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Business owners have a powerful tool available in their quest to get more visibility in Google. Introducing our free Masterclass on getting started with Google My Business. It shows you how to find, claim, and verify your business in GMB. If you’ve ever been confused and intimidated by Google’s free GMB service, this course is a great starting point. And it’s free!
Update as of 12/12/20: This class is now live! This Google My Business Course Comes with 12 Months of Free Updates If you follow us here at Horizon Web Marketing you know that our passion is for training business people to untangle the world of digital marketing. We...
Working with an SEO agency or even delegating digital marketing tasks to employees requires that you let them access properties like Google Analytics. Here’s how to get that done in the best manner possible.
If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.
In this first part of what is expected to be a 3-part series we discuss the importance of YouTube for business marketing because of its critical role both as a stand-alone search engine, and as a provider of results to Google’s main search engine.
When we start doing SEO and digital marketing for a new client we always need to request access to their Google Analytics accounts. In most cases where companies have used SEO and marketing agencies or consultants in the past, they have shared their Google login...
Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.
This free SEO checkup tool does a lot of useful checks of your website. It does require a bit of website development understanding to get the most out of it. Our video review walks you through the high points.
This is another video (with audio transcript) in our series of SEO Audit Essentials how-to’s. In this video I discuss one of the items we always check when we’re doing an audit on a website, namely whether it’s running on secure protocol (in other words, using “https” instead of “http”), and then, if it is, whether that https protocol has been implemented correctly (often it has not).
Companies often have bad experiences with SEO agencies and decide the solution is to bring SEO in-house. That can be a good choice, or a very bad one, depending on whether the company avoids the most common mistakes of bringing SEO in-house. In this video we explain the most common 7 mistakes.
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