he ABCs of Storytelling

The ABCs or Science of Storytelling

Quick Takeaways:

• 92% of consumers want brands to make ads that feel like a story…
• …so deliver content that is linear and expresses a clear narrative
• 6X faster. This is the rate the brain processes images compared to words…
• …so show, don’t tell

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Roy Nakamura

Roy is the President of Horizon Web Marketing.