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Online Advertising Guide for Small Businesses

by | Jan 3, 2022 | Roy’s 1-Minute Marketing Messages

Here’s a quick beginner’s guide on how to advertise online, in pictures.
(Please note, this is a little dated, but the overall principles still apply.)

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message: Online Advertising Guide for Small Businesses – 35 Tips
Some takeaways:

  • Advertisers can set a daily budget for their campaigns, and when the budget is met the ad stops running
  • Advertisers bid the maximum they are willing to pay, but often are charged much less
  • Retargeting helps advertisers reach visitors who don’t convert (i.e. buy) the first time they see an ad

A Guide to Online Advertising for Small businesses
The basics: PPC, CPC, and CPA
The basics: CPM, CTR, Conversion Rate
contextual advertising and ROI
social media advertising: Facebook Ads
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