Screen capture of Google Webmaster Tools, 2006

How to Verify and Get Started with Google Search Console

If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.

The thumbnail image for the YouTube SEO part one course

Our YouTube SEO How-to Series has Begun – See Part 1 for Free

In this first part of what is expected to be a 3-part series we discuss the importance of YouTube for business marketing because of its critical role both as a stand-alone search engine, and as a provider of results to Google’s main search engine.

Google Analytics How To Video: Give Another Company Access to Your Account the Safe Way

When we start doing SEO and digital marketing for a new client we always need to request access to their Google Analytics accounts. In most cases where companies have used SEO and marketing agencies or consultants in the past, they have shared their Google login credentials as a way to let that entity into their account. So how does that sound to you? Well, if you have even a moderately cautious nature you probably hesitate to give the keys to your Google Analytics account to just anyone, much less a company you’re just beginning a relationship with.

And you don’t have to. Any professional digital marketing agency should be more than satisfied with the solution illustrated in this video. Use it and keep your analytics account secure!

Transcript

Hi. This is Ross with Horizon Web Marketing and this is a quick tutorial video to show you how to add a user to your Google Analytics account in order to give them access to the account. So here you’ll see, this is a demo of Google Analytics account and I’m assuming at this point that you know how to log yourself into Google Analytics.

And if you do [log into Google Analytics] you normally are given this dashboard or one that looks similar to it. And now you have an opportunity to add a user and we often will make a request of clients that we work with that they give us access to their Google Analytics account so that we can either manage it or do diagnostics on their site.

So you go down to the lower left there where it says Admin. Click on that and you’ll be given this panel here and Google allows you to change things that have to do with your account, your property or your view. Now you don’t need to understand what those three things are in order to do this process.

All you need to do is go to the account level which is normally where we need to have access. Click on User Management. It will show you what users are already granted access to this particular account. And then you’ll notice up here at the top right there’s a little blue or a white plus and a blue circle. You click on that and then we’re going to click on Add New Users.

Then you need to be able to do an email address that is a valid email address. So in this case I’m going to say Ross@HorizonWebMarketing. Then you have the chance to leave this by default. It’s checked and that is to notify new users by email. But if the person you’re adding doesn’t need to get an email you can just go ahead and un-tick that.

And then you also have a chance here to be able to enable certain levels of permissions. Now normally when we ask for access to account we want to have all permissions at least above the line here. Now to give full permissions you also need to tick this box here that says Manage Users and normally is you want somebody to be able to add other users to your Google Analytics account you’re going to have tick that box.
With respect to, for example giving access to a SEO Agency typically they’re going to want to have access these three and if you tick the top box here it’s going to by default, enable the other two. So at this point we are done with our job and now that new user is going to appear. And here I am, Ross@HorizonWebMarketing and then you’ll be able to see what the various levels of permissions are under the permissions column.

And once you’re done all you have to do is exit out. You can go back to the home screen of your Google Analytics property and you’re done. I hope this has been useful.

Our Next SEO Workshop Training is Coming Up Soon!

Picture of hammer and bent nails with phrase "tired of getting SEO wrong" placed on workshops pageSEO Workshops are part of our training mission at Horizon Web Marketing

Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.

But we also take that training to a more formal level with our Horizon Web Marketing Academy, which offers, among other resources, the opportunity for anyone to learn SEO in a live workshop setting. All our workshops are led by yours truly, and it’s truly the best part of my job. I love connecting with students around SEO concepts they’ve never properly understood and watching them finally “get it.”

Our 5-day program is progressive and structured to begin at a very basic level. Even if you’ve never done SEO, this workshop will get you started. On days 1 and 2 we cover the basics of SEO, and in days 3-5 we take you into more advanced topics.

