Effective Storytelling On The Internet

Here is what you need to know to tell your story on the internet.

Quick Takeaways:

  • 79% skim the internet rather than read word for word; basically no one reads
  • 90% of professionals interviewed admit to throwing away information without reading it; everyone is busy
  • But people will stop and read a well-told story: meaning Don’t Give Then “4”, Give Them “2+2”
  • -Pixar’s Andrew Stanton, TED talk on Storytelling

To view the entire article, click here (from LookbookHQ)).

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