In our latest series on SEO checkers (aka Website Analyzers, aka SEO check up tools), we take a look at Dareboost. This may not be the best choice for someone who has no technical knowledge of website development, however if you have even a basic level of understanding you will find a lot of value here.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I will take you on a quick tour of the program in the video. For those of you who’d rather read than watch, well, first, more power to you, but secondly, look below the video for our audio transcript.

Audio Transcript

Dare I say it? It’s time for another SEO checker check up. I’ll be right back, in a moment.

Hi, I’m Ross with Horizon Web Marketing and as you probably know, we’ve been working through a number of different, free, SEO check up tools, that are available online, that purport to help you be able to take your webpage and plug it in and see how it can be improved from an SEO perspective.

Now we’ve done a number of these tools, the next one on my list is a tool called ‘Dareboost.’ So, let’s see if Dareboost can get the job done.
Here we see Dareboost when you arrive at the website, actually I’ve been here before, as you can see down here, it knows that I’ve already done a check. Now when we do these, we’re using a demo site, basically, called ‘Artisans of Colorado.’ And we’ve been using the same site throughout so we’d have something to compare.

So I went ahead and plugged Artisans of Colorado into Dareboost and it comes back with, a very familiar interface here, it’s got a numeric grade, it tells me it’s 68%, they’ll tell me it has 11 issues, 15 suggestions for improvement, 63 areas where it has passed the test.

Dareboost is a Fairly Technical SEO Tool that Gets a Lot of Things Right

It does a lot of things right, it is able to spot a lot of issues, but often at a level where you’re gonna have to have some technical knowledge to be able to even understand the issue, much less to be able to correct it.

So let’s just scroll down here and see what it looks like. It puts a lot of weight on the speed test, putting it at the top and center of the report screen here. And it gives me a lot of very good information when it comes to the speed of the website.

It’ll give me details such as the first bite, start render, fully loaded, so in other words, it doesn’t just give you a number, “Oh, your page took X amount of time to load,” and that’s a good thing, because Google is evaluating your page based on things like ‘when does a user first have an experience with your page.’ So in this case, it’s giving me a lot of metrics and then as I drop down below, it’ll give me the tips and best practices.

Website speed metrics are granular and front and center.

Now, one of the things I like about this, is that it has a really good filtering mechanism. So that I can switch from all categories for its observations to just a few. Before when I came down here, I had it set to ‘cash policy,’ but you can see immediately, when you start looking at this, that it’s really designed for somebody with technical knowledge. When it allows you to sort your categories by things like ‘browser rendering’ and ‘number of requests’ and ‘cache policy.’

These are things, that if you’re new to SEO, even if you’re experienced with the SEO but you don’t know much about website development, you’re gonna have a hard time wrestling with some of these issues. But if you do have some knowledge of these areas, it gives you a lot of granularity and a lot of detail that’s very, very useful.

So, I’m just going to pick out a few things here, as I go down, and one thing I would like to point out is the interface does allow you to hide or reveal, the information. Like for example, it’s talking here about a critical dependency that’s detected, I was able to drop this down, it tells me about what … It’s referred to as a ‘front end single point of failure.’ Here again, we get into some of the text speak that is very common to Dareboost, when it does one of these checks.

Often Includes Good Supporting Information

Now, I’ve brought up here, this is a different blog post, but one of the things that I also like about Dareboost, is they do give you links, not just to kind of a ‘hover over’ tip on what a particular metric or particular diagnosis is about. But they’ll actually do a pretty good blog post, giving you a lot of information.

So if you’ve got patience and if you are able to engage with their information, they’ve done a really good job on a lot of these subjects, of being able to educate you and I’d say that has a lot of value, right there.

As I drop down, I can see … it’ll show me quite a few items here, that require attention.

One of the things that I like, just from an SEO perspective, is they do a thing like, it will check that there’s duplicate title tags on this page. We’ve thrown a duplicate title tag into this page, just to see whether tools would pick up on it, and most tools don’t pick up on the fact that there’s a duplicate title tag. It also gives you a nice preview here of the ‘Cert snippet.’ By snippet, I mean how you’re listing is gonna appear and how your title tag might affect that particular display, in a Google search result.

So let me just kinda scroll down here, you can see there’s a whole lot of speed and optimization issues. And the tool is pretty, I wouldn’t say it’s exclusively focused, but it’s got a heavy emphasis on performance issues. And if you’re a programmer out there, you can see they’ll call you out on things like here that other tools, typically, will not, using the exclamation important declaration, used 578 times, that’s basically something that you put into your CSS code.

And again, unless you’re a developer, you won’t really know what that refers to, but if you are, it kinda shows you how you’re relying on something here, that you probably shouldn’t be relying on so heavily.

So, again, there’s a lot of subtle things this tool will pick up on and I thought that was extremely good. I just don’t think that the tool is really appropriate for someone who’s just getting in to SEO, unless they’re doing it, going through it with their developer or with an SEO professional.

That having been said, once you’re a little bit farther down the path, this could be a very good resource. I’m certainly going to keep Dareboost bookmarked for the future.

Let’s run the numbers on this, as you know we publish an SEO audit check list, at Horizon Web Marketing, and we offer it as a free resource. In the description for this video, I’ll give you a link to be able to download this audit check list. And we modify and update it on a regular basis.

We have a total of 91 items on our SEO audit check list. Of those, 31 are technical factors and these tools tend to be more focused on the technical factors. So we ran a score on Dareboost, basically what we do, is we say, “Okay, on these various items, that our SEO audit would include, would Dareboost give me the information I need to be able to either clear it or fix it or know that there’s a problem.”

Now, the numbers here are pretty low, for Dareboost, I don’t think that should be a judgment on the tool, because, again, this check list is more relayed with a lot of items that have to do with things like, “Is the content relevant to your end user,” and so forth. And Dareboost doesn’t claim to be able to do that.

So, the fact that it had got, it hit 11 out of 90 of our points, 6 out of 30 on the technical, would tend to indicate a pretty low score. And here I’ll scroll down, just kinda give you an idea of what these are. But I don’t think that that’s a really- a valid score in terms of judging this tool. I think the tool, overall, is a really neat tool. I like it quite a bit, so, definitely keep it in mind as one of the tools in your toolbox, and make use of it as you have the knowledge and experience to be able to do that.

Now, if you want to get other reviews that we offer on free SEO tools, please subscribe. It’s also great if you subscribe, because it just shows YouTube that you support the channel. So go ahead and hit that subscribe button down below and if you’d like to actually receive notifications of our … of new videos that we publish, when you click on ‘subscribe,’ there’s gonna be a little bell icon next to that button. Just click on that as well, so you can actually get notifications now.

We offer SEO consulting and SEO training at Horizon Web Marketing. Training is through the Horizon Web Marketing Academy. So definitely keep us in mind for any needs that you might have for SEO services or for SEO training, as you pursue your own Search Engine Optimization knowledge.

And I will look forward to seeing you on our next video. Again, my name is Ross Barefoot with Horizon Web Marketing. I’ll see you next time.

Ross Barefoot

Ross Barefoot got his start in small business managing an importing company in the bicycle industry.  While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.

https://www.horizonwebmarketing.com