Our next scheduled workshops are in Las Vegas (Aug 6-10) and Denver (Sep 10-14) (Sign up links are at the bottom of this post)

Here’s how our program unfolds:

Day 1 – Foundations

  • How Search Engines operate and how they interact with your website
  • What SEO is and how it can help you succeed online
  • A 6-step system for getting results quickly
  • Keyword and market research
  • On page optimization

Day 2 – Digging In

  • External linking strategies
  • Internal linking strategies
  • Staying out of trouble with the search engines
  • Blogging for SEO
  • Introduction to local SEO
  • Creativity

Day 3 – Advanced Topics

  • Advanced keyword research
  • Video SEO
  • Advanced local SEO
  • Concepts: Semantic search, natural language search and more
  • Mobile and SEO

Day 4 – Google Day

  • Google AdWords overview
  • Google Analytics
  • Google Search Console

Day 5 – Technical SEO and more

  • Structured data (schema)
  • Technical traps and pitfalls
  • Competitive intelligence
  • Social media
  • Persuasive copywriting

SEO Training Workshop Sign Up Links

If you want to finally do SEO the right way, and you’re tired of trying to figure that out by wading through a hodge podge of SEO videos on YouTube, you owe it to yourself to sign up for one of our SEO workshops. Sign up links are below for all the courses.

Las Vegas, the Week of August 6th, 2018

Complete SEO training, 5-Day Course, August 6-10 – Closed

Basic SEO training, 2-Day Course, August 6-7 – Closed

Advanced SEO training, 3-Day Course, August 8-10 – Closed

Denver, the Week of September 10th, 2018

Complete SEO training, 5-Day Course, September 10-14 – Closed

Basic SEO training, 2-Day Course, September 10-11 – Closed

Advanced SEO training, 3-Day Course, September 12-14 – Closed

screen capture of Dareboost SEO checker home page

Latest SEO Checker Review: Dareboost (Video)

In our latest series on SEO checkers (aka Website Analyzers, aka SEO check up tools), we take a look at Dareboost. This may not be the best choice for someone who has no technical knowledge of website development, however if you have even a basic level of understanding you will find a lot of value here.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

I will take you on a quick tour of the program in the video. For those of you who’d rather read than watch, well, first, more power to you, but secondly, look below the video for our audio transcript.

Audio Transcript

Dare I say it? It’s time for another SEO checker check up. I’ll be right back, in a moment.

Hi, I’m Ross with Horizon Web Marketing and as you probably know, we’ve been working through a number of different, free, SEO check up tools, that are available online, that purport to help you be able to take your webpage and plug it in and see how it can be improved from an SEO perspective.

Now we’ve done a number of these tools, the next one on my list is a tool called ‘Dareboost.’ So, let’s see if Dareboost can get the job done.
Here we see Dareboost when you arrive at the website, actually I’ve been here before, as you can see down here, it knows that I’ve already done a check. Now when we do these, we’re using a demo site, basically, called ‘Artisans of Colorado.’ And we’ve been using the same site throughout so we’d have something to compare.

So I went ahead and plugged Artisans of Colorado into Dareboost and it comes back with, a very familiar interface here, it’s got a numeric grade, it tells me it’s 68%, they’ll tell me it has 11 issues, 15 suggestions for improvement, 63 areas where it has passed the test.

Dareboost is a Fairly Technical SEO Tool that Gets a Lot of Things Right

It does a lot of things right, it is able to spot a lot of issues, but often at a level where you’re gonna have to have some technical knowledge to be able to even understand the issue, much less to be able to correct it.

So let’s just scroll down here and see what it looks like. It puts a lot of weight on the speed test, putting it at the top and center of the report screen here. And it gives me a lot of very good information when it comes to the speed of the website.

It’ll give me details such as the first bite, start render, fully loaded, so in other words, it doesn’t just give you a number, “Oh, your page took X amount of time to load,” and that’s a good thing, because Google is evaluating your page based on things like ‘when does a user first have an experience with your page.’ So in this case, it’s giving me a lot of metrics and then as I drop down below, it’ll give me the tips and best practices.

screen capture of SEO speed metrics

Website speed metrics are granular and front and center.

Now, one of the things I like about this, is that it has a really good filtering mechanism. So that I can switch from all categories for its observations to just a few. Before when I came down here, I had it set to ‘cash policy,’ but you can see immediately, when you start looking at this, that it’s really designed for somebody with technical knowledge. When it allows you to sort your categories by things like ‘browser rendering’ and ‘number of requests’ and ‘cache policy.’

These are things, that if you’re new to SEO, even if you’re experienced with the SEO but you don’t know much about website development, you’re gonna have a hard time wrestling with some of these issues. But if you do have some knowledge of these areas, it gives you a lot of granularity and a lot of detail that’s very, very useful.

