SEO (search engine optimization, or how to get found on Google) continues to evolve, and although this is a bit dated still largely applies in 2021.
Hi, This is Roy.
Welcome to my next 1-minute message, designed for short-attention-span people (like me).
Today’s message: What SEO Used To Be vs What SEO Is Now
- Old SEO: focused on keywords and ranking
- New SEO: focused on ROI and how people engage in a brand
- Old SEO: focused on singular keywords
- New SEO: focused long-tailed keywords based on searcher intent and needs
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Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.