Horizon Web Marketing Blog

Website Checker Review: SEOptimer

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SEOptimer is a free, Australian website checker that's been around since 2012. It looks clean and modern, but what sort of job will it do checking your SEO? This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.
Woman looking at her face in a shard of broken mirror to illustrate measuring keyword rankings in seo

C-Suite SEO Tip #1: Target the Right Metrics

Measuring the success of SEO is a challenge, but it can't be done if you're looking at "vanity metrics" instead of numbers that matter to your business success. Read this to understand the difference between Key Performance Indicators and Vanity Performance Indicators and get ideas that will improve your marketing.
Drawing of woman standing out in a crowd

What is Personalization of Search Results? (Video)

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What is personalization of search and why does it matter? This is an important topic in SEO and this video with accompanying transcript to explain how Google and Bing customize their search results based on the searcher, and what implication this has for tracking your digital marketing results. Edit snippet
seal like rubber stamp with word audit

Video - How to Use Our SEO Audit Essentials Checklist (7 minutes)

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Have You Downloaded Our Free SEO Audit Checklist Yet? (If…

Website Tool Review: SEO Analyzer from SEO Centro

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Don't be Fooled by its Old School Appearance In a lot of ways…
seal like rubber stamp with word audit

What Should an SEO Audit Cover? 10 Essential SEO Areas.

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In this post we discuss 10 essential elements of a thorough, professional SEO audit should include, including technical SEO, relevance elements, website speed, authority, and more. We also link you up with our free SEO audit checklist, a document that will help you walk through the process. Read or watch the video.

SEO Analyser is a Free SEO Checker, How Does it Stack Up?

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Neil Patel's Free SEO Check Up Tool is Easy to Use (TL;DR -…

Can Free SEO Checkers Help Your Business Website?

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What Kind of SEO Tool This Post Covers [Update: I update this…

Sale Stoppers: Why Some Websites Never Generate Any Business

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"Why have I invested all this money in a website? It never…

The Fundamentals of Keyword Research for SEO

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Fundamentals of Keyword Research Keyword research is a vital…