picture of keys illustrate adding users

How to Add a User to Google Analytics (and 6 more “add user” how to’s)

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picture of keys illustrate adding users

Adding a user to Google Analytics is easy!

  1. Log in to Google Analytics with your usual login credentials
  2. Click on the “gear” icon or the word “Admin” in the lower left of the screen
  3. At the Account level (the far left column of choices), click on  “User Management”
  4. In the pop-up overlay, click on the blue circle with a white “plus” sign in the top right corner
  5. Enter the email address of the person you want to add (it has to be an email that can log into a Google account, whether or not it’s a gmail account)
  6. Specify the level of privileges you want to assign to the user in the lower part of the screen that appears
  7. Click “Add” (blue button at the top right of the screen)

This is just one of the how to’s that we need to walk new clients through when we start serving their digital marketing program. So, to make it easier to see the instructions that are relevant, we created a playlist of 7 videos that will show you how to add a user to:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Google Merchant Center
  • WordPress Dashboard
  • YouTube Channel

If you’ve just started in digital marketing delegation, whether to an agency or employees, you’ll have to share access to critical properties. NEVER pass around your credentials to do that. These videos show you a better way.

(Do you need a video that we haven’t made yet? Tell us in the comments!)

To Our Agency Friends: Feel Free to User these Resources for Your New Clients

Below the embedded playlist below, there’s a link to the playlist itself. These videos are meant to be useful to our clients, but if they add value to your operation, we certainly don’t mind you sharing them.

Care to share?

Here’s a shareable link to the playlist: https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB

Just need to access a specific “How to Grant Access” video?

Here are some direct links you can use:

Or, copy the code below and you can embed the full playlist on your own website customer service page.


<iframe 
src="https://www.youtube.com/embed/videoseries?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB&rel=0" 
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">
</iframe>

Screen capture of Google Webmaster Tools, 2006

How to Verify and Get Started with Google Search Console

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If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.

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The thumbnail image for the YouTube SEO part one course

Our YouTube SEO How-to Series has Begun – See Part 1 for Free

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In this first part of what is expected to be a 3-part series we discuss the importance of YouTube for business marketing because of its critical role both as a stand-alone search engine, and as a provider of results to Google’s main search engine.

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Google Analytics How To Video: Give Another Company Access to Your Account the Safe Way

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When we start doing SEO and digital marketing for a new client we always need to request access to their Google Analytics accounts. In most cases where companies have used SEO and marketing agencies or consultants in the past, they have shared their Google login credentials as a way to let that entity into their account. So how does that sound to you? Well, if you have even a moderately cautious nature you probably hesitate to give the keys to your Google Analytics account to just anyone, much less a company you’re just beginning a relationship with.

And you don’t have to. Any professional digital marketing agency should be more than satisfied with the solution illustrated in this video. Use it and keep your analytics account secure!

Transcript

Hi. This is Ross with Horizon Web Marketing and this is a quick tutorial video to show you how to add a user to your Google Analytics account in order to give them access to the account. So here you’ll see, this is a demo of Google Analytics account and I’m assuming at this point that you know how to log yourself into Google Analytics.

And if you do [log into Google Analytics] you normally are given this dashboard or one that looks similar to it. And now you have an opportunity to add a user and we often will make a request of clients that we work with that they give us access to their Google Analytics account so that we can either manage it or do diagnostics on their site.

So you go down to the lower left there where it says Admin. Click on that and you’ll be given this panel here and Google allows you to change things that have to do with your account, your property or your view. Now you don’t need to understand what those three things are in order to do this process.

All you need to do is go to the account level which is normally where we need to have access. Click on User Management. It will show you what users are already granted access to this particular account. And then you’ll notice up here at the top right there’s a little blue or a white plus and a blue circle. You click on that and then we’re going to click on Add New Users.

Then you need to be able to do an email address that is a valid email address. So in this case I’m going to say Ross@HorizonWebMarketing. Then you have the chance to leave this by default. It’s checked and that is to notify new users by email. But if the person you’re adding doesn’t need to get an email you can just go ahead and un-tick that.

And then you also have a chance here to be able to enable certain levels of permissions. Now normally when we ask for access to account we want to have all permissions at least above the line here. Now to give full permissions you also need to tick this box here that says Manage Users and normally is you want somebody to be able to add other users to your Google Analytics account you’re going to have tick that box.
With respect to, for example giving access to a SEO Agency typically they’re going to want to have access these three and if you tick the top box here it’s going to by default, enable the other two. So at this point we are done with our job and now that new user is going to appear. And here I am, Ross@HorizonWebMarketing and then you’ll be able to see what the various levels of permissions are under the permissions column.

And once you’re done all you have to do is exit out. You can go back to the home screen of your Google Analytics property and you’re done. I hope this has been useful.

Our Next SEO Workshop Training is Coming Up Soon!

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Picture of hammer and bent nails with phrase "tired of getting SEO wrong" placed on workshops pageSEO Workshops are part of our training mission at Horizon Web Marketing

Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.

But we also take that training to a more formal level with our Horizon Web Marketing Academy, which offers, among other resources, the opportunity for anyone to learn SEO in a live workshop setting. All our workshops are led by yours truly, and it’s truly the best part of my job. I love connecting with students around SEO concepts they’ve never properly understood and watching them finally “get it.”

Our 5-day program is progressive and structured to begin at a very basic level. Even if you’ve never done SEO, this workshop will get you started. On days 1 and 2 we cover the basics of SEO, and in days 3-5 we take you into more advanced topics.

Our next scheduled workshops are in Las Vegas (Aug 6-10) and Denver (Sep 10-14) (Sign up links are at the bottom of this post)

Here’s how our program unfolds:

Day 1 – Foundations

  • How Search Engines operate and how they interact with your website
  • What SEO is and how it can help you succeed online
  • A 6-step system for getting results quickly
  • Keyword and market research
  • On page optimization

Day 2 – Digging In

  • External linking strategies
  • Internal linking strategies
  • Staying out of trouble with the search engines
  • Blogging for SEO
  • Introduction to local SEO
  • Creativity

Day 3 – Advanced Topics

  • Advanced keyword research
  • Video SEO
  • Advanced local SEO
  • Concepts: Semantic search, natural language search and more
  • Mobile and SEO

Day 4 – Google Day

  • Google AdWords overview
  • Google Analytics
  • Google Search Console

Day 5 – Technical SEO and more

  • Structured data (schema)
  • Technical traps and pitfalls
  • Competitive intelligence
  • Social media
  • Persuasive copywriting

SEO Training Workshop Sign Up Links

If you want to finally do SEO the right way, and you’re tired of trying to figure that out by wading through a hodge podge of SEO videos on YouTube, you owe it to yourself to sign up for one of our SEO workshops. Sign up links are below for all the courses.

Las Vegas, the Week of August 6th, 2018

Complete SEO training, 5-Day Course, August 6-10 – Closed

Basic SEO training, 2-Day Course, August 6-7 – Closed

Advanced SEO training, 3-Day Course, August 8-10 – Closed

Denver, the Week of September 10th, 2018

Complete SEO training, 5-Day Course, September 10-14 – Closed

Basic SEO training, 2-Day Course, September 10-11 – Closed

Advanced SEO training, 3-Day Course, September 12-14 – Closed