Content Marketing – Build your Audience, Build your Brand
Content marketing starts with creating interesting, useful and relevant information that will attract and be useful to web visitors. Over time, some visitors will convert to paying clients. Some visitors and clients will become fans and may share your information with others thereby increasing your audience. As your audience grows, your brand grows.
Content marketing is not advertising designed to produce a quick win or overnight results. You aren’t trying to sell anything. You are communicating value and building a loyal audience.
Forms of Content Marketing
Content marketing may take many forms to keep things fresh and interesting, such as:
- Informational Blogs and Articles
- Social Media Posts
- Other forms such as polls and contests that allow your audience to participate
Communicate Often, or be Forgotten
Like all relationships, it’s vital that your online communication be regular and frequent. If your communication is infrequent or random, your audience may have forgotten you and you’ll have to start all over with building their interest, and developing your brand. Steady, regular and varied communications will keep your audience interested and build their awareness of your brand over time.
Mobile Content Strategy
Mobile is rapidly outpacing traditional desktop viewing so your content, like your website, should be formatted to please mobile users. For example, a recent survey indicated that 69% of emails are opened in mobile devices, and that figure will continue to grow.
Horizon Content Marketing Services
Content marketing is time-consuming, requires planning, research, writing skills, social media knowledge and other skills such as making infographics and videos. As a business owner, you must focus on running your business and doing what you love, in order to thrive and grow.
This is where Horizon can help.
We can help sharpen the focus of your business message, more clearly define your target clientele and interweave these with your revenue and growth goals. We will learn enough about your business so we can help you speak to your audience on your behalf. We’ll help you put a content plan in place, execute on schedule, and help you build a following.
Your plan may include all or some types of content – we’ll go over the options with you and build a customized content plan that is just right for your business.