepage for Seoptimer, you’ll see that it’s a very modern website. It looks like a fair amount of budget has gone into developing it and if you poke around in their website a bit, you’ll see that this tool’s been up and online since 2012, according to the site. The company is in Australia and they have a number of free tools available on their website and they also do SEO consulting services. I’m not really familiar with them as a provider. I don’t really make a recommendation or a criticism, but in my other tab here, we’re going to take a look at a project that I’ve plugged in to see what it looks like when we do an SEO check on that site.

In this case, it’s a site we’ve been using with other similar checkers. It’s called Artisans of Colorado. Right at the top it gives me a letter grade, which is fairly typical for these types of tools. It tells me that I’m ranking a C+, that my page could be better, which of course, is something you could say just about any website that’s out there. Let’s just scroll down a little bit and you can see how they’ve broken this down into a number of different categories. SEO, usability, performance, social and security. Kind of ironic social and security are next to each other, at least for the U.S. market. Now, we’ll drop down, we’ll see the overall grade and then we’ll see that they examined a number of the basic things that should be given attention to. In the header of the website, they’ll take a look at the title tag. They’ll give me a printout of what it contains. Recommendation on its length. Meta description tag. It’ll give me a notification if there’s no title tag or no meta description tag.

screen capture of seoptimer seo letter grade

Drop down a little bit farther here, and it’ll tell me whether there’s a good distribution of text in the header tags for the website. Now, one of the things that I did pick out is it’ll tell me that I have multiple H1 tags. It won’t necessarily give any sort of warning with regard to those, and one of the things that I’d like to see here that it doesn’t have would be, a better inventory right at the front side of these header tags. But, it does have it buried, just a little bit deeper, so in this interface, if I click where it says show more details, there I will see the inventory of contents of those various header tags.

screen capture of seoptimer header tags review

Definitely nice the way they have that. You just have to know to click on the blue button to show more details. The keyword, consistency, will show me some distribution of words and which ones are most common on the page. That’s a good thing. It would be nice if they had two and three keyword phrases as well, but the single keywords are better than nothing, definitely. It’ll also give me a warning on the low content on this page and certainly this page does have minimal, textual content, so that’s a valid warning.

On the image alt attributes, it’s a similar situation to the header tags. You’ve got to click to show them. The one thing here that I’d prefer to see is I’d like to see what the alt attribute says. In this case it’ll tell me which image on the page, this one right here, does not have any text in the alt attribute, but it won’t really give me anything in terms of a recommendation. It also has a section that tells me about the number of backlinks. It gives me a nice overview, here, of Moz’s domain authority, which is one of the industry’s standard numbers, measuring how high quality the backlink structure is. Dropdown here for the link structure. It’ll tell me, and I like this, that it gives me all the various links on the page, along with whether they’re flagged as follow or no-follow. Now, if you’re a beginner with SEO, a lot of this stuff that I’ve been rolling through here, you’re probably going to need to do some research and know how to analyze some of theses elements.

Screen capture of seoptimer analysis of backlink structure

This tool’s a little bit lean on recommendations for absolute beginners, but it does, if you’ve got something else that’s giving you some guidance, it’ll show you some reportage here of what’s going on in your site, that is very useful. I’m going to dropdown here. It’ll show the presence of a robots.txt, XML site map. It takes a look as to whether the site is going to render correctly on mobile, versus tablet, versus desktop. It’ll check a few of the various elements that could be a problem if crawlers need to access your site, which of course, they do. So, it’s good that it checks those things. On the speed check, it’s actually a pretty good test of the page speed info, because it doesn’t just give you a overall low time. It’ll show you the response time of the server. It’ll give you an all-page content loaded and then all-page scripts complete. Now, here again, if you’re not familiar with some of these terms, it’s going to be of limited usefulness to you, but if you know a little bit more, it does give you some useful information and then it will give you a little bit more in terms of the various components of your page that are being used. For example, the number of JavaScript files that are going on.

screen capture of seoptimer page load analysis for seo

And if you’re a programmer, you can use this as kind of a heads up, if you’ve got over usage of some of these elements. Dropdown a little bit here and it will take a look at your social profiles. In the case of this site, we don’t have anything going on, so it’s giving me a red flag on all of these various elements. Then it does have a good check of security. It’ll tell me whether I’m using secure protocol, the SSL right here. It’ll tell me whether HTTPS has been set up correctly and it’ll also tell me whether I’m being reported as having malware embedded on my site. I think that’s very useful. Most of the checkers don’t give us this type of feedback, so I think in that case, it was superior to some of the other tools we’ve taken a look at.

