Update as of 12/12/20: This class is now live!
This Google My Business Course Comes with 12 Months of Free Updates
If you follow us here at Horizon Web Marketing you know that our passion is for training business people to untangle the world of digital marketing. We conduct workshops and webinars, we even have our own training channel, the Horizon Web Marketing Academy.
So we’re excited to be putting the final touches on one of our most ambitious projects ever: the Google My Business Complete Course. It’s a deep dive into Google’s primary tool for local business people. But even though it’s a “deep dive,” we never go over your head with our training. Lead SEO trainer Ross Barefoot puts everything into plain business English.
The course is broken down into easily-digested modules and you get a full PDF ebook with the course contents so you can refer back whenever you need. Not only that, we give you 12 months of access to updates for the course.
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The full information on the course, including the course contents, is listed below, so read on to see why we’re so excited!
Are you in business? Then “Google My Business” is important to your success
As a business person, you already know that Google is important. For all of the press coverage Facebook, Instagram, Twitter, Amazon, and other platforms receive, a Google search is still the most likely way a new customer will find you online.
You Don’t Know What You Don’t Know
But most businesses still don’t know how to effectively engage with “Google My Business,” the free management tool that Google has developed to allow businesses to communicate their critical business information to Google. If you’re not familiar with Google My Business (let’s just call it GMB for short), it is a special database that feeds business information into the results that searchers will see about you on Google Maps and in the Google “Knowledge Panel” (see next image).
Unraveling Google My Business is Hard
Although many business owners have explored their GMB account (and more probably have not), very few are not intimidated by it.
First, GMB changes almost weekly, with new features, removed features, changed features. It’s Google’s usual pattern: constant change.
Second, GMB changes from one business to another, so it’s very hard to know how it will appear to any given business, at least when it comes to details of their account.
Finally, it’s not always intuitive. We understand Google does the best they can to make it intuitive and to inform their users, but as with any incredibly powerful software tool, it’s very hard to know what the platform is capable of, and how to access subtle but critical features.
All of this is not to mention the fact that Google has rules and policies surrounding what data you enter and even how you enter it.
Our newly redesigned GMB course is meant to address and remove all of those obstacles for you, the mystified business owner.
Our course covers the complete list of GMB features and does it in plain business English with plenty of illustrations and explanations. Just look at the list of modules:
- Business visibility and Google: what it looks like
- Factors for good visibility: what will help your listing show
- A tour of GMB: what’s in the box
- Typical business action items, overview: here’s your beginning to-do list
- How to find your business listing: sometimes it’s a treasure hunt
- Claiming your listing: hey Google, that business belongs to me!
- Setting up a new business: just getting started? Here’s how!
- Verifying your listing: prove it’s yours, and not someone else’s
- Optimizing your business name: keywords, stuffing, and (almost) unwritten rules
- Determining your business categories: one list to rule them all
- The importance of how you enter your location: what’s in a (street) name
- Hours, more hours, and even more hours: And you thought you worked enough hours already!
- The subtle importance of how you represent your phone number: after all, it’s your lifeline
- Location links: lots of ways to bring your customers back home
- Attributes: Google giveth, and Google taketh away
- Your Business Description: Time to really use those keywords
- Posts: Microblogging is back in again (take that, Twitter!)
- Q&A: create your own powerful FAQs, just for GMB
- Insights and Analytics: who, what, when, how many…understand your audience
- Reviews: the two edge sword and how to keep it from cutting you
- Using the GMB Mobile App: sometimes nothing else will get the job done
- Photos and Videos: leveraging visual assets for a visual age
- Business-Specific Offerings: Services, Products, Bookings, Menu
- Tips Multi-Location Businesses
- GMB Websites: A great tool, but hardly a “website”
- Users and Access: It takes a team to make GMB succeed; here’s how to manage it
- Duplicate Listings: Sometimes more is actually less
- Getting Support from Google: the secrets of the temple
- Dealing With Spam: the mosquitos of the GMB world
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.