Answer: It’s probably already there. Now you need to claim it!
One of the most frequent questions businesses ask us is “how do I add my business to Google?”
The fact is, Google “crawlers” (automated programs that browse the world’s websites) are constantly scouring the Internet to find every business known to woman and man (and some that aren’t yet known), adding them proactively to their index of local businesses. They’ve probably already found yours.
Google long ago set its sites on replacing the old fashioned Yellow Pages (ask your Grandpa about them sometime) with a complete directory of everything business. This is what powers their “Maps” program, which guides millions of people every day to businesses that offer goods and services they need.
Then Google realized it had a problem on its hands: much of the information about businesses it was showing in its search results was incorrect. Who better to correct that information than the owners of the businesses themselves.
Thus was born “Google My Business” in 2014. GMB emerged as a tool for business owners to cooperate with Google in correcting and updating their business information.
And in the 6+ years since GMB was introduced Google has been constantly expanding its features and complicating its interface. Google has a process for this, but many business owners never take advantage of it. Or, if they try to, often they make mistakes that will actually hinder the effectiveness of their business listing in Google Search. The GMB landscape is vast and often confusing.
In this 90 minute Masterclass, we show you how to get started in your role as the ultimate authority over your own business information. Here’s what we cover:
- What Google My Business is and how it affects Google’s search results
- How Google My Business information can help a business dominate Google’s search results
- How to find out if Google already has a listing for YOUR business in GMB
- How to claim that listing as your own so no one else can make unauthorized changes to your information
- What the verification process is, and how to navigate it
- Things you need to know about the way you represent your business name
- The importance of choosing the right business category, along with an insider secret to finding every relevant category you could rank for
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.