Here’s a quick beginner’s guide on how to advertise online, in pictures.
(Please note, this is a little dated, but the overall principles still apply.)

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message: Online Advertising Guide for Small Businesses – 35 Tips
Some takeaways:

• Advertisers can set a daily budget for their campaigns, and when the budget is met the ad stops running
• Advertisers bid the maximum they are willing to pay, but often are charged much less
• Retargeting helps advertisers reach visitors who don’t convert (i.e. buy) the first time they see an ad

Roy Nakamura

Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.