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Link Building Strategies for DIY SEOs

Link-building plays a vital role in the success of a business. But it’s a time-consuming process that requires knowledge, skill, and patience. But, by using the right strategies, it doesn’t have to be complicated. This article lays out a strategy any website owner can follow.

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How to Verify and Get Started with Google Search Console

If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.

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Is Your Website Infected with Malware? Free Tools to Help You Check.

Do you know that “bad actors” on the internet will try to infect your site with malware and spam in ways so subtle that you don’t even know they’ve done it? And often they aren’t after your secrets, they just need your website to help them blast spam emails, practice negative SEO, or host hundreds of advertising pages you don’t even know about. In this video (with audio transcript) we take a look at a number of other tools that require no technical expertise to use, and we find that they are not all created equal.

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Secure Protocol 101: How to Check the HTTPS Implementation of Your Website (video)

This is another video (with audio transcript) in our series of SEO Audit Essentials how-to’s. In this video I discuss one of the items we always check when we’re doing an audit on a website, namely whether it’s running on secure protocol (in other words, using “https” instead of “http”), and then, if it is, whether that https protocol has been implemented correctly (often it has not).

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How to Set the Preferred Domain in Google Search Console

Why you should set the preferred domain and instructions on how to do it, this blog post and video will give you instructions. You might not know it, but there are two versions of your website, and it’s important for you to know which one has priority, and then to tell Google about it in the Search Console.

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