How Does Google AdWords Work?

Ever wonder how Google AdWords works? Read on.

Quick Takeaways:

  • A high-quality score (7 or more on a scale of 1 to 10) is critical.
  • Your ads come in groups, called “Ad Groups” – surprise! You need at least two ad variations per ad group.
  • A/B Test your ad copy (see below).










To view the entire article, click here (from Pulp Media):

Roy Nakamura

Roy is the President of Horizon Web Marketing.

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