Online User Reviews – How They Can Make Or Break Your Business

User reviews Are The King

Quick Takeaways:

• 68% of millennials trust online reviews (vs 34% who trust television advertising)
• 90% of consumers read less than 10 reviews before forming an opinion on a business
• Hotel guests are 3.9 times more likely to choose a hotel with higher ratings than lower ratings (assuming equal pricing)

To view the entire article, click here (from Website Magazine).