It’s now possible for you to rank well in traditional search results on Google and yet be almost invisible. This video explains why this phenomenon occurs for some businesses, and what you need to do about it.
SEO Consultant Ross Barefoot describes the impact of Google Local search. The result of Google’s emphasis on providing local results to searchers is that many search engine results pages are heavily impacted by something known in the industry as the Google “7-Pack,” A block of local search results that can appear above all but the top 1, 2, or 3 traditional search results. The 7-Pack will often show up for searches that have something Google calls “local intent.” Here are the important take-aways from the video:
- First, you need to be paying attention. Do a search for your type of business (for example, if you’re a general contractor, do a search for “general contractors”) to see if the Google 7-pack is a factor for your business website traffic.
- Secondly you need to understand where these local search results come from, and why you need to treat local search a bit differently than you’ve thought of it in the past.
Although the video doesn’t give you an in-depth lesson on everything you need to know about local search optimization, it lays out the way for you to determine whether you need to take action now.
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.