The Hidden Value of Long-Tail SEO



It is the use of: Less Competitive, Highly Specific Keywords

Less Competitive, Highly Specific Keywords

Aka “long-tail” keywords

Case Study: Amazon

Interesting fact: Amazon get 57% of its revenue from long-tail keywords

Example: Amazon sells “wireless headsets”, but

“Wireless headsets” by itself is

too broad and highly competitive

with 20,000,000 search results!!!

What Amazon does:

competes using the long-tail keywords,

for example:

“afterglow wireless headset ps4”

Note that this long-tail keyword is highly specific.

Though the search volume is low, 473,000 search results,

Amazon ranks in the

Top two positions for search results


gets most of the revenue for that keyword

For more information, click the following link (from

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