Horizon Web Marketing Blog

Thumbnail for video review of Google Lighthouse SEO audit tool

Google Does SEO, and They Claim it's Important to their Success

Every few months it seems I read a post somewhere that proclaims that SEO is dead, or a sham, or useless. So it was gratifying to see that one of the organizations that does NOT buy into that assessment of Search Engine Optimization is Google themselves.Some of what Google had to say about its own SEO is very important for small business owners. Here are the key points you can learn from this revealing Google post...
Thumbnail for video review of Google Lighthouse SEO audit tool

SEO facts and ranking factors - Infographic

Sort through a blizzard of Google facts and tips in visual form with this fascinating infographic.
Screen capture of Google Webmaster Tools, 2006

How to Verify and Get Started with Google Search Console

If you've watched my videos for very long, or taken any SEO Training workshops with me, you probably won't be surprised to find out that I'm a big fan of Google's free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.
Image of the pop-up screen when you've verified a domain property type in search console

How to Verify Google Search Console Domain Property Types

...there's a catch: it's a little more difficult to set up one of these domain property types in Google Search Console. You see, you can't use the Search Console unless you prove to Google that you are authorized...here's how
The thumbnail image for the YouTube SEO part one course

Our YouTube SEO How-to Series has Begun - See Part 1 for Free

In this first part of what is expected to be a 3-part series we discuss the importance of YouTube for business marketing because of its critical role both as a stand-alone search engine, and as a provider of results to Google's main search engine.
Picture of man discouraged to illustrate SEO frustration

Brutal Reality: SEO is a Process that Guarantees Frustration

I think Search Engine Optimization is in its own category for plans that don't seem to work out right.
Thumbnail for video review of Google Lighthouse SEO audit tool

Our Next SEO Checker Website Analyzer Review: Nibbler

/
This is the 8th entry in our series of reviews of "SEO Checkers," online tools that allow you to plug in your website address and have the tool check for areas of poor search engine optimization. Our latest entry is one of the nicest tools we've checked so far. The video review will walk you through the tool and I'll show you things I like (quite a few) and things I don't like (not very many) for this tool.
Thumbnail for video review of Google Lighthouse SEO audit tool

Video Review: Google Lighthouse SEO Audit Tool

/
Did you know that Google has its own SEO Audit tool? It's part of their "Lighthouse" suite of webmaster tools, which now is itself incorporated into the developer tools that are built into the Google Chrome browser. (Lighthouse is also available as an extension for Google Chrome, which makes it conveniently accessible from the browser toolbar)In this video review review I take a look at the SEO audit portion of Google Lighthouse.
Thumbnail for video review of Google Lighthouse SEO audit tool

Google Analytics How To Video: Give Another Company Access to Your Account the Safe Way

/
When we start doing SEO and digital marketing for a new client…
Thumbnail for video review of Google Lighthouse SEO audit tool

Image Comparison

/
Before optimization After optimization