The CFO’s Guide to Demystifying Internet Marketing

For information on ordering Roy’s book, go to 

Chapter 1

Link #1

“Rating Internet Marketing ROI” survey of 2,500 marketers

Permission granted by Kath Pay of Holistic Email Marketing and Michal Leszcznski of GetResponse in their article “Email Marketing & Beyond: Global Industry Benchmarks 2017″

Link #2

“Finance vs Marketing: Differing Agendas”
Proving Marketing to Execs, MarketingProfs

Chapter 2

Link #3

“How Much Should Your Website Cost?”
How Much Should a Website Cost? Web.Search.Social

Chapter 3

Link #4

“Website Speed”
Speed Up Your Website, The Daily Egg

(For more information, click here for 20 ways to speed up your website:

Link #5

“How to Make Web Visitors Feel Welcome”
The Complete 25-Trick UX-Design Checklist, Bitcatcha

Link #6

“Roy’s 9 Second Rule”
7 Ways to Keep Visitors Viewing Your Website Longer, Keap

Link #7

“The Psychology of Color”
The Psychology of Color in Marketing, Small Business Trends

Chapter 4

Link #8

“The soft SEO ‘search’ audit should include but not be limited to:”
3 images:

Link #9

“What Your SEO Company Will Need from You”
A whole series of instructional videos on granting access, HWM YouTube

Chapter 9

Link #10

“17 Ways Social Media Can Benefit Your Company”
7 Benefits of Niche Marketing, ThriveHive

Link #11

“How Social Media is Shaping Consumer Behavior”
More information on how social media affects how people buy: