The Hidden Value of Long-Tail SEO
It is the use of: Less Competitive, Highly Specific Keywords
Less Competitive, Highly Specific Keywords
Aka “long-tail” keywords
https://yoast.com/focus-on-long-tail-keywords/
http://www.searchenginepartner.com/Latest-SEO-News/seo-trends-utilysing-lsi-and-the-long-tail.html
Case Study: Amazon
Interesting fact: Amazon get 57% of its revenue from long-tail keywords
Example: Amazon sells “wireless headsets”, but
“Wireless headsets” by itself is
too broad and highly competitive
with 20,000,000 search results!!!
What Amazon does:
competes using the long-tail keywords,
for example:
“afterglow wireless headset ps4”
Note that this long-tail keyword is highly specific.
Though the search volume is low, 473,000 search results,
Amazon ranks in the
Top two positions for search results
and
gets most of the revenue for that keyword
For more information, click the following link (from Learn.huify.com):
https://www.pinterest.com/pin/513832638719329988/
and also
Leave a Reply
Want to join the discussion?Feel free to contribute!