screen capture of seoptimer review of site security

Then, it will give me an overview of some of the various technological components used to build the page. Some of the various, sort of, techy details that are related to it. Then it’ll give me a number of recommendations. In this case, they’re good recommendations. Again, they’re pretty minimal, in the sense that they’ll tell me to execute a link building strategy, but they don’t really tell me how to do that. And to be fair, it’s really hard to teach someone how to, for example, do a link building strategy on a tool that’s a free one-page checker. So, a number of these things here are very good to take a look at. Not going to try to explain each of them. What I am going to do is, I’m going to see how does this stack up, and this is kind of a new thing I’m doing on some of these checkers, in that I’m going to go to our SEO audit checklist.

screen capture of seoptimer seo recommendations

Now, this checklist is a free resource, that we make available to anyone, and as a matter of fact, you can download a copy of this for yourself, and what I’ve started doing is taking a look at our checklist, which has 91 different items on it, and seeing is SEO, and I put here, this is an incorrect statement here, by the way. I need to stop myself right now. See where it says SEO Optimer up here? I kept calling it, in my mind, SEO Optimer, and then, if you go to Seoptimer, you’ll actually go to a site that downloads malware, so please, let me do a verbal correction here that this site, as a matter of fact, I think I’ll do it even though I’ve got the video running, I’m going to change this right here, right now. It’s SE Optimer.com, so make sure you get it right. Don’t make the mistake that I did.

On our 91 checklist, basically, I’ve got two different components that this audit checklist is broken into. The whole thing and then also the technical side of things. So, for technical SEO factors, and most of these checkers are focused on the technical factors, I have 30 different points that we check when we do an SEO audit on the site and they hit nine of these where SE Optimer can actually help you, and you’ll see some of them here. For example, the presence of an XML sitemap. Whether the site speed is acceptable or not. Is the site using HTTPS? Is the domain clean of malicious code, and again, most tools won’t do that. Dangerously invalid HTML, broken links. Is the site mobile friendly? And these things over here, you’ll see them flagged, yes, and yes means that SE Optimer, if you’re using it, could actually help you to clear those items if you’re doing your own audit checklist.

You can see, however, that it’s not going to really hit everything that a professional SEO audit would hit. I can just scroll down here and kind of give you a general overview of all the items that you still need to pay attention to, even if you’re running it. So, although I really like a lot of aspects of this tool and I like the fact that it’s modern, well maintained and so forth, I probably would not agree that it will give you the grade to rule all grades. On our comprehensive SEO audit checklist, it hit 16 out of 91 points. On our technical checklist, it hit 9 out of 30 points. So, good tool, but you will have to do more if you’re going to do a thorough SEO audit on your site. By the way, if you want a professional to do an SEO audit for you, definitely come to Horizon Web Marketing. That’s the type of thing we really love digging our teeth into. And, if you want to learn how to do one for yourself, take a look at the Horizon Web Marketing Academy, that’s the training arm of Horizon Web Marketing, where we teach business people and web masters and basically anyone who has an interest, how they can master a lot of these issues with regard to search engine optimization and perform them on their own or with their own team.

Again, my name is Ross Barefoot with Horizon Web Marketing and Horizon Web Marketing Academy. I appreciate you taking the time and subscribe, down at the bottom, so that you can get the next review, that we do have a website grader and you can stay on top of the best tools that are out there at the lowest cost. Thanks again for watching.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.
      

Website Tool Review: SEO Analyzer from SEO Centro

Don’t be Fooled by its Old School Appearance

In a lot of ways I really like the SEO Analyzer from SEO Centro, especially its lack of pretension.  After all, an analytical SEO Checker is there to provide a function, not an artistic user interface.  Still, it’s easy to ignore this free tool when you arrive at their home page, mainly because of the blizzard of ads, one of which tried to drive me away with flashing neon.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I guess that’s a downside to a particular virtue of this tool, which is that it doesn’t demand your email address to use it (not to mention your money), but of course you do pay for it in a way; I counted 7 ads in the screenshot below. At least the advertising doesn’t bedevil you with pop-ups or pop-unders.

Picture of home page for SEO analyzer

SEO Nuts and Bolts

Once you get past the ads the approach is simple: input your web page URL (address) and the simplistic, anti-spam “access code” (i.e., the CAPTCHA) and wait a bit for it to do its magic.  Once it has processed your page you’ll have a tabbed interface divided into the following 8 sections:

  • SEO
  • Content
  • Keywords
  • Social Media
  • Usability
  • Reputation
  • Speed
  • Server

Image of the tabs on SEO Centro analyzer

Let’s just cover a few of these in turn.

