How Does Google AdWords Work?

Ever wonder how Google AdWords works? Read on.

Quick Takeaways:

• A high-quality score (7 or more on a scale of 1 to 10) is critical.
• Your ads come in groups, called “Ad Groups” – surprise! You need at least two ad variations per ad group.
• A/B Test your ad copy (see below).

To view the entire article, click here (from Pulp Media):