FREE Digital Marketing Webinars

Our next Webinar: What You Don’t Know About Google Advertising Could Cost You Thousands of Dollars

(This webinar will meet in 2 parts)

Thu, May 4, 2017 1 PM PST – Part 1
Thu, May 18, 2017 1 PM PST – Part 2

 

This 2-part, complimentary, how-to webinar is concise and laser focused on the basic ways to NOT throw away money in Google’s popular AdWords digital advertising platform. Most of what we cover is usually unknown to businesses who are managing their own AdWords programs.

Evaluate whether Google Advertising makes sense for your business situation.
Learn the most basic, common mistakes that might sabotage your effort to get the best value from your Google Ad dollars

Who Should Attend this Webinar?

This class was designed for non-AdWords-professionals, which means it’s perfect for:

  • Business owners
  • General managers
  • Marketing executives
  • Web developers
  • Digital marketing knowledge workers
  • Organic SEO consultants needing a quick study on AdWords

 

If you’re a digital marketing agency, and you’ve been struggling to feel good about managing AdWords accounts for your clients (because you feel like you’re in over your head), you could benefit from it as well.

Hosted by Master SEO Trainer Ross Barefoot

My name is Ross Barefoot, and I’m the chief SEO strategist with Horizon Web Marketing in Las Vegas and a certified master instructor with the Search Engine Academy, a world-wide alliance of SEO trainers.

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Past Webinars

Making Your Website Search Engine Friendly with Google Search Console

Thu, April 20, 2017

Watch Recording

“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”

Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?

Guess what, you’re part of a vast army of disappointed website owners.

Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”

We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.

We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.

Making Your Website Search Engine Friendly with Google Search Console

Thu, Apr 7, 2017

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Is Google avoiding your website because it’s unfriendly (and you don’t even realize it)?

Have you ever met someone who almost immediately puts you at ease, helps you to understand where their coming from, and basically just seems friendly?  The natural human inclination is to hang around and enjoy getting to know them.

How about the opposite.  Have you ever met someone whose every facial expression, word, and gesture is closed down, unfriendly, and as cold as ice?  Usually, you want to end the conversation and move on to someone who is more inviting, such as person #1.

Or have you have made that new acquaintance who immediately starts telling you the same thing over and over, has nothing original to offer, and simply bores you to death?  Just like the unfriendly person, this person doesn’t make you want to hang around.

Those examples are a simple analogy to how Google meets and greets websites as it continuously endeavors to “index” the enormous world wide web of information.

In this free, 45-minute webinar, SEO Master Trainer Ross Barefoot will walk you through the tool Google has made available to website owners to polish your online marketing “friendliness” and convince Google that your site is friendly to search.

In this how-to webinar you leave with the following understanding and tools:

  • What Google Search Console is and why it can improve your search friendliness (the first step to more paying customers from Google)
  • How to get settings right (this helps you to avoid boring Google with your content)
  • Make sure you’re set to get important notifications from Google (like telling you your website stinks and they are avoiding it)
  • A 20-point checklist for doing a monthly “health check” on your site and deciding how to take action even if you’re not a website developer

 

Keyword Research isn’t Just for SEO, Using Free Google Tools for Basic Market Research

Thu, Mar 30, 2017

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Marketers are learning how powerful “keyword research” is for broader research into their market and their customers.

45-minute webinar and be equipped to answer questions like these:

• What priorities drive my key customers?
• What problems (i.e. “pain points”) are my ideal prospects researching when they are online?
• Are there hidden cross-selling opportunities that we haven’t thought about?
• What are consumers thinking that might reveal new product or service markets that we can tap into?
• What are consumers thinking that might pose a danger to us as we compete for business?
• What trends are getting stronger over time? And which ones are declining?
• Is there any way to get answers about my market without spending 5 figures with a consumer research agency?

Why Don’t I Show Up on Google? (And What to Do About it) – 2 Free Sessions presented by Horizon Web Marketing

Thu, Mar 16, 2017 – Part II

Watch Recording

It’s every small business’s nightmare: you spend good money on a website. You launch it and wait for the business to roll in. When that doesn’t happen, you do a bit of searching on Google and find out that you’re invisible! You see your competitors showing up for searches that you should show up for. Why is Google ignoring you?

Well, if this situation sounds familiar, this 2-part webinar is for you. I’m going to give you the benefit of the knowledge and experience I’ve acquired from studying Google and working with companies like yours for 15 years. And I’m going to give it to you in plain…business…English. No geek-speak needed.

In the second free session we give you a step-by-step guide to improving your chances with Google, often quickly and dramatically

– Create a to-do list of action items to get you going
– Some website basics you need to know
– Claim and optimize your free business listing on “Google My Business”
– Now that you know about it, how to fix your NAP
– How to get customer reviews the right way
– Quick ways to track your progress Less…

Why Don’t I Show Up on Google? (And What to Do About it) – 2 Free Sessions presented by Horizon Web Marketing

Thu, Mar 9, 2017 – Part I

Watch Recording

It’s every small business’s nightmare: you spend good money on a website. You launch it and wait for the business to roll in. When that doesn’t happen, you do a bit of searching on Google and find out that you’re invisible! You see your competitors showing up for searches that you should show up for. Why is Google ignoring you?

Well, if this situation sounds familiar, this 2-part webinar is for you. I’m going to give you the benefit of the knowledge and experience I’ve acquired from studying Google and working with companies like yours for 15 years. And I’m going to give it to you in plain…business…English. No geek-speak needed.

In the first session we identify the issues:

– The basics of how Google sees your website
– How you might be confusing Google without even knowing you’re doing it
– NAP consistency: what it is and what you can do about it
– How the shift to mobile devices is impacting your online success
– The one service you absolutely can’t live without (and it’s nothing we sell!)
– The importance of secondary listings on websites like Facebook and Yelp
– How customer reviews can supercharge your business, or kill it