Ever wonder what the ideal length of a video should be? Read on.
- A 90 second video and a 30 second video get about the same amount of attention.
- There is a great dip in engagement in the 2 minute to 6 minute range.
- There is hardly any dip in engagement for videos between 6 and 12 minutes.
- Anything beyond 12 minutes and you are losing people.
To view the entire article, click here (from Wordtracker).
Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.