he ABCs of Storytelling
The ABCs or Science of Storytelling
Quick Takeaways:
- 92% of consumers want brands to make ads that feel like a story…
- …so deliver content that is linear and expresses a clear narrative
- 6X faster. This is the rate the brain processes images compared to words…
- …so show, don’t tell



To view the entire article, click here (from one spot).

Roy is the President of Horizon Web Marketing.
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