Free Digital Marketing Webinars

with Ross Barefoot

We’re on summer hiatus right now (ok, catching the eclipse) but we’ll be back soon with our fall webinar lineup.

 

 

Upcoming Webinars

Google My Business – What You Need to Know to Succeed Online

Thu, September 7, 2017

Get More Website Leads with Conversion Rate Optimization

Thu, September 21, 2017

 

OR see any of our past webinars if you missed them, or listen again.

Past Webinars

Fundamentals of Keyword Research

Thu, July 13, 2017

Watch Recording

Search Engine Optimization (SEO) has changed dramatically over the last few years, but no matter how sophisticated Google and Bing get in cracking down on low-quality sites, keywords are still the foundation of how they deliver relevant search results to millions of people every day.

For anyone who hopes to succeed in online marketing and SEO, understanding basic Keyword Research is the starting point for most of what you do.

This webinar focuses on helping you to be able to use the most modern, but still FREE, tools for keyword research that Google has to offer, and by the end of 45 minutes you will be equipped to use keyword research to:
* Find hidden marketing opportunities
* Prioritize your precious time
* Avoid chasing after keywords that won’t help your website
* Better understand and target your ideal customer

We also will show you the little-known ways to get the most accurate search volume and competitive data for the keywords that matter to your business. Join us as Master SEO Trainer and the Head of SEO Strategy for the Horizon Web Marketing Academy demonstrates the skills that the most experienced SEO consultants have taken years to acquire.

Sign up now and we’ll make sure you get our package of bonuses
* Search operators for keyword research
* Match type cheat sheet
* Keyword research worksheet (Excel)
* PDF of this presentation

The ABCs of How to Make Reviews Boost Your Business

Thu, June 29, 2017

Watch Recording

How many times have you been determined to make a purchase but then decided NOT to because you see that the business, service, or product has a bunch of negative reviews and 2 stars?  If you’re like most people, more often than you can remember.

At the same time, how often have you been undecided about a purchase, but after seeing a bunch of 5-star reviews and reading glowing comments, you make the choice to pull out your credit card and take a leap.

Online reviews have become one of the most powerful drivers of purchasing decision in modern commerce, and they also affect how well you rank in search results.  Do you really think you should leave yours to chance?

In this 45-minute webinar SEO Master Trainer Ross Barefoot will be joined by SEO and reputation management technician Matt Campbell as we teach you the fundamentals of protecting your most powerful asset, your online reputation, by encouraging good reviews and dealing with bad reviews before they do unnecessary damage.

Here are some of the action items you’ll be able to get done at the end of this webinar:

  • “Ask” for reviews in a way that will keep you from violating strict review guidelines at Google, Yelp, and other review sites
  • Find those dissatisfied customers who keep their complaints to themselves, right up until they share them will all of their friends online
  • Be able to respond to the worst case scenario in a way that can turn a complaint into a selling feature
  • Know what types of complaints might shut down a disparaging reviewer, and what types of actions will simply waste your time

SEO Fundamentals: Writing Page Titles for Rankings AND Conversions

Thu, June 15, 2017

Watch Recording

Want more visibility in Google and Bing? Overwhelmed with SEO?  Don’t know where to start? We have good news for you.  It’s really pretty easy to get started today on the road to better rankings.  And you don’t even have to be a technical genius or an SEO hotshot.  Just begin with the right title!

Just about every page on the Internet has a title, just like every book at the local Barnes and Noble.  But unlike all of those old-fashioned books, it’s often hard to know what the title of a web page is because it’s buried in the “HTML” code of the page.

In this laser-focused webinar, SEO Master Trainer Ross Barefoot will help you to understand – and be prepared to take immediate action on – the following important SEO principles

      • Why the “title” of your page is often not what you think it is
      • How a search engine views your pages and why that’s different than you or your website visitors do
      • Why titles must be limited to a very few words
      • What 3 key elements should be in every title tag
      • Why the title tag is a crucial step in a searcher’s path to becoming a customer
      • How to create, set, and check title tags

Google (for) My Business: What Owners and Managers Need to Know to Succeed Online

Thu, June 1, 2017

Watch Recording

Whether your business serves a local, regional, or national audience, it’s increasingly important to make sure your profile on Google is set up correctly.

