Effective Storytelling On The Internet

Here is what you need to know to tell your story on the internet.

Quick Takeaways:

• 79% skim the internet rather than read word for word; basically no one reads
• 90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
• But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”   
• -Pixar’s Andrew Stanton, TED talk on Storytelling

To view the entire article, click here (from LookbookHQ)).

Roy Nakamura

Roy is the President of Horizon Web Marketing.