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Corporate SEO Training That’s “All Business”
We get it. You’re tired of trusting your digital marketing fate to an outsource SEO provider who provides everything but results. Or, you’re tried of seeing your team struggle with Search Engine Optimization (or train themselves during spare moments by watching YouTube videos). But first, before you take action to get your team the SEO training they need, you need to answer the following question (we promise, it’s painless):
Multiple Choice Question. Do you want to train your staff on
A) Search Engine Optimization (SEO)
B) Achieving Business Goals with Your Website
If you selected “A,” you’ll find in-house SEO training from lots of companies. If you are more interested in “B,” then this is the training you want.
Effective Corporate SEO Training is About a Mindset
The field of SEO is often afflicted with a mentality that favors results that are irrelevant to you as a business manager. For example, so what if you rank number one for Speckled Monkey Cobra? If a ranking brings you no business, it’s merely a vanity metric. But much of SEO training focuses on such vanity metrics.
In our training we start by conducting an interview to learn about your business. We determine what issues you face, the knowledge level and experience of your staff, and what stands in the way of achieving every one of your digital marketing – and business – goals.
Once we have a clear understanding of your business and your team, only then can we start planning out the best curriculum for your particular situation. But once again, the training is focused on achieving BUSINESS results, not SEO results.
Lead SEO Trainer
All of our Corporate SEO training is designed and taught by our CTO and lead SEO strategist, Ross Barefoot. Ross is a Certified Master SEO Trainer with the Search Engine Academy, a world-wide alliance of SEO instructors.
(Click here to see a typical 5-day curriculum)
Ross spent 25 years in import-export business management before switching to website development and Search Engine Optimization, where he now has 20 years of experience, including 10 years experience teaching real business people real world SEO skills.
By combining a strong business background with decades of SEO experience, Ross is able to present concepts to your team that make sure your Search optimization remains business-centric rather than technology-centric.
Horizon Web Marketing
Our Standard 5-Day In House SEO Training
We customize this agenda to suit your needs. We provide this list of SEO topics as a general overview of a typical program.
Day 1 – Level: Introductory
What is SEO in 2018, and How Can it Benefit the Organization?
A 6-Step System for Getting SEO Done
Introductory How-To: Keyword Research
Creating Content for Humans (yes, Humans!)
Google Initiatives: Panda, Hummingbird, RankBrain
Content Rewrites for On Page Optimization
Getting Content into the Search Engine Indexes
Benchmarking and Monitoring: An Introduction to Analytics and Search Console
Day 2 – Level: Introductory
Workflow Advantage: Work in Ranges of Pages
Linking Strategies: Internal Linking
Linking Strategies: External Link Building
Key Concepts: Authority and Relevance
How to Clean Up a Link Profile
The Impact of Penguin
How to Stay Out of Trouble with the Search Engines
Leveraging the Power of a Blog
On Site Optimization for Local Search
The Role of Creativity in Your SEO Programs
Day 3 – Level: Advanced
Advanced Keyword Research
Symantec Search and Natural Language Processing
Rankbrain and its Effect on Content
Mobile Search and SEO
How to Leverage Video for SEO
Advanced Local SEO
Personalization of Search
Day 4 – Level: Advanced
Google AdWords Overview
AdWords Campaigns, Ad Groups, Ads Setup
AdWords: Planning Your Campaigns
Display Ads and Remarketing
Google Search Console
Day 5 – Level: Advanced
Google Penguin in Depth
Structured Data and SEO
Assorted Technical SEO Issues
Competitive Intelligence for SEO
Press Releases and SEO
Social Media and SEO
Horizon Web Marketing
10845 Griffith Peak Dr
Las Vegas, Nevada 89135 Phone: 702-836-3278