Horizon Web Marketing Blog

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Before optimization After optimization
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SEO is About More than Ranking High on Google

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SEO stands for "Search Engine" Optimization. It's Understandable…

Our Next SEO Workshop Training is Coming Up Soon!

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Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.
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Hubspot Website Grader - Review (Video with Transcript)

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By virtue of its position as one of the major players in digital marketing, Hubspot's SEO checkup tool, the Website Grader, has been used to do an SEO check on literally millions of websites. In this review I take you through the results of a check I did as part of our ongoing series of reviews of free website analyzers. How does Hubspot's Website Grader stack up? Watch the video here and find out.
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Latest SEO Checker Review: Dareboost (Video)

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This free SEO checkup tool does a lot of useful checks of your website. It does require a bit of website development understanding to get the most out of it. Our video review walks you through the high points.
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Is Your Website Infected with Malware? Free Tools to Help You Check.

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Do you know that "bad actors" on the internet will try to infect your site with malware and spam in ways so subtle that you don't even know they've done it? And often they aren't after your secrets, they just need your website to help them blast spam emails, practice negative SEO, or host hundreds of advertising pages you don't even know about. In this video (with audio transcript) we take a look at a number of other tools that require no technical expertise to use, and we find that they are not all created equal.
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Secure Protocol 101: How to Check the HTTPS Implementation of Your Website (video)

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This is another video (with audio transcript) in our series of SEO Audit Essentials how-to's. In this video I discuss one of the items we always check when we're doing an audit on a website, namely whether it's running on secure protocol (in other words, using "https" instead of "http"), and then, if it is, whether that https protocol has been implemented correctly (often it has not).
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SEO Checker Tool Review: SEO SiteCheckup (video)

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SEO SiteCheckup is an online SEO checker that is designed to promote a more complete, subscription based set of SEO tools called SEO Toolbox. Their SiteCheckup tool is free for your first use without inputting your email address, but to see the most complete results you do need to create a free account and start a trial period (no credit card is required however). The tool itself does pretty well for a free SEO analyzer, and in this video I'll walk you through an overview
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Bringing SEO In-House, Avoid these 7 Mistakes Companies Make

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Companies often have bad experiences with SEO agencies and decide the solution is to bring SEO in-house. That can be a good choice, or a very bad one, depending on whether the company avoids the most common mistakes of bringing SEO in-house. In this video we explain the most common 7 mistakes.
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Corporate In-House SEO Training? 7 Questions Answered

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We offer SEO training for companies who want their employees trained in house. But there are always a lot of questions. In this 7-minute video lead SEO trainer Ross Barefoot answers the most 7 common questions about in-house corporate SEO training