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The CFO’s Guide to Demystifying Internet Marketing
Resources

For information on ordering Roy’s book, go to https://cfointernetguide.com/ 

Jump to resources for:

Chapter 1

Link #1

“Rating Internet Marketing ROI”
GetResponse.com survey of 2,500 marketers

Permission granted by Kath Pay of Holistic Email Marketing and Michal Leszcznski of GetResponse in their article “Email Marketing & Beyond: Global Industry Benchmarks 2017″

Link #2

“Finance vs Marketing: Differing Agendas”
Proving Marketing to Execs, MarketingProfs

https://www.marketingprofs.com/articles/2021/44769/proving-marketing-to-execs-part-2

Chapter 2

Link #3

“How Much Should Your Website Cost?”
How Much Should a Website Cost? Web.Search.Social

https://www.websearchsocial.com/how-much-should-a-website-cost/

Chapter 3

Link #4

“Website Speed”
Speed Up Your Website, The Daily Egg

https://www.crazyegg.com/blog/speed-up-your-website/

(For more information, click here for 20 ways to speed up your website: www.cfointernetguide.com/resources)

Link #5

“How to Make Web Visitors Feel Welcome”
The Complete 25-Trick UX-Design Checklist, Bitcatcha

https://www.bitcatcha.com/blog/complete-25-trick-ux-design-checklist/

Link #6

“Roy’s 9 Second Rule”
7 Ways to Keep Visitors Viewing Your Website Longer, Keap

https://keap.com/business-success-blog/marketing/content-marketing/7-ways-to-keep-visitors-on-your-website-longer

Link #7

“The Psychology of Color”
The Psychology of Color in Marketing, Small Business Trends

https://smallbiztrends.com/2013/04/psychology-of-color-infographic.html

Chapter 4

Link #8

“The soft SEO ‘search’ audit should include but not be limited to:”
3 images:

Link #9

“What Your SEO Company Will Need from You”
A whole series of instructional videos on granting access, HWM YouTube

https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB

Chapter 9

Link #10

“17 Ways Social Media Can Benefit Your Company”
7 Benefits of Niche Marketing, ThriveHive

https://thrivehive.com/niche-marketing-small-business/

Link #11

“How Social Media is Shaping Consumer Behavior”
More information on how social media affects how people buy:

https://www.horizonwebmarketing.com/how-social-media-affects-how-you-buy/

Chapter 10

Link #12

“Positioning and The Joshua Bell Experiment”
Pearls Before Breakfast, The Washington Post

https://www.washingtonpost.com/lifestyle/magazine/pearls-before-breakfast-can-one-of-thenations-great-musicians-cut-through-the-fog-of-a-dc-rush-hour-lets-find-out/2014/09/23/8a6d46da4331-11e4-b47c-f5889e061e5f_story.html