The Psychology of Color in Advertising

Here is an article on the psychology of color in marketing and branding.
This information may be useful in deciding your overall color scheme for your website.

Red

Blue

To view the other colors, (yellow, green, orange, neutral gray), click this link (from Website Magazine):

http://www.websitemagazine.com/content/blogs/infographics/archive/2016/12/15/the-role-of-color-in-branding.aspx