How Does Google AdWords Work?
Ever wonder how Google AdWords works? Read on.
Quick Takeaways:
- A high-quality score (7 or more on a scale of 1 to 10) is critical.
- Your ads come in groups, called “Ad Groups” – surprise! You need at least two ad variations per ad group.
- A/B Test your ad copy (see below).
To view the entire article, click here (from Pulp Media):

Roy is the President of Horizon Web Marketing.
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