Lead Nurturing 101 – How To Convert A Lead To A Sale

Getting a sales lead is easy; converting that lead to a sales is hard.  The secret? Lead nurturing. Read on.

So you have gotten a sales lead, but your lead is not ready to buy. 

So Now What?  You need to nurture the lead.  Read On.

Quick Takeaways:

  • Nurtured leads achieve 47% more purchases than non-nurtured leads
  • Lead nurturing emails get 4X – 10X the response rate compared to ordinary emails
  • Companies that practice lead nurturing get 50% more sales-ready leads at 33% lower cost

So Now What?

You need to “nurture” your leads

Here’s how.

To view the entire article, click here (from Wordtracker).

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