So, I’m just going to pick out a few things here, as I go down, and one thing I would like to point out is the interface does allow you to hide or reveal, the information. Like for example, it’s talking here about a critical dependency that’s detected, I was able to drop this down, it tells me about what … It’s referred to as a ‘front end single point of failure.’ Here again, we get into some of the text speak that is very common to Dareboost, when it does one of these checks.

Often Includes Good Supporting Information

Now, I’ve brought up here, this is a different blog post, but one of the things that I also like about Dareboost, is they do give you links, not just to kind of a ‘hover over’ tip on what a particular metric or particular diagnosis is about. But they’ll actually do a pretty good blog post, giving you a lot of information.

screen capture of a technical SEO blogpost on the dareboost site

So if you’ve got patience and if you are able to engage with their information, they’ve done a really good job on a lot of these subjects, of being able to educate you and I’d say that has a lot of value, right there.

As I drop down, I can see … it’ll show me quite a few items here, that require attention.

One of the things that I like, just from an SEO perspective, is they do a thing like, it will check that there’s duplicate title tags on this page. We’ve thrown a duplicate title tag into this page, just to see whether tools would pick up on it, and most tools don’t pick up on the fact that there’s a duplicate title tag. It also gives you a nice preview here of the ‘Cert snippet.’ By snippet, I mean how you’re listing is gonna appear and how your title tag might affect that particular display, in a Google search result.

So let me just kinda scroll down here, you can see there’s a whole lot of speed and optimization issues. And the tool is pretty, I wouldn’t say it’s exclusively focused, but it’s got a heavy emphasis on performance issues. And if you’re a programmer out there, you can see they’ll call you out on things like here that other tools, typically, will not, using the exclamation important declaration, used 578 times, that’s basically something that you put into your CSS code.

And again, unless you’re a developer, you won’t really know what that refers to, but if you are, it kinda shows you how you’re relying on something here, that you probably shouldn’t be relying on so heavily.

So, again, there’s a lot of subtle things this tool will pick up on and I thought that was extremely good. I just don’t think that the tool is really appropriate for someone who’s just getting in to SEO, unless they’re doing it, going through it with their developer or with an SEO professional.

That having been said, once you’re a little bit farther down the path, this could be a very good resource. I’m certainly going to keep Dareboost bookmarked for the future.

Let’s run the numbers on this, as you know we publish an SEO audit check list, at Horizon Web Marketing, and we offer it as a free resource. In the description for this video, I’ll give you a link to be able to download this audit check list. And we modify and update it on a regular basis.

We have a total of 91 items on our SEO audit check list. Of those, 31 are technical factors and these tools tend to be more focused on the technical factors. So we ran a score on Dareboost, basically what we do, is we say, “Okay, on these various items, that our SEO audit would include, would Dareboost give me the information I need to be able to either clear it or fix it or know that there’s a problem.”

Graphic indicating the free download for the SEO audit checklistNow, the numbers here are pretty low, for Dareboost, I don’t think that should be a judgment on the tool, because, again, this check list is more relayed with a lot of items that have to do with things like, “Is the content relevant to your end user,” and so forth. And Dareboost doesn’t claim to be able to do that.

So, the fact that it had got, it hit 11 out of 90 of our points, 6 out of 30 on the technical, would tend to indicate a pretty low score. And here I’ll scroll down, just kinda give you an idea of what these are. But I don’t think that that’s a really- a valid score in terms of judging this tool. I think the tool, overall, is a really neat tool. I like it quite a bit, so, definitely keep it in mind as one of the tools in your toolbox, and make use of it as you have the knowledge and experience to be able to do that.

Now, if you want to get other reviews that we offer on free SEO tools, please subscribe. It’s also great if you subscribe, because it just shows YouTube that you support the channel. So go ahead and hit that subscribe button down below and if you’d like to actually receive notifications of our … of new videos that we publish, when you click on ‘subscribe,’ there’s gonna be a little bell icon next to that button. Just click on that as well, so you can actually get notifications now.

We offer SEO consulting and SEO training at Horizon Web Marketing. Training is through the Horizon Web Marketing Academy. So definitely keep us in mind for any needs that you might have for SEO services or for SEO training, as you pursue your own Search Engine Optimization knowledge.

And I will look forward to seeing you on our next video. Again, my name is Ross Barefoot with Horizon Web Marketing. I’ll see you next time.