How Social Media Affects How You Buy

Quick Takeaways:

• 58% of consumers visit the social media of a brand before visiting the brand website
• 1 in 4 consumers made a purchase after seeing a story on Instagram
• Top 3 platforms that drive purchases: YouTube, Facebook, Instagram

To view the entire article, click here (from MarketingProfs).

Roy Nakamura

Roy is the President of Horizon Web Marketing.