What profile on Google? (Don’t feel bad if you have to ask, most business people I encounter do) The answer is “Google My Business” (GMB). According to Google:

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In this free, 45-minute webinar SEO Master Trainer Ross Barefoot and Certified Search Specialist Matt Campbell will cover the most important things you need to know and answer your questions.

Here are some of the important things you’ll learn in just 45 minutes…

      • What exactly GMB is and why it’s so important to your business
      • How to access and update your profile on GMB
      • What’s in a phone number – Why businesses with toll-free numbers need to be careful
      • What’s in an address – You may not know your address, as well as you, think you do
      • Duplicate entries – When more coverage is harmful to your online health
      • What to do if you have multiple business locations
      • How to get Google on the phone for help

What You Don’t Know About Google Advertising Could Cost You Thousands of Dollars (Part II)

Thu, May 18, 2017

Watch Recording

This 2-part how-to webinar is concise and laser focused on the basic ways to NOT throw away money in Google’s popular AdWords digital advertising platform. Most of what we cover is usually unknown to businesses who are managing their own AdWords programs.

Evaluate whether Google Advertising makes sense for your business situation.
Learn the most basic, common mistakes that might sabotage your effort to get the best value from your Google Ad dollars

What You Don’t Know About Google Advertising Could Cost You Thousands of Dollars (Part I)

Thu, May 4, 2017

Watch Recording

This 2-part how-to webinar is concise and laser focused on the basic ways to NOT throw away money in Google’s popular AdWords digital advertising platform. Most of what we cover is usually unknown to businesses who are managing their own AdWords programs.

Evaluate whether Google Advertising makes sense for your business situation.
Learn the most basic, common mistakes that might sabotage your effort to get the best value from your Google Ad dollars

Sale Stoppers: Why Some Websites Never Generate Any Business

Thu, April 20, 2017

Watch Recording

“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”

Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?

Guess what, you’re part of a vast army of disappointed website owners.

Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”

We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.

We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.

Making Your Website Search Engine Friendly with Google Search Console

Thu, Apr 7, 2017

Watch Recording

Is Google avoiding your website because it’s unfriendly (and you don’t even realize it)?

Have you ever met someone who almost immediately puts you at ease, helps you to understand where their coming from, and basically just seems friendly?  The natural human inclination is to hang around and enjoy getting to know them.

How about the opposite.  Have you ever met someone whose every facial expression, word, and gesture is closed down, unfriendly, and as cold as ice?  Usually, you want to end the conversation and move on to someone who is more inviting, such as person #1.

Or have you have made that new acquaintance who immediately starts telling you the same thing over and over, has nothing original to offer, and simply bores you to death?  Just like the unfriendly person, this person doesn’t make you want to hang around.

Those examples are a simple analogy to how Google meets and greets websites as it continuously endeavors to “index” the enormous world wide web of information.

In this free, 45-minute webinar, SEO Master Trainer Ross Barefoot will walk you through the tool Google has made available to website owners to polish your online marketing “friendliness” and convince Google that your site is friendly to search.

In this how-to webinar you leave with the following understanding and tools:

      • What Google Search Console is and why it can improve your search friendliness (the first step to more paying customers from Google)
      • How to get settings right (this helps you to avoid boring Google with your content)
      • Make sure you’re set to get important notifications from Google (like telling you your website stinks and they are avoiding it)
      • A 20-point checklist for doing a monthly “health check” on your site and deciding how to take action even if you’re not a website developer

 

Keyword Research isn’t Just for SEO, Using Free Google Tools for Basic Market Research

Thu, Mar 30, 2017

Watch Recording

Marketers are learning how powerful “keyword research” is for broader research into their market and their customers.

45-minute webinar and be equipped to answer questions like these:

• What priorities drive my key customers?
• What problems (i.e. “pain points”) are my ideal prospects researching when they are online?
• Are there hidden cross-selling opportunities that we haven’t thought about?
• What are consumers thinking that might reveal new product or service markets that we can tap into?
• What are consumers thinking that might pose a danger to us as we compete for business?
• What trends are getting stronger over time? And which ones are declining?
• Is there any way to get answers about my market without spending 5 figures with a consumer research agency?