The CFO’s Guide to Demystifying Internet Marketing
Resources
For information on ordering Roy’s book, go to https://cfointernetguide.com/
Chapter 1
Link #1
“Rating Internet Marketing ROI”
GetResponse.com survey of 2,500 marketers

Permission granted by Kath Pay of Holistic Email Marketing and Michal Leszcznski of GetResponse in their article “Email Marketing & Beyond: Global Industry Benchmarks 2017″
Link #2
“Finance vs Marketing: Differing Agendas”
Proving Marketing to Execs, MarketingProfs
https://www.marketingprofs.com/articles/2021/44769/proving-marketing-to-execs-part-2
Chapter 2
Link #3
“How Much Should Your Website Cost?”
How Much Should a Website Cost? Web.Search.Social
https://www.websearchsocial.com/how-much-should-a-website-cost/
Chapter 3
Link #4
“Website Speed”
Speed Up Your Website, The Daily Egg
https://www.crazyegg.com/blog/speed-up-your-website/
(For more information, click here for 20 ways to speed up your website: www.cfointernetguide.com/resources)
Link #5
“How to Make Web Visitors Feel Welcome”
The Complete 25-Trick UX-Design Checklist, Bitcatcha
https://www.bitcatcha.com/blog/complete-25-trick-ux-design-checklist/
Link #6
“Roy’s 9 Second Rule”
7 Ways to Keep Visitors Viewing Your Website Longer, Keap
Link #7
“The Psychology of Color”
The Psychology of Color in Marketing, Small Business Trends
https://smallbiztrends.com/2013/04/psychology-of-color-infographic.html
Chapter 4
Link #8
“The soft SEO ‘search’ audit should include but not be limited to:”
3 images:
Link #9
“What Your SEO Company Will Need from You”
A whole series of instructional videos on granting access, HWM YouTube
https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB
Chapter 9
Link #10
“17 Ways Social Media Can Benefit Your Company”
7 Benefits of Niche Marketing, ThriveHive
https://thrivehive.com/niche-marketing-small-business/
Link #11
“How Social Media is Shaping Consumer Behavior”
More information on how social media affects how people buy:
https://www.horizonwebmarketing.com/how-social-media-affects-how-you-buy/
Chapter 10
Link #12