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What Marie Kondo Taught Me About Digital Marketing

Dare I Say It? Even Your Website Might Benefit from "Less is More" TL;DR – The highlights Marie Kondo has taught the world – and me – a method for deciding what is clutter, and what is not, and the value of getting rid of what is We can apply the principle to our...

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Secure Protocol 101: How to Check the HTTPS Implementation of Your Website (video)

This is another video (with audio transcript) in our series of SEO Audit Essentials how-to’s. In this video I discuss one of the items we always check when we’re doing an audit on a website, namely whether it’s running on secure protocol (in other words, using “https” instead of “http”), and then, if it is, whether that https protocol has been implemented correctly (often it has not).

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Mobile Friendly and the Busy CEO: C-Suite SEO Tip #2

Many C-Suite executives, owners, and managers have not really engaged with the notion of their company website being mobile-friendly. In this video I give examples of large companies that haven’t paid attention and I explain the dangers of this. This brief video gives you reasons to engage with this issue now.

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Is Your Website Search Engine “Friendly” (Part III)

In Part I of this series (6 Questions to Ask that Will Help You Determine Whether Your Website is Search Engine Friendly) I discussed the need to make your website search engine friendly before you try to do Search Engine Optimization.  I think this is a...

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Is Your Website Search Engine “Friendly” (Part II)

In Part I of this series I laid out the concept of Search Engine Friendliness and gave you a couple of simple questions whose answers will help you get started with this topic. Today I'll explore 2 more questions for you or your developer to dig a little deeper....

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Infographic: 10 Tips to Keep Visitors 20 Seconds

This infographic is a companion to a blog post we published that gives some easy-to-understand tips that anyone can put into practice to make sure their web content has the best chance of engaging site visitors quickly.     Here's a snippet of the infographic:...

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In Internet Marketing, 10 Will Get You 20

How to Keep a Visitor on Your Site Long Enough to Make Them a Customer According to Internet usability guru Jakob Nielsen, the first 10 seconds are crucial to your online success.  Here's what he says: If the Web page survives this first — extremely harsh —...

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Website and SEO Services: Like Peas and Carrots

Often when companies go in search of SEO services on the web they are thinking of "SEO" as a service separate from website design.  I can understand that, for a couple of good reasons. First Reason SEO Services are often Divorced from Website Services: Lack of...

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