The SEO Tab

What you’ll find on this tab

  • The page title, whether it is present, how long it is (although the length recommendation is out of date as of this writing), and whether it is “relevant” (it does this by comparing whether the words in the title are found elsewhere on the page).
  • The meta “description” tag (often referred to as simply the description of the page).  Like the title it will see if the description tag is present, and if it is it will give similar output on length and relevancy.
  • Also checks for the presence of robots.txt and robots element in html, as well as the presence of a sitemap.  It doesn’t seem to offer any insight as to the quality of those elements.
  • Under this tab you’ll see a “snippet preview” for desktop, showing you approximately how the page might look if it showed up in search results.
  • Headings are important for SEO, of course, and the SEO Analyzer offers a nice clear table of H usage with contents of each H tag, so you can review on your own.  Of course you need some knowledge of the principle of relevancy to be able to put this table to good use.

What the SEO tab is missing

  • It doesn’t give much guidance on <H> tags, for example I placed 2 <H1>s on page (which is a practice normally frowned up on in SEO) and it didn’t alert me to this.
  • It does not check whether the “www” variant of the website, or something similar called ip canonicalization, is set up correctly.  This is a fine technical point but an important one.
  • I would like to see it check for correct implementation of canonical tags on pages.
  • Also there is no analysis of the SEO properties of the body content that I could see.

The Content Tab

Highlights of what you’ll find on this tab

  • This section cherry picks a couple of technical issues, such as whether your page has a doctype set and whether it is using a technical construct called “frames” that can make the page less Search Engine Friendly (SEF).
  • Gives you a word count, which can alert you to pages that don’t have enough textual content.
  • It offers a recommendation to keep the load size of your page below 250mb, but I find in this age of rich content experiences (often expected by visitors) and widespread adoption of broadband (offered to most consumers of Internet content) a 250mb limit is a bit unrealistic nowadays.
  • This tab also shows a list of links on page and whether they are dofollow or nofollow, which can be moderately useful if you spot a pattern and know what to do about it.
  • It does check to see if the alt attribute of images is being made use of, which is a lower priority relevancy factor in SEO
  • In an effort to help you diagnose page size issues (which will be common if anything over 250mb is viewed as an error, it gives a list of all resources associated with the page that make up that big size, primarily JavaScript (js) and Cascading Style Sheet (css) but as no further explanation is offered you would need a developer’s knowledge for that to help you much.

What the Content tab is missing

  • I would like to see it show the content of those alt image attributes, so I can determine whether they are actually helping the relevancy of the page.
  • For anyone who is not a hard-core SEO, I think there needs to be much more explanation of what to do about many of the results that are reported.  There are indeed summaries on most of these, but they are so brief as to be not helpful to novice SEOs, business or marketing people.

The Keywords Tab

Highlights of what you’ll find on this tab, which is one of the more useful tabs this tool offers.

  • It has a decent keyword cloud, giving a visual representation of the importance of words it finds on the page.
  • You’ll find a number of tables that illustrate how keywords and keyword phrases are used on the page, both single keywords and multi-keyword groupings.
  • The “Top Keywords” section does a fairly decent job of picking out the most relevant phrases.
  • For each of the keywords and phrases it will indicate whether it is used in Title, Description, or any of the H tags on the page.
  • It will also show the keywords used in the anchor text (the clickable part of a link on the page).

What the keywords tab is missing

  • It would be nice to see more data on the keywords being used, such as search volume.

The Social Media Tab

  • Whether structured data is used (primarily Facebook’s Open Graph) to facilitate sharing on social networks.
  • Share data for a limited number of social media networks.

What the Social Media Tab is Missing

  • A check for the existence of Facebook Page, Twitter account, Instagram account.  The only check is for Google+ which is now a footnote to social media

The Usability Tab

  • This tab has a number of useful bits of information, including whether a language declaration is used (which is mainly useful if you serve a mutli lingual audience.
  • More importantly it checks for a couple of settings relevant to mobile usability, such as the presence of a viewport and media queries.

What the Usability Tab is missing

  • The most important missing feature on this page is a preview of the page on mobile vs. desktop screens.

The Speed Tab

  • Information on a lot of specifics related to technical aspects that affect speed.
  • Lots of very brief tips on how to implement the tips that are given.

What the Speed Tab is missing

  • Any non technical information to guide you in using the data that is presented.  The tips that are presented are mainly useful if you already know how to develop websites.

Summary

SEO Analyzer by SEO Centro is a pretty bare-bones tool.  Despite the aging look of the interface and the ad-supported nature of the tool, there’s some handy stuff in here, especially in the keywords tab.  However, I would definitely recommend this tool to someone who already has intermediate or advanced knowledge of SEO, not to the typical SEO beginner.

Do you use the SEO Analyzer by SEO Centro? Do you see important things this post overlooks? Do you have a similar tool you’d like to recommend for future reviews?  Feel free to post a comment below. And subscribe to this post to be automatically notified of other reviews soon to come in our SEO Checkers review series.

Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.