he ABCs of Storytelling

The ABCs or Science of Storytelling

Quick Takeaways:

  • 92% of consumers want brands to make ads that feel like a story…
  • …so deliver content that is linear and expresses a clear narrative
  • 6X faster. This is the rate the brain processes images compared to words…
  • …so show, don’t tell

To view the entire article, click here (from one spot).

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