Horizon Web Marketing Blog

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SEO Checker Tool Review: SEO SiteCheckup (video)

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SEO SiteCheckup is an online SEO checker that is designed to promote a more complete, subscription based set of SEO tools called SEO Toolbox. Their SiteCheckup tool is free for your first use without inputting your email address, but to see the most complete results you do need to create a free account and start a trial period (no credit card is required however). The tool itself does pretty well for a free SEO analyzer, and in this video I'll walk you through an overview
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Bringing SEO In-House, Avoid these 7 Mistakes Companies Make

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Companies often have bad experiences with SEO agencies and decide the solution is to bring SEO in-house. That can be a good choice, or a very bad one, depending on whether the company avoids the most common mistakes of bringing SEO in-house. In this video we explain the most common 7 mistakes.
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Corporate In-House SEO Training? 7 Questions Answered

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We offer SEO training for companies who want their employees trained in house. But there are always a lot of questions. In this 7-minute video lead SEO trainer Ross Barefoot answers the most 7 common questions about in-house corporate SEO training

How to Use Google PageSpeed Insights to Judge Your Website Speed (Video)

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Google now considers website speed as a ranking factor, so it can affect how visible you are in search results. Not only that, visitors are turned off by a slow website. This video explains how Google's free PageSpeed insights tool can help you evaluate your site, and what its limitations are.
Video thumbnail How to Set the Preferred Domain in Google Search Console

How to Set the Preferred Domain in Google Search Console

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Why you should set the preferred domain and instructions on how to do it, this blog post and video will give you instructions. You might not know it, but there are two versions of your website, and it's important for you to know which one has priority, and then to tell Google about it in the Search Console.
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How to Check if Your Website is Mobile Friendly - A Non-Techy Approach (C-Suite SEO Tip #3)

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This video was designed to walk you through 3 different easy, free, non-technical ways to see if your website is ready for mobile users (mobile friendly). There is also an audio transcript for you to skim through quickly. Essential information if you're making sure your web developers have done their jobs.
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Mobile Friendly and the Busy CEO: C-Suite SEO Tip #2

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Many C-Suite executives, owners, and managers have not really engaged with the notion of their company website being mobile-friendly. In this video I give examples of large companies that haven't paid attention and I explain the dangers of this. This brief video gives you reasons to engage with this issue now.
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Website Checker Review: SEOptimer

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SEOptimer is a free, Australian website checker that's been around since 2012. It looks clean and modern, but what sort of job will it do checking your SEO? This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.
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C-Suite SEO Tip #1: Target the Right Metrics

Measuring the success of SEO is a challenge, but it can't be done if you're looking at "vanity metrics" instead of numbers that matter to your business success. Read this to understand the difference between Key Performance Indicators and Vanity Performance Indicators and get ideas that will improve your marketing.
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What is Personalization of Search Results? (Video)

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What is personalization of search and why does it matter? This is an important topic in SEO and this video with accompanying transcript to explain how Google and Bing customize their search results based on the searcher, and what implication this has for tracking your digital marketing results. Edit snippet