It’s now possible for you to rank well in traditional search results on Google and yet be almost invisible. This video explains why this phenomenon occurs for some businesses, and what you need to do about it.
SEO Consultant Ross Barefoot describes the impact of Google Local search. The result of Google’s emphasis on providing local results to searchers is that many search engine results pages are heavily impacted by something known in the industry as the Google “7-Pack,” A block of local search results that can appear above all but the top 1, 2, or 3 traditional search results. The 7-Pack will often show up for searches that have something Google calls “local intent.” Here are the important take-aways from the video:
- First, you need to be paying attention. Do a search for your type of business (for example, if you’re a general contractor, do a search for “general contractors”) to see if the Google 7-pack is a factor for your business website traffic.
- Secondly you need to understand where these local search results come from, and why you need to treat local search a bit differently than you’ve thought of it in the past.
Although the video doesn’t give you an in-depth lesson on everything you need to know about local search optimization, it lays out the way for you to determine whether you need to take action now.