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Real World SEO: Essentials

When SEO gets Real it gets useful.

Real world SEO symbolizing digital marketing worldwideReal World SEO distills the latest in search marketing and optimization principles to a format that is understandable to small businesses and professionals and best of all, actionable without spending your life studying SEO. Try the first 3 modules of our 9-module “Essentials” course for FREE and see what we mean.

Already convinced that Free is a good deal?  Great!

Free Search Engine Optimization Sampler Course

Our full Real World SEO: Essentials course is 9 modules and about 8 hours of instruction. It is scheduled to be released on December 15th. We are releasing these first 3 modules ahead of time and free of charge so that you can decide for yourself whether enrollment in the full class will benefit you. Here’s the synopsis of the first three, free modules.

Ross Barefoot SEO instructor teaching at video displayMod 1 – Introduction

  • The Starting Point: pragmatic SEO
  • Be ready to roll up your sleeves and do some work
  • Expectations for the course
  • What you will need
  • What the goals of the course are

Mod 2 – Basic Understanding

  • How search engines find web pages
  • How they organize and store web page content
  • The anatomy of a SERP
  • Why certain sites are ranked higher than others

Mod 3 – Evaluating Your Website

      • How to evaluate your current website
      • The importance of KPI’s
      • Getting started with Google Analytics and Google Search Console
      • Resources for evaluating your website such as Open Site Explorer

 Search engine optimization illustration

Next steps

Ok, now that you see what’s covered are you convinced that free is a good deal? Great!