My poor, invisible chiropractor. Does Google hate him?
I’ve been going to the same chiropractor in Grand Junction for 27 years, Thomas Foote (his practice is called Applied Chiropractic Health Center). Tom is a good egg. He prides himself on not being a (stereo)typical chiropractor. In other words he doesn’t try to get you to come back to him every week until your money runs out, he doesn’t try to push unproven miracle cures on anyone (and I know there are many other chiropractors like Tom, and if you’re one of them, please don’t throw stones at me, but let’s face it, that’s the common view people have of the profession). Tom knows his stuff. He has a good manner. He tries to educate his clients so they don’t HAVE to come back.
He has one problem however. He’s practically invisible on Google. His office is just down the street from me, and if I Google “chiropractor Grand Junction,” not only is he not on page one, he’s also not on the full view on Google maps (see the screen capture below).
A Heart to Heart SEO Conversation with Dr. Foote
I finally decided to have a heart to heart with Dr. Foote. He asked me to take a look at his situation, so I did. When I spoke to him again, and started to explain all of the factors that were dragging his business down, he looked confused, then overwhelmed, then incredulous.
I agreed to give him some guidance in turning this situation around and capturing a little of Google’s love and attention. (Well, ok, just a little attention would be nice!) As I left his office that day I thought about how many businesses in a similar situation don’t even know where to begin.
Is There Hope?
There are many factors that affect search. So many in fact that a bit of research will leave a business person or a traditional marketer wanting to quit before they even get started. However it IS possible to identify those 20% of factors that give you 80% of the benefit of SEO.
So, at Horizon we are beefing up our SEO training program. First we released our practical, common sense video course called Real World SEO Essentials. Now we are planning on rolling out a regular series of free SEO training webinars.
Our First, Free SEO Training Webinar
Our first webinar will debut on Thursday, March 9th, 2017 at 11 a.m. Pacific Time (2 p.m. Eastern).
It’s free and I plan on identifying the same “invisibility” problem facing many business people just like Dr. Foote, plus, I’ll go beyond that, and in a special 2nd bonus session on March 16th, I’ll show you what you can realistically do to improve your situation in a simple, step by step process.
There will even be a Q&A session after I go through the materials I have to present to you.
This webinar will be held in business English, with no techno-babble permitted. It’s not designed for SEO experts, it’s designed for you! Join us now. This link gives you more details about what will be covered. And if think you might not be able to make that date or time, sign up anyway and you’ll be eligible to view the recording of the webinar.
Don’t settle for invisibility any longer! Sign up right now before you forget. The number of spots at this seminar is limited.
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.